Marriott International, has officially launched StudioRes Fort Myers, marking a groundbreaking milestone as the very first StudioRes hotel and Marriott’s strategic entry into the midscale extended stay segment. This opening follows nearly two years of anticipation since the brand concept was first introduced, and it signals Marriott’s commitment to broadening its portfolio with innovative, adaptable lodging solutions for modern travelers.

“Since unveiling StudioRes only two years ago, we have been thrilled by the reception among owners and franchisees, and we are proud to celebrate this milestone with Concord Hospitality and Whitman Peterson,” said Marriott International Chief Financial Officer and EVP, Development Leeny Oberg. “We designed StudioRes to provide terrific value for customers with an innovative room design and highly efficient operating model for long-term stays. The fast adoption of the brand also demonstrates the power of the Marriott Bonvoy ecosystem and the importance of our strong developer relationships, while underscoring our continued commitment to providing lodging options for every traveler, price point and trip purpose.”

A New Brand Tailored for Today’s Extended Stay Traveler

StudioRes is a newly developed brand within Marriott’s expansive Bonvoy portfolio, designed specifically to meet the evolving needs of a diverse spectrum of travelers. Unlike traditional hotels, StudioRes focuses on providing a flexible, comfortable, and affordable experience for guests who require accommodations beyond the typical short stay. This includes professionals on long-term business assignments, construction crews, individuals relocating for work, and others seeking the convenience of an extended stay without sacrificing quality.

The Fort Myers location exemplifies this philosophy, blending the convenience of modern amenities with a warm, inviting environment that fosters routine and independence. The all-studio hotel features 124 units that come equipped with fully functional kitchens, including stovetops, microwaves, and full-sized refrigerators, allowing guests to prepare meals at their own pace—a vital feature for those living away from home for weeks or months.

Innovative Design Meets Practicality

The StudioRes brand is distinguished by its pioneering construction prototype that emphasizes speed and efficiency. This approach not only enables rapid development but also offers a highly competitive cost-per-key structure for owners and developers. By bundling fees and streamlining construction processes, StudioRes positions itself as Marriott’s most affordable and accessible product in terms of development cost, making it an attractive option for investors eyeing the growing extended stay market.

StudioRes Fort Myers features carefully designed shared spaces that foster a perfect balance between unwinding and staying productive. Guests can take advantage of outdoor patios perfect for unwinding after a busy day, fitness centers to maintain their wellness routines, and casual workspaces that support remote work or study. Fast and reliable Wi-Fi connectivity, combined with streaming services and convenient food and beverage vending options, ensures guests remain connected and comfortable during their stay.

Strategic Location Amplifies Guest Experience

Nestled just a short drive from Southwest Florida International Airport, StudioRes Fort Myers offers easy access to some of the region’s most sought-after destinations. Visitors can explore the beautiful beaches and wildlife of nearby Sanibel and Captiva Islands, enjoy outdoor activities at Manatee Park and Lakes Park, or embark on scenic excursions along the Caloosahatchee River. Additionally, Fort Myers offers a rich cultural backdrop with local dining, shopping, and family-friendly attractions, providing guests with a well-rounded travel experience.

Marriott has priced nightly stays at StudioRes Fort Myers around $100, making it an accessible choice for travelers who seek a balance of affordability and quality during longer visits.

Partnerships and Growth Plans Fuel Brand Momentum

The successful launch of StudioRes Fort Myers is the result of a strong partnership between Marriott International, developer Concord Hospitality, and long-time collaborator Whitman Peterson. Concord Hospitality currently operates nearly 80 Marriott Bonvoy properties and is poised to spearhead the rapid expansion of StudioRes, with plans to open over 40 additional properties across various U.S. and Canadian markets by the end of 2027.

This ambitious growth strategy reflects Marriott’s confidence in the midscale extended stay segment’s potential, which has seen increasing demand driven by changing work patterns, travel preferences, and economic factors. The turnkey model and streamlined development process further accelerate StudioRes’s market entry, allowing the brand to swiftly establish a nationwide footprint.

Seamless Integration with Marriott Bonvoy Rewards

StudioRes hotels are completely connected to Marriott Bonvoy®, the acclaimed loyalty program of Marriott International. This integration allows guests to earn and redeem points across Marriott’s broad portfolio of brands, adding an additional layer of value and incentive for frequent travelers and Marriott loyalists alike.

Marriott Bonvoy members booking at StudioRes can enjoy the convenience of a seamless travel rewards experience, further enhancing the appeal of this fresh brand offering.

“Concord Hospitality’s longstanding relationship with Marriott has been defined by strategic alignment, mutual trust and a shared commitment to quality,” said Mark Laport, CEO & President of Concord Hospitality. “Our role in supporting the shaping of Marriott’s next-generation hotel prototypes speaks to the strength of that relationship. The grand opening of the first-ever StudioRes property is a significant milestone—not only for Marriott, but for Concord as we continue to lead in developing high-performing, scalable hospitality assets that meet the evolving needs of today’s extended-stay traveler and deliver long-term value for our investment partners.”

“We are proud to have collaborated with Marriott in the development of its newest brand and in bringing the very first StudioRes to life,” said Paul Novak, Partner at Whitman Peterson. “The opening of StudioRes Fort Myers marks my fourth inaugural Marriott brand opening—following Courtyard by Marriott, Fairfield Inn by Marriott, and the first U.S. Aloft Hotel—and it’s a privilege to continue that legacy. Whitman Peterson is very confident in StudioRes’ high-growth potential, with several others in our pipeline.”

Marriott International’s launch of StudioRes Fort Myers marks a pivotal moment in the company’s evolution and its response to the growing midscale extended stay market. By combining affordability, flexibility, and modern amenities with a thoughtful approach to long-term travel needs, StudioRes is set to become a significant player in the hospitality industry.

As Marriott and its partners accelerate the rollout of new StudioRes properties across North America, travelers can expect a fresh option that delivers comfort, convenience, and a true home-away-from-home experience tailored for today’s dynamic lifestyles.

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