As part of the ongoing City Partnership Forum – Da Nang 2025, the Da Nang Department of Tourism hosted a workshop on Friday, focusing on fostering international collaboration to boost tourism growth in its partner cities. The event provided a valuable platform for the tourism sector to enhance global partnerships, facilitate knowledge exchange, and broaden the scope of comprehensive cooperation.
During the event, Tran Chi Cuong, Vice Chairman of the Da Nang People’s Committee, highlighted the city’s dedication to fostering an environment conducive to collaboration. He reaffirmed Da Nang’s commitment to leveraging its strengths to build strong ties with sister cities and international partners, enhancing tourism exchanges, and expanding comprehensive partnerships.
As part of the workshop, distinguished international guests, including Mr. Tom Tate, Mayor of Gold Coast, Australia; Mr. Watanabe Yoshikuni, Mayor of Kisarazu City, Japan; and representatives from Wuxi and Yancheng in Jiangsu Province, China, shared insights into their cities’ tourism potential. They also explored innovative strategies to strengthen tourism collaboration between Da Nang and its global partners.
In recent years, fostering international collaboration has been a key priority for Da Nang to broaden its market reach, establish flight routes, promote its destinations, and exchange expertise in managing tourism activities effectively.
To support tourism development, Da Nang has established cooperation agreements with 16 cities across countries including Cambodia, South Korea, the United States, China, Finland, Russia, Romania, Australia, Japan, and Thailand. These partnerships also extend to collaborations with airlines and global tourism enterprises.
Built on the foundation of bilateral cooperation and mutual benefit, these international partnerships have significantly boosted Da Nang’s global presence, elevating its status as a premier destination on the world tourism map. Such efforts have created opportunities for cultural exchange, international connections, and a greater influx of global travelers.
The city’s initiatives prioritize promoting tourism in key markets such as South Korea, Japan, China, India, Australia, and Southeast Asia. These efforts include organizing promotional campaigns, familiarization trips, press tours, participating in global tourism exhibitions, and executing digital marketing strategies to attract and engage international audiences.
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