As global awareness about the environmental impact of travel continues to grow, sustainable tourism has become the focal point of the industry. In 2025, a number of destinations around the world are making significant strides in promoting eco-friendly and responsible travel, offering unique experiences that prioritize environmental preservation, cultural heritage, and economic sustainability. From the geothermal wonders of Iceland to the lush biodiversity of Costa Rica, these countries are paving the way for a greener, more conscious future of tourism.

12. Greece (Crete) – Mediterranean Sustainable Island

In 2025, Crete has emerged as a leader in resilient tourism, particularly in the face of climate change. The island is actively promoting environmental stewardship and cultural preservation through a series of initiatives aimed at balancing tourism growth with ecosystem sustainability. In May 2025, Crete hosted important EU discussions on sustainable tourism, which are expected to influence Europe’s upcoming tourism strategies.

Local authorities are implementing “degrowth” concepts to ensure that the growth of tourism does not compromise the integrity of the island’s natural resources. They are also advancing digital platforms designed to manage visitor flows, thus reducing pressure on the environment. These measures not only enhance tourist satisfaction but also ensure that the local environment and cultural heritage are preserved for future generations.

For travelers, Crete presents an ideal destination to explore Greek culture and natural beauty while supporting efforts to protect its ecosystems. As sustainable tourism becomes increasingly important to travelers, Crete’s dedication to responsible tourism positions it as a top destination for eco-conscious visitors in 2025.

11. Winnipeg, Canada – Urban Eco-Destination

In 2025, Winnipeg has become a standout example of sustainable urban tourism. The capital of Manitoba is known for its “Target Zero” policy, which aims to eliminate waste, reduce water consumption, and minimize carbon emissions across key tourist attractions. One of the city’s most prominent spots, The Forks, operates under this policy and has become a model for sustainable urban tourism.

Additionally, FortWhyte Alive, a 660-acre natural space in Winnipeg, showcases urban wildlife, including bison, in a sustainable environment. Assiniboine Park, another well-known attraction, hosts Earth Day celebrations and various conservation programs, further solidifying Winnipeg’s commitment to environmental stewardship.

For travelers, Winnipeg offers a unique opportunity to explore an urban center that prioritizes sustainability, with ample green spaces and eco-conscious experiences. As sustainability continues to shape the travel landscape, Winnipeg’s model of eco-tourism offers an inspiring example of responsible urban tourism.

10. Iceland – Geothermal Sustainability

Iceland remains one of the pioneers in sustainable tourism, driven by the country’s abundant renewable energy sources, particularly geothermal power. In 2025, Iceland’s tourism sector continues to shift towards more sustainable practices, with carbon-neutral tours now becoming standard. This shift aims to reduce the environmental impact of tourism while ensuring the country’s unique natural wonders are preserved for future generations.

Visitor growth in Iceland is expected to remain moderate in 2025, with a projected increase of just 1.7% to 3%. This restrained growth strategy ensures that Iceland’s pristine landscapes are not overrun by tourists, allowing for a balanced approach to development. Many travelers are also opting for coach tours over self-driving to further minimize their environmental footprint.

For travelers, Iceland presents an unparalleled opportunity to experience dramatic landscapes—ranging from glaciers and volcanoes to hot springs—while supporting a nation that is committed to sustainable tourism. As the world increasingly shifts toward eco-conscious travel, Iceland’s model of geothermal sustainability serves as a benchmark for other destinations.

9. Vietnam – Budget-Friendly Eco-Experiences

Vietnam has emerged as a top eco-tourism destination in Southeast Asia, particularly for travelers seeking budget-friendly eco-experiences. In 2025, the country offers a range of affordable sustainable travel options, such as homestays in rural areas, where visitors can stay for as little as $6 per night.

Vietnam boasts 32 national parks and UNESCO Biosphere Reserves, including popular sites like Cat Ba and Phu Quoc, which are home to rich biodiversity and offer travelers a chance to explore pristine environments while supporting local communities. The country’s ecotourism initiatives are designed to preserve these natural areas, creating a mutually beneficial relationship between the environment, local communities, and visitors.

For budget-conscious travelers, Vietnam offers an ideal destination for sustainable travel. With a focus on eco-tourism and affordability, the country provides unique opportunities for travelers to immerse themselves in nature while minimizing their environmental impact.

8. Tasmania, Australia – Indigenous Heritage and Natural Beauty

Tasmania has quickly become a leader in sustainable tourism, setting a goal to achieve full carbon neutrality by 2025. Already operating on 100% renewable energy, the island is focused on providing eco-friendly experiences that allow visitors to connect with nature in a responsible way. Tasmania’s commitment to sustainable tourism is outlined in its 2030 Visitor Economy Strategy, which prioritizes positive-impact tourism while preserving the island’s unique wilderness and cultural heritage.

Tasmania offers a range of eco-experiences, including wildlife encounters and low-impact adventures, making it an attractive destination for environmentally conscious travelers. The island’s focus on sustainability, coupled with its pristine natural beauty, offers a unique travel experience for those seeking to explore the great outdoors while minimizing their carbon footprint.

For travelers, Tasmania offers an ideal balance of natural beauty, Indigenous heritage, and sustainability, making it a top destination for eco-tourism in 2025.

7. Thailand – Affordable Eco-Tourism

Thailand has embraced sustainability in 2025, implementing bold strategies to reduce pollution, promote green infrastructure, and certify sustainable hotels across the country. Destinations like Ko Lanta and Koh Mak are at the forefront of this transformation, with Koh Mak being recognized as one of the world’s most sustainable locations.

