The International Hotel Technology Forum (IHTF), taking place from March 18 to 19, 2025, at Paris Expo Porte de Versailles in Paris, France, is a leading conference tailored for professionals in the hotel and hospitality industry. This premier event will bring together hoteliers, management companies, online travel agencies (OTAs), and technology providers to explore the latest trends, challenges, and innovations shaping the future of hospitality. With a special emphasis on utilizing technology to enhance guest experiences, improve operational efficiency, and drive revenue growth, attendees will have the opportunity to gain valuable insights into the next generation of hotel technology. As the industry continues to evolve, IHTF 2025 is an essential gathering for anyone looking to stay ahead in the ever-changing world of hospitality.

The International Hotel Technology Forum will unite hoteliers, management companies, OTAs, and technology solution providers to explore the latest trends and innovations shaping the hotel industry. The event will focus on how technology is revolutionizing guest experiences, boosting revenue, and enhancing operational efficiency. Join leading industry players to discuss emerging opportunities, share insights on the challenges faced, and stay updated on cutting-edge technological advancements in hospitality. This is a valuable opportunity to expand your knowledge and stay ahead in a rapidly evolving industry.

The International Hotel Technology Forum (IHTF) attracts attendees from countries with strong hospitality and technology sectors. European countries like the UK, Spain, France, and Germany, along with the United States and Canada, are among the most represented. Emerging markets such as the UAE, China, and India also see growing participation. Overall, Europe and the United States are the top contributors to IHTF attendance.

International Hotel Technology Forum: Exploring Innovations Shaping the Future of Hospitality

The International Hotel Technology Forum will bring together 500 delegates from the global hospitality industry, including hoteliers, technology providers, OTAs, and management companies. This event offers a prime opportunity for networking and learning about the latest tech innovations transforming guest experiences, operational efficiencies, and revenue growth. Attendees will engage with industry leaders, explore emerging trends, and discover solutions to the sector’s challenges, making it a vital platform for staying ahead in the evolving hotel industry.

Event Schedule for the International Hotel Technology Forum (IHTF)

Overview of Key Spanish Airports and Their Relevance to the International Hotel Technology Forum (IHTF)

• Lanzarote Airport
• Lanzarote Airport (César Manrique-Lanzarote) in the Canary Islands is a key gateway for international and domestic flights, primarily catering to tourism from Europe. Designed to handle high traveler volumes, it highlights how airports in tourism-focused regions use technology to enhance the passenger experience. For International Hotel Technology Forum attendees, it offers insights into integrating hospitality tech with sustainable tourism, improving operational efficiency while enriching the visitor experience.
• Malaga-Costa del Sol Airport
• Malaga-Costa del Sol Airport, located in Malaga, Andalusia, Spain, is the primary international gateway for southern Spain, connecting the city to numerous European and global destinations. Serving as a vital hub for both leisure and business travelers, it is particularly popular for those visiting the Costa del Sol, known for its beaches, cultural attractions, and golf resorts. The airport exemplifies how technology and innovation can enhance the travel experience by adopting smart solutions to improve customer service, boost operational efficiency, and reduce environmental impact. This aligns with the International Hotel Technology Forum discussions on the role of technology in modern hospitality and tourism.
• Bilbao Airport
• Bilbao Airport, located in Bilbao, Basque Country, Spain, is the main international airport serving the Basque region, offering connections to several European cities. It is vital for both business and leisure travelers, especially those visiting Bilbao, known for its modern architecture, vibrant arts scene, and rich culinary culture. The airport highlights how airports in culturally rich cities use technology to enhance the travel experience. For International Hotel Technology Forum attendees, it serves as a model for integrating innovation in tourism, particularly cultural and artistic tourism, complementing the city’s iconic landmarks, such as the Guggenheim Museum.
• Badajoz Airport
• Badajoz Airport, located in Badajoz, Extremadura, Spain, is a smaller regional airport primarily serving domestic flights to and from Madrid. It is a key transport hub for the southwestern region, catering mainly to business travelers and regional tourists. For International Hotel Technology Forum attendees, Badajoz Airport offers valuable insights into how smaller airports can stay competitive by adopting technology. Despite its smaller scale, the airport demonstrates how technology can enhance operational efficiency and service quality, benefiting both business and leisure travelers.

