In the aftermath of the devastating wildfires that began on January 7, 2025, Los Angeles is actively encouraging visitors and businesses to continue their engagements in the city.

The Los Angeles Tourism & Convention Board, led by President & CEO Adam Burke, emphasizes that over 98% of Los Angeles County remains unaffected by the fires, with major landmarks and destinations fully operational.

Caroline Beteta, President & CEO of Visit California, underscores the importance of tourism in the city’s recovery, stating, “Our message to travelers is simple: Now is the time to visit Los Angeles.”

The tourism sector is vital to Los Angeles’ economy, supporting approximately 1 in 5 tourism-related jobs in California. By choosing Los Angeles for meetings, conferences, or vacations, visitors directly aid thousands of local businesses and over half a million residents whose livelihoods depend on tourism.

The city’s diverse attractions, from the vibrant downtown area to the scenic coastlines of Marina del Rey and the cultural hubs of Pasadena and Santa Monica, remain ready to welcome guests. Maintaining or expanding business activities in these areas not only prevents economic downturns but also sends a clear message: Los Angeles is open for business.

Visit California and the Los Angeles Tourism & Convention Board are collaborating with regional destination marketing organizations to support recovery efforts.

They are providing real-time updates and ensuring that visitors and businesses have access to essential resources. Their collective efforts aim to make a lasting impact on the city’s resurgence.

The resilience of Los Angeles is evident as the city rebuilds.

By continuing to host events and support local communities, visitors play a crucial role in the recovery process, helping Los Angeles thrive as a beacon of culture, innovation, and opportunity.

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