Notably, 65% of Thai travelers are willing to pay extra to support environmental conservation efforts, signaling a growing commitment to eco-tourism within the local population. Thailand’s focus on affordable, eco-friendly travel options has helped it become an attractive destination for budget-conscious travelers looking to support environmental initiatives.

For international travelers, Thailand offers a wide range of sustainable tourism options, from green-certified accommodations to wildlife sanctuaries and conservation-focused activities. As sustainability continues to shape global travel trends, Thailand’s eco-tourism model will undoubtedly serve as a key example for other nations to follow.

6. Slovenia – Alpine Eco-Destination

Slovenia has become one of Europe’s top sustainable destinations, particularly in 2025, thanks to its commitment to responsible tourism and environmental conservation. With more than 50 certified “Green Destinations,” including Ljubljana, Bled, and the Soča Valley, Slovenia is leading the way in eco-tourism.

The country’s Green Scheme certifies eco-friendly businesses, making it easy for travelers to find responsible travel options. In addition, Slovenia’s tourism infrastructure continues to improve, with the city of Nova Gorica set to shine as the EU Capital of Culture in 2025. Triglav National Park, one of the country’s natural gems, offers sustainable alpine adventures year-round, providing visitors with a chance to explore the stunning Alps while minimizing their environmental impact.

For travelers, Slovenia offers a wealth of eco-friendly experiences, from hiking in protected areas to exploring vibrant cities that prioritize sustainability. As eco-tourism becomes a central theme in global travel, Slovenia’s commitment to sustainable practices positions it as one of Europe’s top eco-destinations.

5. Portugal – Sustainable European Adventure

Portugal has emerged as a leader in sustainable tourism, with ambitious goals set in its Tourism Strategy 2027. In 2025, the country is focused on implementing green certification for hotels, developing eco-tourism routes, and expanding electric vehicle infrastructure across the nation. Cities like Porto are championing sustainability through renewable energy projects and green mobility solutions, making them ideal destinations for eco-conscious travelers.

Portugal’s efforts to achieve carbon neutrality by 2030 are well underway, with significant investments in renewable energy and eco-friendly infrastructure. For travelers, Portugal offers a diverse range of sustainable tourism options, from coastal eco-tourism to city breaks powered by renewable energy, making it an attractive destination for those who prioritize sustainability.

4. Palau – Ocean Conservation Hub

Palau, a small island nation in Micronesia, has become a trailblazer in sustainable tourism. Through its Palau Pledge, the country requires all visitors to commit to environmental protection. In 2025, Palau renewed its partnership with Conservation International, focusing on marine conservation and sustainable fisheries.

Palau’s innovative policies, such as banning reef-toxic sunscreens and introducing visitor “Green Fees” to fund local conservation efforts, are designed to make the island the world’s first carbon-neutral tourism destination. For travelers, Palau offers the opportunity to experience pristine coral reefs and crystal-clear waters, while directly contributing to conservation efforts.

3. Fiji – Island Sustainability

Fiji has embraced sustainable tourism with initiatives like the “Loloma Hour,” launched in 2025, encouraging visitors to dedicate time to environmental conservation activities. This program allows travelers to contribute to wildlife conservation, reef protection, and community engagement, further cementing Fiji’s commitment to sustainability.

Fiji’s National Sustainable Tourism Framework, which spans ten years, aims to address environmental management while preserving cultural heritage. In August 2025, Fiji will host the Global Sustainable Tourism Conference, bringing together global leaders to discuss sustainable travel. For travelers, Fiji offers an unparalleled opportunity to contribute to conservation efforts while experiencing the natural beauty and cultural richness of the islands.

2. Bhutan – The Last Shangri-La

Bhutan continues to lead in sustainable tourism, enforcing its “high-value, low-impact” tourism policy in 2025. Visitors to the country are required to pay approximately $200 USD daily, ensuring that tourism is managed in a way that benefits the environment and local communities. Bhutan’s new Integrated Tourism Master Plan focuses on sustainable tourism through four pillars, including the “Green Kingdom” initiative, which prioritizes environmental regeneration.

With over 70% of its land covered in forests and extensive wildlife sanctuaries, Bhutan remains a beacon of conservation. The country’s carbon-negative status and its commitment to preserving its natural heritage make it one of the world’s top ecotourism destinations.

1. Costa Rica – A Green Paradise

Costa Rica continues to be a leader in eco-tourism in 2025, with its commitment to sustainability reaching new heights. The country is home to 30 national parks and numerous wildlife refuges, protecting 2.5% of the world’s biodiversity. Through its “Sustainable Tourism 2.0” initiative, Costa Rica is enhancing eco-tourism experiences, providing visitors with a digital platform that offers real-time information on park capacity and wildlife sightings.

Costa Rica’s dedication to sustainability ensures that travelers can enjoy the country’s rich natural resources while supporting conservation efforts. By choosing Costa Rica, travelers can contribute to the protection of the world’s biodiversity while enjoying a once-in-a-lifetime eco-tourism experience.

Conclusion

These destinations exemplify the potential of sustainable tourism, showcasing how innovative practices and a commitment to environmental health and cultural integrity can benefit both travelers and local communities. By choosing eco-friendly travel options, tourists not only support local economies and preserve natural resources but also forge authentic connections with the communities and ecosystems they visit.

Source: Grandtour Nation

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