It’s official! Kerala, the “God’s Own Country,” has once again solidified its place as India’s tourism crown jewel, proving that paradise is not just a myth—it exists on the southwest coast of India. Kerala has been ranked second in the ‘10 Most Welcoming Regions in India’ in the prestigious Traveller Review Awards 2025, orchestrated by global travel giant Booking.com.

This victory comes as no surprise to those who have set foot in this enchanting land of backwaters, lush landscapes, and pristine beaches. With Mararikulam, Thekkady, and Alappuzha earning top spots among the ‘Most Welcoming Cities in India’, Kerala’s dominance over the Indian tourism scene remains unshaken. Meanwhile, Munnar and Varkala have also been listed among the most inviting destinations, further cementing the state’s reputation as the ultimate haven for travelers.

MARARIKULAM: A SLICE OF HEAVEN ON EARTH

Coming in second place in India’s Most Welcoming Cities, the coastal gem Mararikulam is the very definition of a tropical utopia. The palm-fringed Marari Beach is a paradise where golden sands stretch as far as the eye can see, merging seamlessly with the Arabian Sea’s azure waves. Unlike the over-commercialized beaches of Goa, Marari offers an untouched, raw beauty that captivates the soul.

Travelers flock here not just for the picture-perfect coastline but for the immersive Kerala-style hospitality. From luxurious beachside resorts offering Ayurvedic retreats to charming homestays run by warm-hearted locals, Mararikulam embodies the very essence of warmth and welcome.

THEKKADY: JUNGLE ESCAPES AND WILDLIFE WONDERLAND

Adventure-seekers and nature lovers find their paradise in Thekkady, a destination known for its Periyar Wildlife Sanctuary. Nestled in the Western Ghats, this region offers a stunning blend of lush green landscapes, spice plantations, and thrilling encounters with wildlife, including elephants, tigers, and exotic birds.

Thekkady’s reputation for warm hospitality is further heightened by the eco-conscious resorts and heritage stays that ensure visitors experience nature without compromising on comfort. Whether it’s a bamboo raft ride on Periyar Lake or an early morning jungle safari, Thekkady delivers experiences that stay etched in memory forever.

ALAPPUZHA: THE VENICE OF THE EAST

Alappuzha, better known as Alleppy, is Kerala’s most iconic backwater destination. Here, travelers can drift along the serene canals aboard a traditional Kettuvallam (houseboat), witnessing life unfold on the water’s edge. Known for its exquisite network of lagoons, coconut groves, and paddy fields, Alleppy has been a traveler’s favorite for decades.

What makes this destination even more special is the world-class hospitality offered by houseboat operators, heritage hotels, and home-stays that give visitors an intimate look into Kerala’s way of life. It’s no wonder Alleppy has been named among the top ‘Most Welcoming Cities in India’ this year.

MUNNAR AND VARKALA: THE OTHER JEWELS IN KERALA’S TOURISM CROWN

Nestled in Kerala’s highlands, Munnar remains a must-visit for travelers seeking a respite from the heat. Rolling tea plantations, misty mountains, and breathtaking waterfalls create a dreamlike setting. The tea estate homestays and boutique resorts of Munnar exude unmatched warmth and charm, ensuring every guest feels at home.

Meanwhile, Varkala, famous for its cliff-side beaches, remains one of India’s best-kept secrets. The striking contrast between red cliffs and blue ocean makes for an unforgettable sight. Varkala’s beachfront cafés, wellness retreats, and yoga centers have turned it into a global wellness hotspot, welcoming travelers from every corner of the world.

WHAT THIS RECOGNITION MEANS FOR KERALA TOURISM

Kerala Tourism has long been a frontrunner in sustainable and experiential travel, and this recognition will only strengthen its position on the world map. Kerala’s Tourism Minister P.A. Mohamed Riyas emphasized that this award reaffirms the state’s commitment to offering authentic and immersive travel experiences.

Kerala’s unique blend of serene backwaters, picturesque landscapes, and cultural richness has made it an evergreen destination. As more travelers seek personalized experiences beyond traditional hotels, Kerala’s diverse accommodations—including heritage stays, eco-lodges, and floating houseboats—stand to benefit greatly.

THE FUTURE OF TRAVEL IN KERALA

Kerala Tourism is continuously working towards enhancing its tourism infrastructure. New initiatives focus on sustainability, digital tourism solutions, and improving traveler safety. With record-breaking domestic and international arrivals, Kerala is poised for unprecedented growth in the years ahead.

As travelers increasingly prioritize community-driven and responsible tourism, Kerala is perfectly positioned to cater to this new wave of conscious explorers. Whether it’s eco-friendly resorts in Thekkady, heritage homes in Mararikulam, or adventure-packed stays in Munnar, the state ensures a world-class experience while preserving its natural beauty.

KERALA CONTINUES TO SHINE AS INDIA’S MOST WELCOMING DESTINATION

With Booking.com recognizing Kerala as one of India’s Most Welcoming Regions, the state’s hospitality industry is set to thrive like never before. This award is not just a win for Kerala but a testament to its people, whose warmth, generosity, and commitment to sustainable tourism make it a must-visit for travelers worldwide.

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