Overview of Madrid-Based Airlines and Their Relevance to the International Hotel Technology Forum

• Iberia
  Iberia is Spain’s flagship carrier and the largest airline in the country. As part of the International Airlines Group (IAG), Iberia operates an extensive network of domestic and international flights, connecting Madrid to major cities worldwide. The airline offers a range of services, from short-haul European flights to long-haul intercontinental routes, particularly to Latin America. Iberia plays a significant role in Spain’s tourism and business travel sectors. IHTF Context: Iberia’s commitment to innovation in passenger services and sustainability aligns with the discussions at the International Hotel Technology Forum, where the integration of technology in the tourism sector is a key focus.
• Vueling
  Vueling is a low-cost carrier headquartered in Barcelona, with a significant hub at Madrid-Barajas Adolfo Suárez Airport. Vueling focuses on providing affordable travel options within Europe, offering both domestic and international flights. The airline has a reputation for connecting smaller cities across Europe and frequently operates routes that are well-suited to leisure and business travelers looking for cost-effective options. Despite its low-cost model, Vueling delivers a reliable and extensive network throughout Europe. IHTF Context: Vueling’s focus on cost-effective travel solutions is relevant to the International Hotel Technology Forum, where discussions often revolve around improving efficiency and offering more affordable travel and accommodation options through technology.
• Air Europa
  Air Europa, based in Madrid, is one of the major Spanish airlines, with a strong focus on international routes, particularly to Latin America, Europe, and the Caribbean. Known for its long-haul services, Air Europa connects Spain with a broad range of global destinations, and it is a key player in Madrid’s airport operations. The airline is a member of the SkyTeam alliance, allowing it to offer connecting flights through global partners. IHTF Context: Air Europa’s international reach is an important example of how airlines and airports can leverage technology to enhance cross-continental travel and hospitality services, a key theme at the International Hotel Technology Forum.
• Iberia Express
  Iberia Express is a subsidiary of Iberia, primarily focusing on short and medium-haul flights across Europe. It operates as a low-cost arm of its parent company, providing affordable travel options to both business and leisure passengers. Iberia Express complements Iberia’s offerings by focusing on routes that connect Madrid to major European cities, providing convenient connections for travelers within Spain and across the continent. IHTF Context: Iberia Express’s ability to provide affordable, efficient travel aligns with the International Hotel Technology Forum‘s focus on leveraging technology to streamline operations and improve customer experiences.
• Plus Ultra Líneas Aéreas
  Plus Ultra Líneas Aéreas is a Spanish airline with a focus on international flights, especially to Latin America. Established in 2011, the airline operates long-haul routes, connecting Madrid with destinations in South America, such as Argentina, Ecuador, and Venezuela. Plus Ultra emphasizes offering affordable services to Latin American travelers, often providing direct flights to these key destinations. IHTF Context: Plus Ultra’s focus on expanding international connectivity highlights the growing role of airlines in global tourism, a key area of exploration for attendees of the International Hotel Technology Forum, especially in the context of tech-driven solutions for improving passenger and traveler services

Top Hotels for the International Hotel Technology Forum in Madrid:

• Madrid Marriott Auditorium
• Located in the heart of Madrid, the Madrid Marriott Auditorium is a spacious and well-equipped hotel that offers exceptional conference and meeting facilities. With modern amenities and world-class service, it is an ideal choice for events like the International Hotel Technology Forum. The hotel boasts extensive spaces, perfect for networking and engaging discussions about the future of hospitality technology.
• Holiday Inn Express Madrid – Rivas
• A comfortable, budget-friendly option just outside Madrid’s city center, the Holiday Inn Express Madrid – Rivas offers guests a convenient base for attending events such as the International Hotel Technology Forum. With modern rooms and efficient services, it provides easy access to Madrid while maintaining a relaxed and pleasant environment for business travelers.
• Crowne Plaza Madrid Airport, an IHG Hotel
• Situated near Madrid’s international airport, the Crowne Plaza Madrid Airport is a luxurious and modern hotel offering elegant accommodations and advanced amenities. The hotel’s convenient location makes it an excellent choice for attendees of events like the International Hotel Technology Forum, offering accessibility to and from the airport and easy connections to Madrid’s business districts.
• InterContinental Madrid, an IHG Hotel
• One of Madrid’s most iconic luxury hotels, the InterContinental Madrid combines elegance with high-tech facilities. Perfect for high-profile events like the International Hotel Technology Forum, it offers a sophisticated environment with world-class meeting rooms, dining, and service. Its prime location in Madrid makes it an ideal base for discussions on cutting-edge technologies in the hospitality industry.
• Meliá Madrid Serrano
• The Meliá Madrid Serrano is a contemporary and stylish hotel that provides excellent service and top-tier meeting facilities. Known for its modern amenities and central location in Madrid, it is an ideal venue for professionals attending the International Hotel Technology Forum. With its prime location and focus on quality, it offers the perfect setting for hospitality leaders to engage with the latest technological innovations.
• Hyatt Centric Gran Via Madrid
• Located in the vibrant heart of Madrid, the Hyatt Centric Gran Via offers a stylish and comfortable stay, catering to both business and leisure travelers. This hotel is known for its modern, tech-savvy amenities and is an excellent choice for attendees of events like the International Hotel Technology Forum. Its central location makes it easy to access the event while offering a luxurious and dynamic environment.
• Holiday Inn Express Madrid – Alcorcon, an IHG Hotel
• The Holiday Inn Express Madrid – Alcorcon is located in the suburban area of Alcorcon but offers easy access to Madrid’s city center. With its straightforward, efficient services and comfortable accommodations, it serves as a practical and affordable option for guests attending the International Hotel Technology Forum. The hotel is equipped with modern amenities that support business travelers who are in Madrid for networking and learning about hospitality technology.

