Kenya Airways has unveiled a dynamic new partnership aimed at revolutionizing the country’s rugby scene. Through an in-kind sponsorship valued at KES 15 million, the national airline has committed to a year-long initiative focused on uplifting local rugby talent, building grassroots infrastructure, and championing African sports excellence.

This powerful announcement took center stage during a high-profile signing event at the RFUEA Grounds on Ngong Road. The ceremony coincided with a crucial warm-up match between the Kenya Simbas and the United Arab Emirates national team — a vital showdown as the Simbas continue their pursuit of qualification for a prestigious international tournament.

By stepping into the rugby arena, Kenya Airways is reinforcing its broader mission to support national development beyond aviation. The sponsorship will provide comprehensive support, including logistics assistance, sports gear, travel facilitation, and strategic promotion of Kenya’s rugby talent on both regional and global platforms.

This collaboration with the Kenya Rugby Union comes at a time when the nation’s passion for rugby is surging. With more young athletes entering the sport and the Simbas gaining recognition on the world stage, the airline’s commitment sends a strong message about investing in long-term sporting success. It also highlights a growing effort to integrate corporate Kenya into the development of national sports through strategic and impactful partnerships.

Kenya Airways emphasized that this sponsorship is more than just a financial commitment — it’s a mission to cultivate potential, inspire communities, and help local athletes rise to international acclaim. By aligning with a sport known for its resilience, teamwork, and national pride, the airline is amplifying its role as a connector — not just of destinations, but of dreams and ambition.

As the Kenya Simbas took to the field against the UAE, fueled by renewed energy and national support, the atmosphere at RFUEA Grounds was electric. The new partnership stands as a symbol of belief — in the players, the sport, and the unifying power of rugby to drive progress and pride across Kenya and the continent.

With this landmark KES 15 million sponsorship, Kenya Airways is not merely supporting a team. It is helping to shape a legacy for Kenyan rugby and laying the foundation for Africa’s next generation of sports heroes.

During the signing ceremony, Julius Thairu, Chief Customer and Commercial Officer of Kenya Airways, emphasized the airline’s commitment to this partnership. He stated, “This collaboration is rooted in shared values of teamwork, tenacity, and transformation—the spirit that defines rugby and our journey as the Pride of Africa. This demonstrates our dedication to uplifting local talent and empowering African champions to rise.” 

Expressing his enthusiasm, the Kenya Rugby Union Chairman Mr. Sasha Mutai stated, “We are excited to have Kenya Airways as the main sponsor of the Kenya 15s national rugby team, the Simbas. Their support will not only go a long way in helping make the Kenya Simbas a rugby power globally, but also contribute to our shared mission of raising the Kenya flag high.” 

This collaboration comes at a crucial time as the Simbas men’s 15s squad gears up for their high-stakes qualifiers later this year—a journey that Kenya Airways is proudly backing. Over the years, Kenyan rugby has made remarkable strides, securing a stronghold in Africa’s Sevens World Series and reinforcing the airline’s role as a committed and enduring legacy sponsor.

Kenya Airways continues to champion sports development across the nation by supporting a wide range of athletic events and talent-building initiatives. Through these efforts, the airline not only nurtures emerging athletes but also helps cement Kenya’s reputation as a powerhouse in the global sporting arena.

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