IHG Hotels & Resorts (IHG), a global hospitality powerhouse, has reinforced its luxury and lifestyle portfolio with the signing of Bristol Berlin, Vignette Collection. This move further strengthens IHG’s footprint in Europe, bringing another distinctive property into its rapidly growing Vignette Collection. The hotel is part of Aroundtown’s extensive hospitality portfolio, which comprises over 150 hotels across Europe. With this latest signing, Vignette Collection continues to establish itself as a dynamic force in the high-end hospitality space.

A Rapidly Expanding Collection Brand

Launched in 2021, Vignette Collection has quickly carved a niche for itself among luxury travelers and hotel owners alike. The brand’s appeal lies in its ability to combine the individuality of independent hotels with the global strength of IHG’s extensive enterprise. Offering a flexible model that allows each property to retain its unique identity, Vignette Collection has attracted a diverse range of luxury hotels across the globe. Having already surpassed the halfway mark in its ambitious goal of reaching 100 properties by 2030, the brand continues to gain traction at an impressive pace.

Bristol Berlin: A Landmark Reimagined

Steeped in history, Bristol Berlin first opened its doors in 1952 and has since become an iconic fixture in the city’s hospitality landscape. Situated on the renowned Kurfürstendamm, the hotel offers guests unparalleled access to Berlin’s vibrant cultural and retail scene. The area is home to an eclectic mix of theaters, architectural marvels, and high-end shopping destinations, making it a prime location for travelers seeking a premium urban experience.

The upcoming Bristol Berlin, Vignette Collection will feature 303 elegantly designed rooms, an all-day dining brasserie, a stylish lobby lounge and bar, a rejuvenating spa complete with a swimming pool, and 1,500 square meters of versatile meeting and event space. This combination of luxurious amenities and prime location positions the hotel as a premier choice for both business and leisure travelers.

(Mrs) Willemijn Geels, Vice President, Development, Europe, IHG Hotels & Resorts, said: “With both guests and hotel owners continuing to show strong enthusiasm for IHG’s variety of brands, our strategy in the market now centres on steadily increasing our luxury and lifestyle portfolio. It is great to see evidence of this strategy in play with the prospective first opening of Vignette Collection hotel in Germany.

As one of our priority markets, and recognising the vast potential across all market segments, we’ve made significant investments in Germany to support our owners at every stage of their hotel’s lifecycle. From strengthening our enterprise, including through our IHG One Rewards loyalty programme, enhanced marketing campaigns and growing our teams on the ground, we are confidently cementing our presence in the country.”

Vignette Collection: Where Individuality Meets Excellence

As IHG’s first collection brand, Vignette Collection is designed to celebrate the uniqueness of each property while offering the reassurance of a globally recognized brand. The brand’s ethos, encapsulated in its ‘A Means for Good’ initiative, prioritizes sustainability and community engagement, allowing each hotel to make a meaningful impact on its local surroundings. Additionally, guests can enjoy exclusive ‘Memorable Rituals’—personalized experiences that reflect the character of each Vignette Collection hotel.

Kamaldeep Manaktala, CEO of Hotels of Aroundtown said: “Through the partnerships with IHG, we are taking the next step in unlocking the full potential of our hotel, which benefits from a prime city centre location. In recent years, we have successfully revitalized the property through extensive room renovations and a refreshed restaurant concept. Now, with the strength of a leading global hotel brand, we are leveraging these improvements to elevate the hotel’s performance to new heights.”

Strengthening IHG’s Presence in Germany

Bristol Berlin, Vignette Collection will join an impressive portfolio of IHG properties in Germany, where the company currently operates 147 hotels, with an additional 75 properties in the development pipeline. These properties span across IHG’s diverse brand portfolio, including InterContinental, Hotel Indigo, voco, Crowne Plaza, Holiday Inn Express, Holiday Inn, and Garner. This signing marks Vignette Collection’s second property in Germany, following the recent addition of Reit im Winkl, as IHG continues to invest in high-quality offerings for the European market.

With the signing of Bristol Berlin, Vignette Collection strengthens its reputation as a preferred choice for independent hoteliers looking to leverage IHG’s global reach while maintaining their distinct identity. As the brand continues its strategic expansion, guests can look forward to even more one-of-a-kind stays across key destinations worldwide.

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