Driven by a rising demand for inclusive, faith-aligned experiences, Hong Kong, Singapore, Malaysia, Türkiye, UAE, Saudi Arabia, the UK, and Taiwan are now at the forefront of a global Halal tourism surge, fueling a remarkable twenty-five percent growth in Muslim travel in 2024 alone. According to the 2025 Mastercard-CrescentRating Global Muslim Travel Index, the number of international Muslim travelers reached one hundred seventy-six million in 2024 and is projected to surpass two hundred forty million by 2030, with spending expected to hit two hundred thirty billion dollars. These destinations are leading the way by enhancing Halal-certified offerings, smart travel tools, and inclusive infrastructure, making them key players in shaping the future of global Muslim tourism.

Muslim Travel Surges with 25% Growth in 2024 as Global Tourism Sector Embraces Halal-Centric Innovation and Inclusion

The global Muslim travel industry has reached an exciting milestone, with international arrivals surging by 25% year-on-year, according to the 2025 Mastercard-CrescentRating Global Muslim Travel Index (GMTI). In 2024, 176 million Muslim travelers took international trips, reflecting both the sector’s post-pandemic rebound and its increasing importance within the global tourism landscape. As per current projections, this number is expected to rise to 245 million by 2030, with spending in the sector anticipated to soar to US$230 billion.

Now in its 10th edition, the GMTI continues to serve as the benchmark for evaluating destinations on their readiness to cater to Muslim travelers. This year’s index doesn’t just highlight top destinations—it also unpacks five transformative trends that are actively shaping the future of Halal travel, ranging from technology to wellness and inclusivity.

Key Consumer Trends Redefining Muslim Travel in 2025

As travel returns to pre-pandemic vibrancy, the Muslim tourism segment is evolving rapidly, driven by new consumer behaviors and expectations. The GMTI 2025 has identified five dominant trends fueling this growth:

1. Smart Travel Tools and Digital Integration

Muslim travelers are increasingly relying on smartphone apps and digital platforms that help deliver smooth, Shariah-compliant experiences. These apps help locate nearby Halal restaurants, prayer rooms, mosques, and Qibla directions, while also offering curated itineraries aligned with Islamic values. From airport prayer facilities to real-time prayer notifications, technology is empowering Muslim travelers to explore the world without compromising on faith.

2. Female-Led Travel Momentum

Women are at the forefront of this sector’s growth. As more Muslim women gain financial independence and confidence in global travel, they are shaping demand for inclusive, female-friendly environments. Hotels and resorts are now investing in gender-segregated spas, modest swimwear facilities, and safe accommodation options, recognizing the growing number of solo female Muslim travelers and women-led travel groups.

3. Rise of Halal-Ready Infrastructure

Modern Muslim travelers expect more than just Halal food. The availability of alcohol-free environments, gender-specific amenities, and dedicated prayer spaces is becoming essential. This trend is prompting both traditional and luxury destinations to rethink their offerings. Hotels with Qibla indicators, Halal-certified kitchens, and Ramadan services are gaining preference. Even airports and theme parks are updating their infrastructure to be more Halal-compliant.

4. Growth in Solo and Experiential Travel

Young Muslim travelers, especially Millennials and Gen Z, are showing a strong interest in personalized, solo travel. These experiences often combine adventure, introspection, and cultural immersion—activities that align with Islamic values while allowing individual exploration. From trekking through the scenic landscapes of Türkiye to studying Arabic in Jordan or discovering the rich Islamic heritage sites across Spain, these independent adventures highlight a new wave in how younger Muslims are blending personal exploration with their spiritual and cultural identities.

5. Mindful, Values-Based Escapes

In an age of digital overload, many Muslims are seeking mindful travel experiences rooted in Islamic teachings. The concept of digital detox, spiritual retreats, and slow travel is gaining popularity. Destinations offering quiet, reflective environments, whether in the form of wellness resorts or nature retreats, are tapping into this growing desire for spiritually enriching getaways.

Top Muslim-Friendly Destinations in 2025: A Competitive Global Landscape

The GMTI 2025 rankings underscore how various countries are responding to these evolving traveler needs:

Top OIC Destinations

• Malaysia retained its long-standing position as the number one Muslim-friendly destination within the Organisation of Islamic Cooperation (OIC). With its robust Halal infrastructure, diverse culture, and seamless integration of Islamic values into public life, Malaysia remains a global leader in Muslim travel readiness.
• Türkiye, Saudi Arabia, and the United Arab Emirates all tied for the second spot in the rankings. These nations are leveraging their Islamic heritage and investing heavily in hospitality infrastructure to welcome Muslim travelers from all over the world.

Top Non-OIC Destinations

• Singapore once again led the non-OIC category, known for its well-established Halal food network and proactive efforts in catering to Muslim needs.
• The United Kingdom maintained its spot as a key European hub for Muslim tourists, offering culturally aware services, prayer spaces, and Halal cuisine across major cities.
• Hong Kong made a remarkable leap with the highest annual score increase, securing recognition as the “Most Promising Destination for Muslim-Friendly Travel” this year. The city now boasts 61 CrescentRating-accredited hotels and an impressive 153 Halal-certified restaurants, signaling its rising importance on the Muslim tourism map.

Other Notable Mentions

• Taiwan secured a place in the top five non-OIC destinations, showcasing over 230 Halal-certified establishments and expanding efforts to welcome Muslim travelers, especially from Southeast Asia.

Economic and Cultural Implications

The projected growth in Muslim travel isn’t just a tourism story—it’s also an economic one. As the sector moves toward US$230 billion in spending by 2030, the stakes are high for countries and companies alike. Airlines, hospitality chains, theme parks, and even fintech companies are recognizing the need to embed faith-based features into their offerings. The demand for Halal investment tours, Islamic heritage packages, and Muslim-friendly cruises is expanding rapidly.

Furthermore, this surge is helping bridge cultural understanding. Destinations once considered culturally distant are now actively engaging with Muslim travelers, investing in language training, staff sensitization, and inclusive marketing strategies.

Hong Kong, Singapore, Malaysia, Türkiye, UAE, Saudi Arabia, the UK, and Taiwan are driving a global Halal tourism boom, with Muslim travel growing by twenty-five percent in 2024 and projected to exceed two hundred forty million travelers by 2030. Their investments in Halal-friendly infrastructure and inclusive services are reshaping the future of faith-based tourism.

Conclusion: A Global Sector Poised for Continued Growth

The 2025 Mastercard-CrescentRating Global Muslim Travel Index paints a picture of a rapidly maturing, values-driven sector with vast growth potential. As the number of Muslim travelers and their travel spend continues to rise, so too does the demand for authentic, inclusive, and faith-aligned experiences. Countries that invest in Halal infrastructure, technology integration, and cultural sensitivity are likely to emerge as leaders in the next phase of global travel.

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