Kerala Travel Mart (KTM) is set to return for its 12th edition in Kochi from September 26 to 29, 2024. Officially announced by Kerala’s Minister for Tourism, Mr. P. A. Mohamed Riyaz, during a press conference at the Mascot Hotel in Thiruvananthapuram, the event is recognized as India’s largest B2B platform for the travel and tourism industry. Established in 2000, KTM has been a key driver in promoting tourism in Kerala, providing a unique platform for global travel agents to connect directly with local service providers, boosting the state’s tourism prospects. Its exclusive focus on Kerala distinguishes it in the global travel industry, elevating tourism while enhancing professionalism in the local sector, positioning KTM as an internationally renowned brand.

Operating as a non-profit organization, KTM has become the voice of Kerala’s tourism sector, advocating for its development across various segments. It showcases the best the state has to offer, from top-notch hotels to reliable service providers, promoting Kerala’s tourism on a worldwide scale. KTM’s commitment to quality ensures that only the finest service providers are highlighted, assisting travelers in making informed decisions. This commitment has played a pivotal role in positioning Kerala as a premier destination for travelers globally, cementing its reputation through strategic promotion and continuous progress.

In 2022, Kerala experienced a strong rebound in tourism, welcoming 18,867,414 domestic tourists, which represented an 18.97% growth compared to pre-pandemic levels in 2019. Additionally, the state recorded 345,549 international tourist arrivals, signaling a promising recovery for its tourism sector post-COVID-19.

Domestic Tourist Arrivals

Total domestic tourists: 10,683,643

Growth: 20.1% compared to the same period in 2022

Foreign Tourist Arrivals

Total foreign tourists: 287,730

Growth: 171.55% compared to the same period in 2022

These statistics reflect a significant increase in both domestic and international visitors, showcasing Kerala’s resurgence as a popular destination in the first six months of 2023. The state’s scenic beauty, cultural richness, and efforts to promote safe travel continue to draw travelers from across the globe.

Kerala Travel Mart: India’s Premier Tourism Buyer-Seller Event Set for September 2024

Event Overview:
Kerala Travel Mart (KTM), recognized as India’s largest tourism buyer-seller event, is scheduled to take place from 26th to 29th September 2024.

Platform for Collaboration:
KTM serves as a premier platform where international travel agents, buyers, and local service providers converge, offering unmatched networking opportunities.

Showcasing Kerala’s Rich Offerings:
The event is designed to showcase Kerala’s diverse tourism products, from its natural beauty to cultural heritage and wellness retreats, all aimed at boosting the state’s appeal as a global destination.

Biennial Tradition:
Held every two years, KTM has become a cornerstone for Kerala’s tourism industry, fostering innovation and collaboration between stakeholders from around the world.

Business Opportunities:
KTM 2024 promises an excellent opportunity for international travel buyers and local sellers to establish new business relationships, discuss trends, and explore growth opportunities within Kerala’s flourishing tourism market.

Kerala as a Global Destination:
By highlighting Kerala’s unique attractions and innovative tourism strategies, KTM 2024 is set to further position the state as a top destination for travelers from across the globe.

Kerala Travel Mart Adapts to the New Normal with Virtual Event

The Kerala Travel Mart (KTM) has established itself as a cornerstone event in the tourism industry, bringing together travel agents and stakeholders from around the world to experience the best of Kerala’s tourism offerings. This biennial event has played a key role in familiarizing global buyers with the destinations, attractions, and tourism activities of Kerala, all under one comprehensive program. For sellers, KTM provides invaluable insights into the needs and expectations of international buyers, driving progress and fostering innovation in the state’s tourism sector.

In light of the ongoing global crisis, traditional face-to-face meetings and gatherings have shifted to virtual platforms to ensure safety and continuity. To maintain momentum in marketing Kerala’s tourism products and connect with potential buyers globally, the KTM Society has decided to host a virtual edition of the event — KTM Virtual 2021. This digital platform will allow registered buyers to interact with sellers and explore Kerala’s offerings in a virtual space. However, due to the unpredictable nature of the pandemic, specific dates for the virtual event are yet to be confirmed. Further updates will be provided at a later stage.

Discover the Allure of Kerala at the Kerala Travel Mart 2024

Why Visit Kerala Travel Mart?

