Goa Tourism is gearing up for a standout appearance at the 2025 ITB Berlin, the premier global travel exhibition scheduled for March 4-6 at the Messe Berlin ExpoCenter City in Germany. Emphasizing regenerative tourism, cultural heritage, adventure, and wellness, Goa is poised to showcase its varied attractions that extend well beyond its renowned beaches.

At ITB Berlin 2025, the Goa Tourism Pavilion will provide an engaging experience that reflects Goan heritage and architectural beauty. The pavilion, emphasizing sustainability and regenerative travel initiatives, will demonstrate Goa’s dedication to fostering responsible tourism practices.

“As we showcase Goa at ITB Berlin 2025, our focus remains on regenerative tourism, sustainability, and preserving Goa’s cultural identity,” said Shri Rohan A. Khaunte, Hon’ble Minister for Tourism, Government of Goa. “Goa is more than just a beach destination; it is a land of rich heritage, spiritual sanctuaries, and immersive experiences that offer a deeper connection with nature and local communities. Through our participation at ITB Berlin, we aim to forge meaningful partnerships and position Goa as a leading global tourism destination that prioritizes responsible and conscious travel.”

“Our participation at ITB Berlin aligns with Goa’s vision to promote a tourism that is sustainable, community-driven, and economically beneficial,” said Shri Kedar Naik, Director of Tourism, Government of Goa. “By engaging with global stakeholders, we seek to bring in innovative tourism solutions, enhance our visitor experience, and ensure that tourism growth contributes positively to the environment and the people of Goa. We are actively promoting Goa beyond beaches, hinterland tourism, yoga and wellness tourism and much more.”

Attendees at the booth will have the opportunity to delve into Goa’s dynamic cultural legacy, its verdant rural areas, spiritual tourism, adventurous pursuits, and sustainable travel options. To vividly showcase Goa’s spirit, the pavilion will host live performances by skilled Goan artists, who will present traditional music and dance.

Furthermore, Goa boasts a range of spiritual havens that depict its cultural and traditional amalgamation. Visitors can visit ancient temples such as the Shri Mangueshi Temple and Shri Shantadurga Temple, integral to the Ekaadasha Teertha Circuit. The state is celebrated for its spectacular churches like the Basilica of Bom Jesus, a UNESCO World Heritage Site that stores the relics of St. Francis Xavier, and the vast Se Cathedral, one of Asia’s biggest churches. Goa’s religious mosaic is complemented by mosques including the 16th-century Safa Masjid in Ponda and the tranquil Jama Masjid in Sanguem, offering a confluence of spirituality, history, and architectural splendor.

At ITB Berlin, one of the leading global tourism expos, Goa Tourism will showcase its offerings, connecting with global tour operators, travel agencies, industry insiders, and prospective investors. The Goa delegation will partake in B2B engagements, network, and discuss potential alliances to enhance Goa’s presence on the international stage.

The showcase at ITB Berlin is designed to draw visitors from Germany and across Europe to discover Goa’s allure. It will also gather insights on the latest travel trends, consumer preferences, and upcoming opportunities, aiding Goa Tourism in refining its promotional tactics. Goa Tourism extends an invitation to travel experts, media, and investors to explore its booth at Hall 5.2b, Stand 225, where they can immerse themselves in the diverse aspects of Goa’s tourism offerings, from its cultural depth and adventure activities to wellness retreats, solidifying its status as a mesmerizing travel destination globally.

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