China excluded, Marriott achieved record-breaking growth in Asia Pacific in 2024, signing 109 deals, adding 21,000+ rooms, and expanding its luxury portfolio.

Marriott International Achieves Record Growth in Asia Pacific (Excluding China) in 2024

Marriott International, Inc. has announced a record-breaking year in the Asia Pacific excluding China (APEC) region, signing 109 new deals across 11 markets. This achievement added 21,439 rooms to its development pipeline, closing 2024 with a total of 77,532 rooms in the region’s year-end pipeline. The company continues to strengthen its foothold across diverse market segments, including its first venture into the midscale category and the expansion of its luxury portfolio, solidifying its leadership in the region’s dynamic hospitality landscape.

Key Growth Highlights Across Segments

In 2024, Marriott achieved significant milestones, with 109 new deals contributing to a total pipeline of 363 properties and 77,532 rooms in APEC—reflecting a 12% year-over-year growth. India, Japan, and Indonesia were the top-performing markets, accounting for 72% of the year’s deal signings.

The luxury segment remains a key focus, representing 19% of all deals signed in 2024. Over 20 agreements, covering 4,600 rooms across six luxury brands, cater to rising demand from affluent travelers. Notable upcoming luxury openings include EDITION in Jakarta and Mumbai, The Ritz-Carlton in Jaipur and Udaipur, and a second W Hotel in Singapore.

Conversions played a vital role in the pipeline’s expansion, representing 36% of 2024 signings. Marriott also marked its regional debut in the affordable midscale segment with the launch of Four Points Flex by Sheraton in Japan. This strategic move includes a partnership with KKR to convert 14 properties across 10 cities, starting with the Four Points Flex by Sheraton Osaka Umeda, which also celebrated Marriott’s 100th property milestone in Japan.

Market Expansion and New Brand Launches

Marriott extended its footprint to new destinations in 2024, including its entry into Papua New Guinea with Marriott Executive Apartments Port Moresby, increasing its presence to 22 countries and territories in APEC.

The vibrant, design-focused Moxy Hotels brand also gained momentum, debuting in key cities such as Bengaluru in India, Putrajaya in Malaysia, and Bangkok in Thailand. These openings cater to the growing demand from modern travelers seeking energetic, lifestyle-driven stays.

Milestone Openings in 2024

Marriott celebrated several landmark property openings across the region, including:

• 600th property in APEC: Adelaide Marriott Hotel, Australia
• 150th property in India: Katra Marriott Resort & Spa
• 50th property in Malaysia: Penang Marriott Complex
• 100th property in Japan: Four Points Flex by Sheraton Osaka Umeda

Leadership and Strategic Growth in APEC

Marriott International closed 2024 with 635 operating properties across 25 brands in 22 countries and territories within APEC. This growth underscores its position as a leader in the region’s hospitality sector. With a diverse portfolio and a strategic focus on innovation and market expansion, Marriott continues to offer compelling opportunities for developers and investors, while meeting the evolving needs of travelers.

The post India, Japan And Indonesia Highlight Marriott’s Strategic Growth In Asia Pacific With Record-Breaking Deals And Luxury Openings In 2024 appeared first on Travel And Tour World.