Queensland’s tourism industry has reached extraordinary new heights, surpassing pre-Covid performance and setting an impressive pace of growth. The 2024 National and International Visitor Surveys highlight a remarkable resurgence, with India, China, France, New Zealand, and Korea leading the charge, fueling record-breaking visitor spending, “bleisure” trends, and rapid expansion in anticipation of the 2032 Olympic Games. With this momentum, the Queensland Government is ready to propel the state into a bright future of tourism innovation and opportunity.

Tourism Research Australia’s latest report highlights a groundbreaking $35.3 billion in overnight visitor expenditure, fueled by both domestic and international travelers. This remarkable achievement showcases Queensland’s enduring allure and position as a must-visit destination.

At the heart of this growth is the rise of “bleisure” – where business travelers seamlessly blend work and leisure. This evolving trend is reshaping the tourism landscape, with Queensland becoming a preferred destination for those looking to combine professional commitments with unforgettable experiences.

Queensland has also broken records in international tourism, seeing exceptional visitor expenditure from New Zealand, Korea, India, and France. Yet, China continues to be the dominant international market, cementing its influence on the state’s tourism sector.

What sets Queensland apart is its ability to offer both adventure and relaxation in equal measure. From the world-renowned Great Barrier Reef to its thriving metropolitan cities, the state’s diverse range of experiences continues to captivate tourists from across the globe. With its dedication to sustainability and world-class infrastructure, Queensland is not just recovering—it’s thriving as a leading global tourism destination.

Looking ahead, Queensland’s ambitious 20-Year Tourism Plan is set to shape the state’s future, positioning it as a global hub in the lead-up to the 2032 Olympic and Paralympic Games. This strategic plan will ensure Queensland capitalizes on the growing demand for travel and further enhances its reputation as a world-class destination.

The tourism industry’s impressive growth is just the beginning. Queensland stands on the brink of even greater success, with limitless potential for continued expansion and global recognition.

The post India, China, France, New Zealand and Korea Drive Queensland Tourism to New Heights, Boosting Visitor Spending, “Bleisure” Growth and Expansion Ahead of the 2032 Olympic Games appeared first on Travel And Tour World.