The Jamaica Tourist Board (JTB) played a key role in welcoming the Sports Illustrated Swimsuit (SI Swimsuit) team to Jamaica for the production of the 2025 edition of the world-renowned magazine. This partnership highlights the unique appeal of Jamaica, showcasing its signature laid-back atmosphere, deep cultural heritage, and warm hospitality, making the island a premier Caribbean destination.

Earlier in 2025, the SI Swimsuit crew, including models, photographers, and production staff, traveled across Jamaica to capture stunning content for the iconic magazine. This collaboration features Jamaica’s picturesque landscapes and tropical allure, and the resulting content will be shared across various platforms, including SI’s print magazine, digital channels, and social media. The reach is massive, with the publication’s platforms expected to expose the destination to more than 10 million readers and viewers globally.

“We’re honored Sports Illustrated Swimsuit chose Jamaica as a location for its 2025 Swimsuit issue,” said Jamaica’s Minister of Tourism, Hon. Edmund Bartlett. “This engagement supports our growth as one of the Caribbean’s leading vacation destinations, welcoming a record-breaking 4.2 million visitors last year and expecting 5 million visitors by end of 2025. Through the variety of content captured by the Sports Illustrated Swimsuit team, we hope even more travelers are enticed to visit our island – whether looking for adventure, romance, relaxation or a nature immersion.”

The issue is set to feature a prestigious roster of internationally recognized models and celebrities, including A-list entertainers, world-class athletes, and influential figures from the entertainment industry. Some of the most notable names participating in this edition include Alix Earle, Christen Harper, Denise Marie Bidot, Ming Lee Simmons, Nazanin Mandi, Nicole Williams English, Parris Goebel, Rayna Vallandingham, Roshumba Williams, and XANDRA. These models and personalities were photographed at some of the island’s most stunning and culturally rich locations, giving readers an intimate glimpse into Jamaica’s beauty.

Several high-profile locations were selected for the photo shoots, with the Rose Hall Great House standing out as one of the most iconic spots featured. The Great House is a historical landmark, rich in Jamaican lore, and served as a majestic backdrop for the stunning models. Another key location was the Rose Hall Development Beach Club, known for its pristine beaches and tranquil atmosphere, offering the perfect setting for tropical glamour. In addition to these locations, models were photographed aboard a private yacht provided by Aristo Kat Tours, capturing the serene beauty of Jamaica’s Caribbean Sea.

Round Hill Hotel & Villas, a luxurious and historic hotel set on a 110-acre peninsula, also served as one of the primary shooting locations. This exclusive hotel is renowned for offering privacy and unmatched luxury to its guests, making it an ideal choice for showcasing the island’s elegance. The hotel’s natural beauty, combined with its world-class amenities, made it the perfect backdrop for the glamour of the SI Swimsuit models. Another significant location was Breathless Montego Bay Resort & Spa, a stylish adults-only resort known for its chic design, vibrant atmosphere, and all-inclusive offerings. This modern resort perfectly encapsulates Jamaica’s dynamic tourism experience, providing a luxurious yet lively environment for both relaxation and entertainment.

The Jamaica Tourist Board’s role in facilitating the production was indispensable, ensuring smooth coordination and seamless logistics for the entire project. The JTB partnered with local tour operators to provide the necessary support for the crew, ensuring the production was as smooth and efficient as possible. In addition to the photo shoots, the SI Swimsuit crew and models had the opportunity to immerse themselves in Jamaica’s vibrant culinary scene. They enjoyed meals at some of the island’s top local restaurants, including Snappaz Seafood and The Houseboat Grill, where they were treated to delicious Jamaican dishes. To further enhance their experience, the JTB also provided the crew and talent with specially curated gifts that highlighted Jamaica’s rich cultural heritage.

This collaboration is an outstanding example of how Jamaica is positioning itself as not only a prime destination for travelers seeking natural beauty and relaxation but also as a hotspot for the luxury and lifestyle sectors. By partnering with one of the world’s most influential publications, the Jamaica Tourist Board has further solidified the island’s status as a must-visit location for global tourists. This partnership with SI Swimsuit offers a window into Jamaica’s exceptional destinations and experiences, making it an even more appealing choice for travelers worldwide.

“We’re grateful to the Sports Illustrated Swimsuit team for capturing not only Jamaica’s iconic sun, sea, and sand landscapes, but also the very essence of our island,” said Jamaica’s Director of Tourism, Donovan White. “We’re confident this campaign will draw the interest of even more travelers, and that we’ll be welcoming them to our shores in the near future.”

In conclusion, the collaboration between the Jamaica Tourist Board and Sports Illustrated Swimsuit is a testament to the island’s appeal as a world-class destination. Through stunning photography, cultural exploration, and an engaging representation of its vibrant tourism offerings, Jamaica’s natural beauty and hospitality have been showcased to a global audience. This partnership not only enhances Jamaica’s reputation but also further positions it as a leading destination in the Caribbean and beyond.

The post Jamaica Tourist Board Teams Up with Sports Illustrated Swimsuit for the 2025 Issue, Bringing Global Attention to the Island’s Unmatched Hospitality, Warmth, and Vibrant Culture appeared first on Travel And Tour World.