Hyundai is set to host the ninth annual National Salute to America’s Heroes, returning to the sun-soaked shores of Miami Beach on Memorial Day weekend, May 24 and 25, 2025. This high-energy, two-day event stands as a powerful tribute to the courage and dedication of America’s military personnel, first responders, and their families—all while offering an unforgettable holiday celebration for the public.

Recognized as one of the nation’s most eagerly awaited patriotic showcases, the Hyundai Air & Sea Show is set to take center stage once again, highlighting the extraordinary skill, precision, and power of the United States Armed Forces and emergency services. Spectators can expect to witness heart-pounding aerial maneuvers, dynamic sea demonstrations, and state-of-the-art military technology, all set against the stunning backdrop of South Florida’s coastline.

In addition to the action-packed performances over the ocean and in the skies, the event grounds will feature an expansive display village, filled with hands-on exhibits, military vehicles, cutting-edge simulators, live entertainment, and interactive zones designed to engage and educate attendees of all ages.

From showcasing the strength and skill of American heroes to delivering an inclusive and family-friendly experience, Hyundai’s ongoing support ensures this Memorial Day weekend remains both meaningful and exhilarating for the entire community.

Since launching in 2017, the National Salute to America’s Heroes has grown into the nation’s most distinguished Memorial Day weekend tribute to the U.S. Armed Forces. Celebrated each year on the iconic beaches of Miami, this event honors the bravery and sacrifice of military personnel while uniting the public in a shared expression of gratitude.

This powerful celebration also reflects Hyundai’s steadfast support for the U.S. military community. Marking its fifth consecutive year as a presenting sponsor, Hyundai is once again reaffirming its commitment by donating $50,000 to Folds of Honor. This contribution will help fund educational scholarships for the spouses and children of service members who have been killed or disabled in the line of duty.

Hyundai’s involvement extends beyond sponsorship—it’s a sincere expression of respect for those who serve and a meaningful investment in the futures of military families across the country.

“At Hyundai, we take immense pride in honoring the brave men and women of the U.S. military and first responders who dedicate their lives to protecting our freedoms. The Hyundai Air & Sea Show is more than just an event – it’s a tribute to their service, a celebration of their courage, and a reminder of the sacrifices made on our behalf,” said Randy Parker, president and CEO, Hyundai Motor North America. “As we continue our partnership with the National Salute to America’s Heroes, we reaffirm our unwavering commitment to supporting the military community and creating meaningful experiences that bring people together in gratitude and respect.”

“We are deeply honored to support the U.S. military and pay tribute to America’s heroes each Memorial Day,” said Michael Orange, vice president, national sales, Hyundai Motor America. “Our commitment to the military community is unwavering, and we are proud to help ensure this important tradition endures. This year, we are especially honored to continue our support for Folds of Honor with a $50,000 donation, helping provide educational scholarships to the spouses and children of America’s fallen and disabled service members.”

“Thanks to the support of Hyundai, we are able to create a national signature event that honors and pays its respects to the men and women of our military and first responders,” said Mickey Markoff, executive producer, Hyundai Air & Sea Show. “There is no better time than Memorial Day weekend to pay tribute to our military and those who have paid the ultimate sacrifice on behalf of our freedom.”

Hyundai Presents the 2025 National Salute to America’s Heroes in Miami Beach with High-Flying Thrills, Powerful Tributes, and Family-Focused Activities

Experience the Ultimate Memorial Day Tribute in South Florida
Returning to Miami Beach this Memorial Day weekend, the 2025 National Salute to America’s Heroes promises a spectacular two-day celebration on May 24 and 25, honoring the courage, service, and sacrifice of the United States military and first responders. Headlining this patriotic tribute is the Hyundai Air & Sea Show®, known as The Greatest Show Above the Earth, delivering heart-stopping aerial stunts, sea-based demonstrations, and ground-level spectacles that captivate audiences of all ages.

Free and Open to the Public Along the Beachfront
The excitement spans the scenic coastline of Miami Beach, where spectators can enjoy the best views from designated vantage points between 1st and 10th Streets, as well as from 14th to 15th Streets. Attendees can enjoy this thrilling tribute for free, celebrating America’s heroes against a stunning Atlantic backdrop.