Iconic Madrid Attractions in the Context of the International Hotel Technology Forum

The Royal Palace of Madrid

• The Royal Palace of Madrid is the official residence of the Spanish Royal Family, representing one of the best examples of classical European architecture. Visitors can explore its splendid rooms, gardens, and rich collections of art and historical artifacts. It is an ideal location for the International Hotel Technology Forum attendees looking to combine a deep dive into Spain’s royal history with the latest advancements in hospitality. As Spain’s largest palace, it offers a magnificent backdrop for discussing the future of technology and its impact on cultural and heritage tourism.

Retiro Park

• Retiro Park is a peaceful, expansive green space offering visitors the chance to relax with boat rides, scenic walks, and beautiful gardens. The park is an excellent spot for networking and informal discussions during the International Hotel Technology Forum, as attendees can unwind amidst nature while discussing innovative trends in sustainability, wellness tourism, and eco-friendly hotel designs.

Puerta del Sol

• Puerta del Sol is the symbolic heart of Madrid, representing the center of Spanish culture and history. Known for the “Kilometer Zero” marker, it is a bustling square surrounded by historic buildings and vibrant shops. As a hub of activity, it is a great place for International Hotel Technology Forum attendees to witness the fusion of tourism, retail, and technology. The integration of digital solutions for enhancing urban tourism can be explored here as part of the event.

Plaza Mayor

• The grand Plaza Mayor is one of Madrid’s most iconic squares, surrounded by beautiful cafes and restaurants. It offers the perfect place to relax and engage in discussions, making it an ideal venue for informal networking during the International Hotel Technology Forum. The square’s history as a central point in Madrid’s social life mirrors the forum’s aim to foster connections and discuss the technological innovations shaping the future of hospitality and tourism.

Santiago Bernabéu Stadium

• Home to the world-renowned Real Madrid Football Club, Santiago Bernabéu Stadium offers a unique blend of sports, history, and innovation. Attendees of the International Hotel Technology Forum can explore the stadium’s state-of-the-art facilities, offering a fascinating perspective on how technology is transforming the guest experience in sports tourism, stadium management, and fan engagement. It provides the perfect backdrop to discuss hospitality technology in high-demand environments like sports venues.

Temple of Debod

• The Temple of Debod is an ancient Egyptian temple that was relocated to Madrid in the 20th century. It offers panoramic views of the city, especially at sunset. The International Hotel Technology Forum attendees can reflect on how historical monuments and modern technology can coexist to enhance the visitor experience, combining heritage tourism with immersive experiences powered by digital advancements such as augmented reality (AR) and virtual reality (VR).

Thyssen-Bornemisza Museum

• The Thyssen-Bornemisza Museum boasts a private collection of European art spanning from the 13th to the 20th centuries, including works by Van Gogh, Rembrandt, and Caravaggio. For attendees of the International Hotel Technology Forum, this museum presents an excellent example of how technology can elevate art curation, enhancing visitor engagement through digital tools, interactive exhibits, and mobile experiences designed to enrich cultural tourism.

Gran Vía

• Gran Vía is Madrid’s bustling shopping and entertainment street, often compared to New York’s Broadway. It’s lined with theaters, shops, restaurants, and nightlife spots. The International Hotel Technology Forum attendees can explore how retail and entertainment spaces are adopting cutting-edge technologies like digital signage, AI-powered customer service, and personalized shopping experiences to enhance the customer journey in urban tourism destinations.

Royal Botanic Garden (Real Jardín Botánico)

• Located near the Prado Museum, the Royal Botanic Garden is home to over 5,000 species of plants. It offers a tranquil environment for strolling and reflects Madrid’s commitment to nature conservation and sustainability. For the International Hotel Technology Forum, this location provides the perfect context for discussing sustainable practices in hospitality, the role of green spaces in urban tourism, and how technology is advancing eco-friendly tourism experiences.

The International Hotel Technology Forum (IHTF) stands as a key event for professionals across the hospitality and technology sectors. It brings together leaders, innovators, and experts to explore the latest trends, tools, and solutions shaping the future of the industry. Through insightful keynote speeches, engaging panels, and hands-on workshops, attendees gain valuable knowledge on how technology is transforming guest experiences, enhancing operational efficiency, and promoting sustainability.

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