Mabrian, a leading global travel intelligence platform, has unveiled AILA (Artificial Intelligence Live Assistant), a groundbreaking Generative AI-powered virtual analyst designed to revolutionize tourism planning and management. AILA is the first Gen AI tool in the travel and tourism sector built specifically for business-to-business use, enabling real-time responses to questions and prompts about tourism trends. Powered by Mabrian’s comprehensive, verified, and constantly updated travel intelligence database, AILA provides industry professionals with actionable insights like never before.

AILA: Enhancing Data-Driven Tourism Strategies

AILA integrates seamlessly across Mabrian’s seven data modules: Air Capacity, Traveller Behavior and Sentiment, Accommodation, Spending, Telecommunications, Mobile Data, and Sustainability. By doing so, it ensures that insights, recommendations, and outcomes are not only accurate and up-to-date but also highly contextualized for the travel and tourism industry.

One of AILA’s standout features is its ability to customize prompts and refine analysis based on each user’s specific needs. This capability empowers tourism companies and destination managers to approach challenges with a strategic, data-driven perspective, significantly enhancing productivity and decision-making processes.

Real-Time Virtual Tourism Expert

AILA is designed to process, analyze, and interpret large volumes of tourism data in real-time, offering precise, tailored insights. With natural language interaction available in any language, AILA ensures accessibility and ease of use for professionals, regardless of their expertise in data analysis or AI.

While the current version of AILA focuses on simplifying data interpretation and analysis, Mabrian is already working on future iterations to elevate its capabilities. Upcoming versions will interrelate multiple data layers, provide predictive analytics, prescribe actionable measures, and even execute action plans with varying degrees of automation. This evolution promises to redefine strategic management for tourism destinations and companies worldwide.

Driving Innovation in Travel Intelligence

With the launch of AILA, Mabrian—part of The Data Appeal Company-Almawave Group—continues its decade-long legacy of innovation in travel intelligence. By delivering advanced tools tailored to meet the needs of the tourism industry, Mabrian helps destinations and companies operate more efficiently, sustainably, and resiliently in today’s fast-paced and demanding global landscape.

AILA is not just a tool; it’s a step forward in the intelligent, data-driven future of tourism management.

“Until now, Gen AI developments in travel and tourism have primarily focused on improving the end-customer experience,” explains Santi Camps, CEO and founder of Mabrian. Recent rapid growth in the accessibility of Gen AI tools led to innovations designed to enhance travellers’ experiences, from planning their trips to their stays. “AILA represents a paradigm shift. By adapting this powerful technology to a proven data ecosystem like Mabrian’s, we exponentially increase the capabilities and efficiency of decision-makers in destinations and tourism companies,” Camps elaborates.  

What makes AILA truly stand out is its exceptional reliability. It leverages real, up-to-date data that undergoes rigorous double verification—first through Mabrian’s advanced Big Data-driven models and then by a team of expert tourism specialists. These stringent reliability measures ensure that AILA delivers accurate and trustworthy insights, making it an indispensable resource for informed decision-making in destination or company management and promotion.

Camps highlights the broader impact of AILA: “In a competitive and ever-changing global tourism landscape, which faces significant challenges such as sustainability and the carrying capacity of destinations, Gen AI must play a key role in transforming and optimizing tourism management. AILA was created with this vision—to accelerate advanced analytics capabilities for tourism.” 

AILA will make its official debut at FITUR 2025 during the SEGITTURLAB program in the Fitur Know How & Export area. This marks Mabrian’s third consecutive year participating as an invitee of the Sociedad Mercantil Estatal para la Gestión de la Innovación y las Tecnologías Turísticas de España (SEGITTUR). A live demonstration of AILA’s features and capabilities is scheduled for Thursday, 23 January, at 1:30 p.m. in Pavilion 10 at Feria de Madrid.

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