As the country marked National Travel and Tourism Week 2025, Visit Lake County took the celebration to heart—spotlighting not just the breathtaking attractions of the region, but the everyday champions who make Lake County a welcoming destination year-round. On Wednesday, May 7, local leaders, hospitality professionals, and community partners gathered at Lindy’s Landing Restaurant and Marina in Wauconda to reflect on tourism’s role in shaping the local economy and enhancing quality of life.

With Lake County’s charm rooted in its scenic landscapes, culinary gems, and family-friendly experiences, tourism is more than an industry—it’s a community builder. And this year, Visit Lake County brought that message home with its signature NTTW Forum, filled with networking, celebration, and recognition.

The spotlight was especially bright on this year’s Hospitality Hero Award recipients, who together represent more than 100 years of service in the local tourism and hospitality sector. From wineries and bakeries to resorts, these honorees prove that behind every unforgettable visit is a team of dedicated professionals who care deeply about their guests and community.

As Maureen Riedy, president of Visit Lake County, so aptly said:

“Travel drives economic opportunity and strengthens our community. This National Travel and Tourism Week, we celebrated not just our local destinations but the people behind them.”

With $1.9 million in visitor spending and 16,000 tourism-related jobs in 2023 alone, the message is clear—Lake County thrives because tourism thrives. And in 2025, that impact is more important than ever.

Let’s dive deeper into how Lake County is fueling economic growth, celebrating its people, and using travel to build a more vibrant and connected future.

Local Heroes at the Heart of Hospitality

This year’s Hospitality Heroes stood as shining examples of what makes Lake County’s tourism experience so rich and enduring. Honored for their years of commitment, passion, and outstanding service, the 2025 recipients included:

• Matt Phillips, Director of Tasting Room Operations at Lynfred Winery in Wheeling and Highland Park – 17 years of service
• Elaine Bock, Manager at Magnolia Café & Bakery at Lambs Farm in Green Oaks/Libertyville – an incredible 40 years of service
• Alfonso Rojas, Room Service, Banquets, and Events at the Lincolnshire Marriott Resort – a remarkable 48 years of service

These individuals are the friendly faces and skilled professionals who turn a simple stay, meal, or tour into something memorable. By honoring them, Visit Lake County reminds us that the tourism industry is powered by people who embody hospitality day in and day out.

The Economic Backbone: How Tourism Fuels Lake County

Tourism in Lake County is more than a pleasant pastime—it’s a serious economic engine. In 2023 alone, the travel industry generated:

• $1.9 million in direct visitor spending
• Nearly 16,000 jobs in the local economy
• Over $200 million in state and local tax revenue

That’s revenue that supports public services, schools, roads, and infrastructure. And with numbers climbing in 2025, those figures are only expected to grow. From family-owned restaurants and lodging to event venues and attractions, thousands of small and medium-sized businesses rely on the steady pulse of travel.

Visit Lake County’s efforts to market and support these businesses not only drive visitation but also encourage long-term investment in the region’s future.

A Destination With Something for Everyone

Why do visitors keep coming to Lake County? The answer lies in the rich diversity of its offerings:

• Nature lovers are drawn to the area’s vast forest preserves, hiking trails, and lakeside retreats
• Foodies flock to a thriving culinary scene that ranges from farm-to-table cafes to renowned wineries
• Families enjoy attractions like the Chicago Botanic Garden, Six Flags Great America, and local festivals
• Culture seekers explore the county’s vibrant arts and theater community
• And shoppers love the outlets and boutique shops dotting the area

The region’s central location near Chicago makes it a perfect weekend escape, offering the charm of small towns with the convenience of urban proximity.

Travel Builds Community: The Bigger Picture

The message behind National Travel and Tourism Week extends far beyond revenue—it’s about connection. Travel brings together residents, business owners, and visitors in ways that strengthen community identity and pride.

According to Visit Lake County, tourism is not just about bringing people in; it’s about giving people reasons to stay engaged locally. When a visitor experiences the warmth of a local café, the professionalism of hotel staff, or the creativity of a gallery, they’re more likely to return—and more likely to share that experience with others.

And as Maureen Riedy put it, travel is about possibilities:

“Together, the region is reaffirming the value of travel and its ability to connect people, places, and possibilities.”

Looking Ahead: What’s Next for Lake County Tourism?

Visit Lake County continues to focus on strategic partnerships, community engagement, and sustainable growth. The bureau works closely with municipalities, businesses, and nonprofits to create tourism campaigns that celebrate everything the region has to offer.

From leveraging digital tools and social media to promoting year-round events, the goal is to keep Lake County on the radar for both new and returning visitors. There’s also a strong push toward inclusive tourism, ensuring that all guests—regardless of background—feel welcome and represented.

As the tourism landscape evolves, Lake County is ready to adapt while holding onto what makes it special: its people, its pride, and its promise of authentic experiences.

Final Thoughts: Celebrating More Than Travel

National Travel and Tourism Week 2025 was more than a celebration—it was a reminder that behind every visitor stat is a story, a job, and a real person making a difference.

By honoring hospitality heroes, recognizing economic impact, and setting ambitious goals for the future, Visit Lake County is helping to build a destination that’s not just worth visiting—but worth investing in.

To plan your next visit or learn more about local initiatives, head to VisitLakeCounty.org and be part of the story that keeps growing—one traveler at a time.

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