Hungary’s tourism sector is set for major developments in 2025, with the launch of a tourism bank, new hotel support programs, and direct U.S. flights to Budapest.

Speaking at the 32nd Tourism Season Opening Gala, Minister of National Economy Márton Nagy emphasized that the industry has become a key driver of Hungary’s economy, contributing significantly to GDP growth.

According to the Hungarian Tourism Agency (MTÜ, mtu.gov.hu), the country saw 18 million tourists in 2024, an 11% increase from the previous year. Guest nights exceeded 44 million, generating 1,050 billion forints (€2.7 billion) in accommodation revenue, a 16% rise. Additionally, catering sector revenue surged 11.2% to 2,005 billion forints (€5.2 billion).

Hungary Leads EU in Tourism Growth

Hungary remains among the top-performing EU countries in guest night growth, reflecting the sector’s strong momentum. Inbound tourism rose 17% in 2024, and January 2025 recorded a 20% increase, with Budapest seeing a 30% rise. The government aims to reach 20 million annual visitors by 2030, aligning with Hungary’s long-term tourism strategy.

Tourism Bank to Boost Sector Financing

One of the biggest announcements was the establishment of a dedicated tourism bank, set to launch in autumn 2025. The bank will:

• Offer financial support to tourism businesses.
• Process loan applications via Tourinform offices.
• Fund key projects to enhance Hungary’s tourism infrastructure.

This initiative aligns with Hungary’s Economic Development Plan and National Tourism Development Strategy 2030, designed to increase investments and improve financial access for hospitality businesses.

Hotel Support Program for Budapest’s 3- and 4-Star Hotels

Recognizing the need for mid-range accommodation development, the government is launching a support program for 3- and 4-star hotels in Budapest. This move:

• Aims to enhance hospitality standards.
• Supports hoteliers in modernizing facilities.
• Strengthens Budapest’s appeal as a leading European city destination.

This program will be managed through the Hungarian Tourism Agency (MTÜ), focusing on attracting more leisure and business travelers.

Direct Flights Between Budapest and the U.S.

In a significant development for international tourism, discussions are underway to introduce direct flights between major U.S. cities and Budapest. This initiative will:

• Boost business and leisure travel between the U.S. and Hungary.
• Strengthen bilateral economic relations.
• Align with Hungary’s efforts to ease visa regulations for U.S. travelers.

The Hungarian Ministry of Foreign Affairs and Trade (kormany.hu) is working on simplified visa processes, enhancing accessibility for international visitors.

Liszt Ferenc International Airport Expansion & MICE Development

Francois Berisot, CEO of Budapest Liszt Ferenc International Airport, confirmed that new flight routes will be introduced in 2025, further increasing Budapest’s air connectivity. The government also expects the airport’s peak performance to continue growing, following its recent buyback from private investors.

Additionally, Visit Hungary (visithungary.com) CEO Olivér Csendes announced:

• The re-organization of the Tourism Summit to enhance industry collaboration.
• The creation of the Budapest MICE Fund to attract more conferences, exhibitions, and corporate events to the capital.

Hungary’s Tourism Future: Aiming for 20 Million Visitors by 2030

With these major developments, Hungary is positioning itself as a top European travel destination. The combination of new financial support programs, enhanced air connectivity, and sustainable tourism investments will ensure that the country continues to lead in tourism growth in the coming years.

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