In a playful celebration of National Pancake Day, Holiday Inn Express, a flagship brand within IHG Hotels & Resorts, is taking its iconic breakfast beyond the dining room. Introducing the limited-edition Pancakesuits—a fun and functional streetwear collection designed with a hidden warming pocket for guests who are always on the move. This first-ever breakfast-inspired clothing line, created in partnership with streetwear designer Mr. Eatwell, merges comfort, fashion, and Holiday Inn Express’s beloved breakfast experience into a unique offering.

For years, Holiday Inn Express has been known for its Express Start Breakfast, which includes everything from fresh coffee to its signature pancakes. In fact, Holiday Inn Express serves an incredible 28 million pancakes every year across its 3,000 global locations. To celebrate this fan-favorite, the hotel chain decided to collaborate with Mr. Eatwell, known for blending food culture with fashion, to create the Pancakesuits. This limited-edition line will allow pancake lovers to carry the essence of their favorite breakfast staple, complete with a hidden warming pocket, designed to keep things cozy—whether that’s pancakes or just cold hands.

Justin Alexander, VP of Global Brand Management for Holiday Inn Express, Staybridge Suites & Candlewood Suites, emphasized how integral breakfast is to the guest experience: “Our breakfast has been a hallmark of Holiday Inn Express for decades. From the innovation of our one-touch pancake machine to the joy our guests feel when they start their day with a fresh, hot breakfast, pancakes have become a core part of our identity. Partnering with Mr. Eatwell to launch the Pancakesuits collection is our way of saying thank you to our guests for making our breakfast famous.”

As an extra treat for guests, every purchase of the Pancakesuits will come with 50,000 IHG One Rewards points, which can be redeemed for a one-night stay at most Holiday Inn Express hotels worldwide. This incentive, valued at roughly a free stay, offers travelers the chance to enjoy both fashion and travel rewards at the same time.

Matt Rebackoff, founder of Mr. Eatwell, shared his excitement about the collaboration: “At Mr. Eatwell, we’re all about combining the comfort of food with the comfort of fashion. Designing the Pancakesuits collection with Holiday Inn Express felt like a perfect collaboration—celebrating their famous pancakes in a way that brings joy to both breakfast lovers and fashion enthusiasts alike.”

The Pancakesuits come in two styles—hoodies and crewnecks, both made from plush, cozy fabric that mimics the warmth and comfort of a stack of pancakes. With size inclusivity in mind, the collection offers a wide range of options to fit both adults and kids. The adult sets are available for $99, while kids’ sizes are priced at $50. On National Pancake Day (Sept. 26), shoppers can enjoy 50% off their purchase by using the promo code PANCAKEMYDAY on MrEatwell.com.

Why Pancakesuits Are the Ultimate Travel Companion

Holiday Inn Express has long been synonymous with convenience and simplicity, offering essentials that make travel easier. The Pancakesuits take this ethos one step further, offering travelers the opportunity to bring a part of their hotel experience home with them—literally. With the clever hidden warming pocket, designed to keep pancakes warm or simply provide extra comfort on chilly days, the Pancakesuits seamlessly blend function with fun. This unique clothing line will not only remind travelers of the delicious breakfasts they enjoyed during their stay, but also serve as a conversation starter wherever they go.

The launch of this playful campaign aligns perfectly with Holiday Inn Express’s brand, which is all about helping guests feel more than ready to take on the day. Whether guests are jetting off for business, on a family vacation, or just enjoying a weekend getaway, they can now carry the spirit of their favorite hotel breakfast wherever they go.

The Future of Fashion and Hospitality

The Holiday Inn Express x Mr. Eatwell Pancakesuits collection represents more than just a quirky piece of apparel. It marks a shift in how hospitality brands are engaging with their audiences in creative, unexpected ways. By venturing into streetwear, Holiday Inn Express is not only celebrating its guests but also adding a layer of enjoyment to their travel experiences. The brand is offering guests a tangible, wearable memory from their stay—an innovative way to connect with customers even after checkout.

In addition to offering limited-edition merchandise, Holiday Inn Express is keeping breakfast at the center of the guest experience. The brand has always been known for its Express Start Breakfast, a free offering that provides everything from fresh fruit to hearty options like pancakes, eggs, and sausage. It’s this attention to detail, paired with a fun and modern twist like the Pancakesuits, that has helped Holiday Inn Express become one of the fastest-growing brands within the IHG portfolio.

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