Goa Tourism made a significant impression at the World Travel Market (WTM) London 2024, where the state showcased its unique tourism offerings, commitment to sustainable travel, and diverse visitor experiences. The Goa Tourism Pavilion was officially inaugurated by His Excellency Mr. Vikram K. Doraiswami, the High Commissioner of India to the United Kingdom. The inauguration was attended by notable dignitaries, including Ms. Pravati Parida, Deputy Chief Minister of Odisha, and Ms. Mugdha Sinha, Director General of the Ministry of Tourism. The pavilion was led by Mr. Rohan Khaunte, the Hon’ble Tourism Minister of Goa, who emphasized the state’s vision for responsible tourism.

The Goa Tourism Pavilion served as a vibrant hub, attracting attention from numerous visitors and industry professionals. This year’s participation provided an excellent platform for Goa Tourism to connect with global tourism professionals, promote the state as a year-round travel destination, and highlight regenerative tourism initiatives under the theme “Goa Beyond Beaches.”

Engaging with Global Tourism Professionals

Mr. Rohan Khaunte, along with a delegation of senior officials and industry stakeholders, presented Goa’s vision for promoting eco-friendly travel and enhancing visitor experiences. The pavilion effectively captured Goa’s rich tapestry of attractions, featuring highlights such as:

• The 12th-century Mahadeva Temple at Tambdi Surla
• The Basilica of Bom Jesus
• The Shantadurga Kunkallikarin Temple
• The Church of Our Lady of the Immaculate Conception
• The historic Chapora Fort

Additionally, the natural beauty of Goa was showcased through the Dr. Salim Ali Bird Sanctuary, renowned beaches, and vibrant festivals such as Carnival, Shigmo, and Chikhal Kalo. Visitors were also introduced to wellness retreats and adventure activities that Goa offers.

To enhance the cultural experience, live performances celebrating Goa’s unique music and dance traditions took place daily during the exhibition. These performances provided an authentic glimpse into the vibrant culture of the state, further engaging attendees.

Commitment to Sustainable Tourism

Goa Tourism highlighted its commitment to sustainability through various eco-friendly initiatives aimed at preserving natural resources and engaging local communities. These efforts align with global trends favoring responsible travel, resonating strongly with attendees from the UK and beyond.

The WTM platform enabled Goa Tourism to engage with international travel agents, tour operators, and media representatives, fostering collaborations aimed at driving foreign tourist arrivals to the state. The delegation held discussions focused on potential partnerships, customized itineraries, and new opportunities to showcase Goa’s offbeat destinations.

Conclusion

Goa’s participation at WTM London 2024 reflects the state’s dedication to enhancing its global tourism presence and establishing a sustainable tourism model that respects its natural heritage and cultural identity. Through these initiatives, Goa aims to attract discerning travelers who appreciate both the lively and serene aspects of this coastal paradise.

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