Icelandair has strengthened its collaboration with Amadeus by signing an expanded agreement aimed at elevating the travel experience through advanced technology. The renewed partnership enables the airline to integrate Amadeus Altéa NDC as its core NDC API provider while ensuring a broader distribution of its fares and exclusive content across various platforms.

By embracing NDC, Icelandair is set to enhance accessibility to its offerings, including web fares and personalized travel products. This strategic move will help the airline extend its global footprint by engaging new customer segments and delivering a seamless booking experience for travel sellers. With the implementation scheduled to begin in the first quarter of 2025, the synergy between Altéa NDC and the Amadeus Travel Platform will empower travel sellers with more efficient workflows and faster access to Icelandair’s latest fare options.

Incorporating NDC technology also allows Icelandair to customize its services, providing travelers with more tailored options and enhancing overall customer satisfaction. Additionally, the integration supports revenue optimization by enabling the airline to offer dynamic pricing and exclusive deals. As the aviation industry continues to evolve, this partnership positions Icelandair at the forefront of digital transformation, ensuring it remains competitive in a rapidly changing market.

With Amadeus’ cutting-edge technology and Icelandair’s commitment to customer-centric innovation, this collaboration is poised to redefine the airline’s distribution strategy and elevate the traveler experience on a global scale.

“This latest agreement with Amadeus, our longstanding partner, will help us build dynamic and personalized offers and simplify our business processes, and our full portfolio of content to be available to travel sellers around the world. This way, we can provide them with more booking possibilities and options to enhance customer experience and deliver smooth and enjoyable travel experiences.” Rakel Óttarsdóttir Chief Digital and Transformation Officer, Icelandair

“For Amadeus, NDC is a critical enabler for an industry‑wide transformation towards enhanced travel retailing, a transformation built on travelers’ evolved expectations. We are extremely happy to support Icelandair’s retailing ambitions with our Altéa NDC solution and to be able to offer access to the full range of content from Icelandair. This partnership is a true testament of the tight collaboration between Icelandair and Amadeus and supports the wider transformation of the industry.” Ernest RodáSVP Sales and Account Management Western Europe, Amadeus

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