On September 22, 2024, the Third International Summit for Mayors of Rural Tourism Villages, alongside the “Best Tourism Village” Forum, was held in Huangling Village, Wuyuan, Jiangxi Province. This prestigious event, organized by the China Tourism Scenic Area Association and co-hosted by the Jiangxi Province Tourism Association, the Jiangxi University of Finance and Economics Tourism Development Research Institute, and the Jiangxi International Communication Center, welcomed key participants, including representatives from the United Nations World Tourism Organization and 16 “Best Tourism Villages” across eight countries and three continents.

The summit’s theme, “Exploring Famous Tourism Villages: Hand in Hand for Mutual Progress,” highlighted cooperation and knowledge-sharing among global tourism leaders. Huangling Village, the summit host for the third time, showcased its cultural heritage and unique sun-drying tradition to international and domestic attendees, fostering collaboration and exchange.

Huangling Village Receives Excellence Award from International Festivals Association

At the event, notable speakers such as Yao Jun, Chairman of the China Tourism Scenic Area Association, and Zhu Shanzhong, a UN World Tourism Organization Ambassador, gave keynote addresses. Professor Zheng Ganghuan, President of the International Festivals Association (Asia), awarded Huangling the Excellent Member Certificate for its contributions to tourism and culture.

Wu Xiangyang, Chairman of the Wuyuan Huangling Scenic Area, also presented the “Huangling Initiative for International Tourism Villages,” underlining the village’s transformation from a semi-abandoned community to a world-renowned tourist destination. Participants engaged in discussions on promoting rural development and enhancing global rural tourism.

Promoting Rural Tourism Worldwide

Through vibrant performances of traditional sun-drying songs, dances, and intangible cultural heritage exhibitions, Huangling Village captivated visitors. The summit aimed to further strengthen communication and cooperation among international tourism villages, creating new opportunities for rural economic prosperity.

Looking ahead, this summit provides an innovative model for global tourism village development, encouraging deeper collaboration and progress for rural tourism on a global scale.

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