Immersive Military Showcases at the Florida Power & Light Patriot Display Village
One of the standout attractions at the event is the sprawling Florida Power & Light Patriot Display Village, open to visitors starting at 12:00 p.m. to 5:00 p.m. Located along Ocean Drive between 11th and 14th Streets, the village brings military power and innovation directly to the public. Guests can explore an M1 Abrams tank, an F-16 fighter jet, rifle ranges, tactical displays, and a host of interactive exhibits.

At the heart of this village is the Hyundai Hangar, a patriotically themed space showcasing the 2025 IONIQ 5 and 2026 IONIQ 9, complete with a hydration station and a moving “Letters to Heroes” station, where visitors can pen messages of gratitude to American service members. Outside, the new 2025 Hyundai Santa Fe XRT and 2026 Palisade XRT Pro will also be on display.

Adding even more excitement, Hyundai will showcase specially wrapped models of the Tucson N Line, Santa Cruz, Santa Fe, and IONIQ 9, each celebrating one of the five branches of the U.S. Armed Forces and first responder units.

Heartfelt Honors at the Memorial Day Flag Tribute Garden

Visitors can also pause to reflect at the Memorial Day Flag Remembrance Garden presented by GovX, located within the Display Village. This deeply moving tribute honors over 3,000 fallen heroes from South Florida, each flag representing a life lost in the defense of American freedom.

Adrenaline-Pumping Action in the Monster Energy Zone
Thrill-seekers will be drawn to the Monster Energy Action Zone, where Keith Sayer’s world-famous FMX Team delivers jaw-dropping motocross stunt shows multiple times daily. Expect high-flying flips, gravity-defying acrobatics, and raw energy that electrifies the beachside crowd.

Fun and Fitness for Families and Kids
Families with children won’t want to miss the Nicklaus Children’s Hospital Kids Zone, home to the Stay Fit Aviation-Themed Fun Zone. Packed with rock climbing walls, aviation-themed obstacle courses, inflatables, bungee jumping, and photo ops, it’s a place where fun meets education. An interactive partnership with the Miami Children’s Museum adds even more enriching experiences for young guests.

Food and Refreshments to Refuel the Fun
After all the action, guests can relax and recharge at the Mission BBQ Food Court, featuring fan-favorite dishes from Bolay and a wide variety of other flavorful offerings, perfect for a holiday weekend feast.

Hyundai’s Ongoing Commitment to the Military Community

Supporting Heroes Beyond the Beach
Hyundai’s involvement in the National Salute to America’s Heroes goes far beyond event sponsorship—it reflects a deep-rooted commitment to serving the military community year-round. Through its Stars and Stripes Employee Resource Group, Hyundai actively honors and supports veterans, active-duty personnel, and military families within its workforce.

Career Opportunities for Service Members
Through its Veteran Employment Transition Program, Hyundai creates clear pathways for former service members to enter the automotive industry. The program offers free access to Hyundai’s nationwide factory training centers, enabling veterans to begin their career journeys in parts and service—often even before leaving military service.

Exclusive Incentives for Military and First Responders
Hyundai’s special military appreciation program provides eligible active duty, reservist/National Guard, veterans, and retirees with a $500 bonus incentive on vehicle purchases. First responders also qualify for this exclusive benefit. Full details are available via the Hyundai Military Program and Hyundai First Responders Program.

National Recognition for Hyundai’s Military Advocacy

Hyundai Motor America continues to earn national accolades for its support of veterans and military families. In 2025, Hyundai received the VETS Indexes 3 Star Employer designation and was also recognized as a VIQTORY Military Friendly® Employer and Military Spouse Friendly® Employer—a testament to its inclusive workplace culture and dedication to veteran hiring.

Further affirming its efforts, Hyundai secured a place on the 2024 Military Times “Best for Vets: Employers” list and was highlighted as one of U.S. Veterans Magazine’s Top Veteran-Friendly Companies. These honors reflect Hyundai’s unwavering mission to create opportunity, foster inclusion, and stand beside the heroes who have served.

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