Hilton, a global leader in hospitality, announced an exciting new collaboration with Wine Country Hospitality Partners LLC—a visionary partnership between Mark Harmon, Robert Radovan, and Tim Sparapani. The agreement will bring the Waldorf Astoria brand to the Texas Hill Country with the upcoming Waldorf Astoria Texas Hill Country and Waldorf Astoria Residences Texas Hill Country, marking the brand’s debut in the Lone Star State. Slated to open in 2027, this luxurious resort will offer Waldorf Astoria’s signature elegance and service to the emerging Fredericksburg area, located just under two hours from Austin and San Antonio.

“Waldorf Astoria Texas Hill Country’s signing marks a monumental milestone for Hilton and is integral to both our growth in the state, which represents Hilton’s largest hotel portfolio in the U.S., and Hilton luxury brands portfolio expansion across the Americas,” said Amy King, vice president, luxury & mixed-use development, Hilton. “Conrad Hilton’s legacy in the hotel business began in Texas more than 105 years ago, and working alongside incredible owners, we’re proud to deliver on Conrad’s vision as we introduce our distinguished luxury hotel and residential portfolio in the destination.”

Managed by Hilton, the expansive resort will feature 60 hotel guest rooms and suites, along with 37 branded multi-bedroom resort villas—adding 74 additional keys through a hotel rental program—and 50 branded private residences. Guests can enjoy five diverse dining options, an 11,000-square-foot spa and fitness center, two resort-style pools, and more.

Just under a mile from downtown Fredericksburg, Waldorf Astoria Texas Hill Country will offer a prime location for those seeking to explore the scenic beauty of Texas Hill Country—the state’s top wine-tasting region, the second-most visited wine country in the U.S., and home to over 100 wineries. Surrounded by vineyards, rolling hills, blooming wildflowers, and farms, Fredericksburg provides a picture-perfect setting for visitors just 75 miles west of Austin and 65 miles northwest of San Antonio.

In collaboration with Studio CABAN, FAB Studio, TIPLER Group, Studio Outside, and Paul Duesing Partners, the resort’s design will reflect the natural beauty of the region, blending Texan-inspired elements with sweeping views of the Hill Country. Accommodations will include multi-room resort villas with private plunge pools, outdoor courtyards, and specialty programming, perfect for those seeking an idyllic retreat.

The luxury experience will also extend to 87 Waldorf Astoria Residences, designed with the same vision as the resort and inspired by the surrounding landscape. These residences will include single-story estates, villas, and cottage-style Sunday homes, offering three to five bedrooms with custom options. Positioned on the edge of the 106-acre property, 50 of the residences will offer serene waterside views of Baron’s Creek and rolling hills, just minutes from Fredericksburg’s historic city center. Owners will enjoy access to resort amenities, including wellness and culinary offerings, along with the signature services of the Waldorf Astoria brand. As the first-ever Waldorf Astoria Residences in Texas, these homes will deliver a one-of-a-kind living experience in Fredericksburg. Limited reservations for the Founder’s Collection homes are now available, offering exclusive benefits like Hilton Honors Diamond status and bespoke travel privileges.

“Throughout my career, I’ve always looked to create destinations with a true sense of place that invite in new and tenured patrons to experience it through a new lens,” said Mark Harmon, developer, Waldorf Astoria Texas Hill Country. “With Waldorf Astoria Texas Hill Country, we’re drawing upon the unique architecture and history of Fredericksburg to create a new experience that opens this budding wine destination to travelers and future residents—drawing a spotlight to the area as a whole and all that makes it unique.”

“Waldorf Astoria Texas Hill Country marks a significant shift for hospitality in Texas, bringing the renowned service and luxury experience of the brand to a destination with unmatched potential,” said Robert Radovan, developer, Waldorf Astoria Texas Hill Country. “Waldorf Astoria Residences Texas Hill Country open a rare opportunity to call this destination home, with the robust amenities and service that come with branded living. Each of these homes will be a modern rendition of what exists here today, creating a space that feels familiar, celebrates the land and ushers in a new escape to explore and reconnect with one another.”

“We are excited and committed to bringing an unparalleled luxury retreat to Texas, building on Fredericksburg’s reputation as a destination to reset in the Hill Country,” said Tim Sparapani, partner and co-developer, Waldorf Astoria Texas Hill Country. “By collaborating with the exceptional team at Hilton and Waldorf Astoria, we’re creating something truly unique—an extraordinary space for celebrations, gatherings and rejuvenating getaways in one of the most breathtaking landscapes in the state.”

For culinary enthusiasts, Waldorf Astoria Texas Hill Country will feature five distinct dining options, including an all-day restaurant, a specialty restaurant, a bar and lounge, a pool bar, and a grab-and-go juice bar. Wellness-focused guests can take advantage of over 11,000 square feet of spa and fitness facilities, including treatment rooms and sports courts. The resort will also offer two pools and a Kids Club for younger guests. Additionally, the resort is perfect for corporate retreats, meetings, and celebrations, with 6,000 square feet of indoor event space, including a 4,000-square-foot event barn.

Upon opening, Waldorf Astoria Texas Hill Country will join Hilton Honors, the award-winning loyalty program for Hilton’s 24 world-class brands.

The new Texas property will be a valuable addition to Waldorf Astoria’s growing portfolio of over 30 properties globally, with more than 30 additional locations in development. Upcoming openings include Waldorf Astoria New York, Waldorf Astoria Costa Rica Punta Cacique, Waldorf Astoria Osaka, and Waldorf Astoria London Admiralty Arch. Hilton’s luxury brand residential portfolio will also expand with these new residences, which will join more than 30 properties in the trading or pipeline stage. Hilton currently operates nearly 600 hotels in Texas, with almost 240 more in various stages of development.

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