Kerala, often referred to as God’s Own Country, is not only blessed with diverse landscapes and a rich heritage but also boasts a robust economy, making it a reliable and accessible destination for tourists. The Kerala Travel Mart (KTM) provides a perfect platform for both new and seasoned travelers to discover, learn, and explore the vast offerings of Kerala. From its breathtaking natural beauty to a wide array of activities and experiences, KTM is a hub where exhibitors and buyers from around the globe come together to foster a better travel culture and progress in tourism.

For Buyers:

If you’re a tourism professional constantly in search of unique and compelling travel options for your clients, KTM invites you to the 12th edition, organized by the Kerala Travel Mart Society in association with the Department of Tourism, Government of Kerala. This grand event is set to take place from 26th – 29th September 2024 at The Samudrika Convention Centre, Willingdon Island, Cochin. Attending KTM 2024 as a buyer will not only broaden your portfolio with exceptional Kerala tourism products but also offer you an unparalleled opportunity to connect with over 400 leading service providers from the region. Moreover, post-event familiarization (FAM) trips are organized to help you better promote and understand Kerala as a destination.

For Sellers:

KTM 2024 is also gearing up to facilitate over 400+ foreign tour operators (FTOs) and more than 1000 buyers from India through Business-to-Business (B2B) meetings. This setup is ideal for sellers looking to extend their reach and forge meaningful partnerships within the travel trade community.

Event Highlights:

Networking Opportunities: Engage in exclusive one-on-one meetings with sellers through a pre-scheduled appointment system to explore potential partnerships.

Educational Components: Attend business conferences and seminars designed to enhance knowledge and foster industry connections.

Exploration and Insight: Participate in post-event FAM trips to different parts of Kerala to gain deeper insights into what the state has to offer.

To maximize participation, the KTM society has designed attractive participation packages for exhibitors to showcase their products. This event is not just a meeting point but a gateway to expanding your travel business with Kerala’s rich tourism potential at its core. Join us to experience and contribute to the evolving travel culture of Kerala at KTM 2024.

Explore Kerala’s Top Travel Destinations

Kerala, a jewel in the crown of India’s tourism sector, offers an array of destinations that charm travelers with their unique allure and cultural heritage. Here’s a guide to some of the top destinations within this picturesque state:

Cochin (Kochi)
Often referred to as the ‘Queen of the Arabian Sea’, Cochin is a vibrant city that seamlessly blends modernity with tradition. The city’s rich history is reflected in its array of Dutch, Portuguese, and British colonial architecture, and its modern-day energy is captured in its bustling art scenes and seafood cuisine.

Munnar
This serene hill station is renowned for its sprawling tea gardens and cool climate, making it a perfect getaway from the tropical heat of the plains. Munnar is also an ideal spot for trekking and wildlife watching, with several protected areas nearby that are home to endemic and rare species.

Kannur
Kannur offers visitors a taste of untouched Kerala with its pristine beaches and historical landmarks. The region is famous for its traditional Theyyam performances—an ancient form of worship that includes dance, mime, and music.

Alappuzha (Alleppey)
Alappuzha is best known for its houseboat cruises along the rustic Kerala backwaters. A trip on these traditional ‘Kettuvallams’ offers panoramic views of lush greenery and provides insight into the rural lifestyles of the backwater regions.

Wayanad
Surrounded by the mountains of the Western Ghats, Wayanad is rich in biodiversity and offers an enchanting mix of nature and history. Tourists can explore prehistoric caves, waterfalls, and wildlife sanctuaries, or embark on hiking trails through the scenic landscape.

Kozhikode (Calicut)
This coastal city is a must-visit for culinary enthusiasts. Kozhikode is renowned for its Malabar cuisine which includes delicacies such as biryani, seafood dishes, and sweet treats like halwa. The city also has a historic trade background, which has influenced its diverse culture and traditions.

These destinations showcase the best of Kerala, each offering a unique blend of natural beauty, history, and culture, making the state a top choice for travelers seeking a diverse and enriching experience.

Top Hotels to Stay at During Kerala Travel Mart

When visiting Kerala for the Kerala Travel Mart, comfort and convenience are key. Here are the top five hotels that promise both, along with exceptional service and a taste of Keralan hospitality:

1. Taj Malabar Resort & Spa, Cochin
Situated on Willingdon Island with a view of the Cochin harbor, Taj Malabar Resort & Spa combines old-world elegance with modern luxury. It features a blend of Victorian interiors and traditional Indian architecture, making it a perfect retreat for those seeking a tranquil environment with impeccable service.

