
China’s green tourism revolution is making a significant impact in Chongqing’s Wushan and Fengjie counties, where a harmonious balance of cultural heritage preservation and ecological sustainability is transforming these areas into premier travel destinations. By prioritizing environmental conservation and leveraging the breathtaking landscapes and rich history of the Yangtze River region, local authorities are fostering sustainable tourism growth. This approach not only attracts eco-conscious travelers but also boosts local economies while preserving the natural beauty that makes Wushan and Fengjie unique. Through this strategy, these counties are setting an example for sustainable development along one of China’s most iconic rivers.
Reviving the Upper Yangtze: How Green Tourism is Transforming Wushan and Fengjie
A quiet revolution is underway along the peaceful flow of the Yangtze River in Chongqing Municipality, nestled in southwest China. Areas such as Wushan and Fengjie—key regions within the expansive Three Gorges Reservoir—are embracing a sustainable future through the careful blend of environmental conservation and cultural tourism. These formerly quiet towns are rapidly becoming beacons of green development and symbols of how local heritage can power regional progress.
A Scenic Revival
On June 11, 2025, tourists could be seen enjoying a tranquil boat ride through the Wushan section of the Yangtze River, marveling at the lush mountains and the deep, winding gorges. This picturesque journey offers more than just natural beauty—it showcases the successful integration of tourism and sustainability in this iconic region.
Wushan and Fengjie, among other locales in the reservoir area, have committed to preserving the ecological well-being of the upper Yangtze River. Their strategy? To protect the natural environment while showcasing it as the centerpiece of a thriving tourism industry. The result has been a dramatic rise in both visitor numbers and economic vitality.
Green Development: The Core Philosophy
The concept driving this transformation is green development. Unlike conventional growth strategies that often overlook environmental impact, green development places nature at the core of progress. In Wushan and Fengjie, this principle guides everything—from infrastructure and transportation to tourism planning and business practices.
Regional officials have launched proactive measures to safeguard the environmental health of the Yangtze River’s upper stretch. Water quality has improved, vegetation coverage has expanded, and the once-overlooked landscapes are now treasured assets. This environmental stewardship has laid a strong foundation for building a robust tourism economy.
Capitalizing on Unique Natural and Cultural Assets
Wushan and Fengjie boast an extraordinary natural landscape shaped by dramatic geographical formations. Towering cliffs, misty gorges, and the winding river itself create a breathtaking setting that draws tourists from across the globe. But the appeal doesn’t stop at scenery.
These towns are steeped in rich history and folklore. Baidi Town in Fengjie County, for example, stands as a living monument to China’s ancient past. With roots dating back thousands of years, the town once served as a military stronghold and a cradle of poetry during the Three Kingdoms period. Today, its ancient walls, traditional architecture, and cultural artifacts offer visitors a journey through time.
Drone footage taken on June 9 and June 11, 2025, revealed the breathtaking charm of Baidi Town and the expansive grandeur of Wuxia Gorge. These visuals not only highlight the photogenic qualities of the region but also represent the seamless marriage of old and new—where modern tourism tools promote timeless traditions.
Tourism as a Growth Engine
The tourism sector in these regions is more than a leisure industry; it’s a vital engine for local development. With the rise in eco-conscious travelers seeking authentic experiences, places like Wushan and Fengjie have become ideal destinations. The tourism boom has spurred investments in hospitality, transportation, and cultural preservation, creating a ripple effect throughout the local economy.
In Wushan County, a wave of new cafes and drink stalls has emerged to cater to the increasing influx of visitors. Staff members are busy preparing drinks, serving guests, and contributing to a flourishing service sector. These small businesses reflect the tangible benefits of a tourism-led growth strategy—jobs, income, and improved quality of life for residents.
Furthermore, cruise tourism is thriving. On June 10 and June 11, 2025, cruise ships glided gracefully along the Wushan section of the river and through the dramatic Wuxia Gorge. These cruises offer immersive experiences that combine sightseeing with storytelling, engaging passengers with the region’s legends, traditions, and natural wonders.
Cultural Heritage in the Spotlight
Beyond nature, the region’s cultural wealth plays a pivotal role in attracting visitors. Local festivals, folk performances, and historical reenactments are now key features of the tourist itinerary. By celebrating its heritage, the region has added depth and identity to its attractions.
Fengjie County has especially embraced its connection to the legendary poet Li Bai, who drew inspiration from the majestic landscapes of the Three Gorges for his poetry. Guided tours through Baidi Town often include recitations of his poetry, allowing tourists to connect emotionally and intellectually with the location. These cultural elements transform a scenic trip into a meaningful experience.
A Sustainable Future Ahead
The success of Wushan and Fengjie in aligning green principles with tourism development offers a valuable model for other regions. By prioritizing ecological preservation while nurturing cultural richness, these towns have proven that economic growth and environmental protection are not mutually exclusive.
Their achievements are not only measured in GDP or visitor numbers but in the quality of life improvements for residents, the pride in preserving heritage, and the rebalancing of human activity with natural systems.
China’s green tourism revolution in Chongqing’s Wushan and Fengjie is transforming these regions into sustainable travel destinations by blending cultural heritage with environmental preservation.
Conclusion
The story of Wushan and Fengjie is a testament to the power of sustainable tourism. In just a few years, these once-quiet areas have blossomed into dynamic cultural destinations, thanks to a vision rooted in green development and respect for history. As tourists continue to explore the Three Gorges region—whether by cruise, foot, or boat—they’re not just witnessing beauty; they’re participating in a larger journey of renewal, preservation, and community prosperity.
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