Greece’s Ministry of Tourism has unveiled an expanded version of its successful “Tourism for All” program for 2025, aiming to promote sustainable tourism, support local economies, and extend the travel season.

Deputy Tourism Minister Elena Rapti emphasized the government’s commitment to diversifying Greece’s tourism offerings, making travel accessible to a broader audience while showcasing lesser-known destinations across the country.

Tourism Success in 2024 Sets the Stage for 2025 Growth

According to official data from the Ministry of Tourism, Greece achieved record-breaking tourism milestones in 2024, with international arrivals increasing by 9.2% to 33.8 million visitors and revenues reaching €20.9 billion by October—a 5.5% increase compared to 2023. Greece’s tourism satisfaction rating also soared to 87% on the Global Review Index (GRI), outperforming destinations like Cyprus, Spain, and Turkey.

Prebookings for 2025 are already up 15%, reflecting strong global interest from key markets, including Germany, the UK, and France. These achievements align with Greece’s strategy to position itself as a top global destination for sustainable and diverse travel experiences.

“Tourism for All” Expansion Highlights

The enhanced “Tourism for All” initiative focuses on off-season travel, targeting under-visited areas and mountain regions. Key measures include:

• Increased subsidies: Financial support of €300–€400 for general and vulnerable groups, and up to €600 for individuals with disabilities, encouraging winter and low-season travel.
• Promotion of less-traveled destinations: Boosting local economies by highlighting Greece’s mountain villages, cultural landmarks, and winter resorts.
• Extended travel season: Encouraging year-round exploration to reduce pressure on summer hotspots and distribute tourism more evenly across the country.

These initiatives are supported by partnerships with local governments and stakeholders, ensuring small businesses and communities benefit from increased tourism flows.

Investing in Tourism Education and Specialized Experiences

The Ministry of Tourism has prioritized education to prepare a skilled workforce for the growing sector. Tourism-related technical schools have been upgraded, offering certifications and hands-on training in operational hotels. With 80% of graduates securing jobs within six months, the program addresses workforce demands while maintaining high-quality travel experiences.

Specialized tourism sectors, such as wellness, adventure, and gastronomy, are receiving significant investment. The government has allocated €99.2 million from recovery funds to enhance diving infrastructure, mountain tourism, agrotourism, and culinary experiences, positioning Greece as a leader in cultural and experiential travel.

Regulating Short-Stay Rentals for Quality and Safety

New legislation aims to regulate short-term rentals to address overcrowding and maintain safety standards. Property owners are required to meet guidelines for lighting, ventilation, and insurance, with inspections ensuring compliance. These measures align with Greece’s goal of maintaining its reputation for world-class hospitality.

Year-Round Travel Gains Momentum

Data from the Hellenic Statistical Authority indicates a 20% rise in arrivals between January and May 2024, with growing interest in winter travel to destinations like Athens, Thessaloniki, and mountain villages. This shift reflects Greece’s success in distributing tourism beyond its peak summer season.

Greece’s “Tourism for All” program embodies the nation’s commitment to sustainable tourism, equitable access, and unforgettable travel experiences, ensuring its global appeal continues to grow.

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