2. The Zuri Kumarakom, Kerala Resort & Spa
This luxury hotel in Kumarakom is set on the shores of the Vembanad Lake and is known for its award-winning spa. The Zuri offers spacious rooms with beautiful lake views, and its amenities include a fitness center, an outdoor pool, and multiple dining options.

3. The Leela Kovalam
Perched on a cliff overlooking the Kovalam shoreline, The Leela Kovalam is India’s only cliff-top beach resort. It offers panoramic views of the Kovalam coastline and an infinity pool that seems to merge into the Arabian Sea. It’s an ideal spot for those looking to combine business with leisure.

4. Wayanad Wild – CGH Earth
If you’re looking to connect with nature, Wayanad Wild – CGH Earth offers an immersive experience. Located in the rainforests of Wayanad, this eco-friendly resort focuses on sustainability while providing luxurious accommodations. It’s perfect for wildlife enthusiasts and those interested in eco-tourism.

5. Niraamaya Retreats Surya Samudra, Kovalam
Niraamaya Retreats Surya Samudra offers a blend of heritage and modern luxury, set amidst lush greenery and flanked by pristine beaches. The retreat’s traditional Keralite heritage architecture invites guests to experience a serene and luxurious stay while enjoying the therapeutic benefits of its renowned spa.

Each of these hotels provides a distinct experience that captures the essence of Kerala, ensuring that visitors can enjoy both the professional environment of Kerala Travel Mart and the relaxing, picturesque settings of their accommodations.

Kerala’s Top Airports: Key International Gateways for Travelers

Kerala, known for its picturesque landscapes and vibrant culture, is also home to a network of major airports that cater to millions of travelers each year. The state boasts multiple international airports, each strategically located to serve different regions. Here’s a look at the busiest and most important airports in Kerala:

Thiruvananthapuram International Airport (TRV): As the busiest airport in Kerala, Thiruvananthapuram International Airport handles a significant volume of domestic and international flights. Situated just 6.8 km from the capital city of Thiruvananthapuram, it is a crucial hub for both tourism and business travel.

Cochin International Airport (COK): Located 37 km from Kochi, this is Kerala’s second busiest airport and a vital gateway for passengers traveling to and from the central parts of the state. Known for being the world’s first fully solar-powered airport, it plays a significant role in both domestic and international aviation.

Calicut International Airport (CCJ): Also referred to as Kozhikode Airport or Karipur Airport, Calicut International Airport is the third busiest in the state. Positioned 28 km from Kozhikode, it primarily serves the northern districts and is a key hub for expatriates traveling to the Middle East.

Kannur International Airport (CNN): One of Kerala’s greenfield airports, Kannur International Airport is located 27 km from Kannur. Despite being relatively new, it is quickly growing in importance and aims to boost connectivity in the northern region of Kerala.

Each of these airports contributes significantly to Kerala’s connectivity, offering travelers a seamless experience whether they are visiting for tourism, business, or connecting to destinations across the globe.

Top Global Airlines Leading the Aviation Industry in 2024

The aviation industry has seen tremendous growth and innovation, with certain airlines consistently standing out due to their service, reliability, and overall excellence. As we look at the top contenders of 2024, these five airlines have set the benchmark for global air travel.

Qatar Airways
Renowned for its luxurious cabins, exceptional customer service, and extensive global network, Qatar Airways continues to be a dominant force in the skies. Whether you’re flying economy or first class, the airline’s attention to detail and passenger experience is second to none.

Singapore Airlines
A pioneer in redefining in-flight comfort, Singapore Airlines is celebrated for its impeccable service and cutting-edge aircraft technology. With its world-famous hospitality and consistently high ratings, it remains a favorite among travelers globally.

Emirates
The largest airline in the Middle East, Emirates has built a reputation for its superior in-flight entertainment, spacious cabins, and outstanding service. It connects passengers to more than 150 destinations worldwide, making it a key player in global aviation.

ANA (All Nippon Airways)
As Japan’s largest airline, ANA stands out for its dedication to service, safety, and punctuality. Known for its top-tier in-flight experiences and attention to detail, ANA remains a leader in both domestic and international markets.

Cathay Pacific Airways
With a focus on premium service and an expansive network connecting passengers across Asia and beyond, Cathay Pacific continues to earn praise for its reliability, comfort, and customer satisfaction.

These airlines not only excel in delivering an exceptional travel experience but also push the boundaries of innovation and safety, setting the standard for global aviation in 2024.

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