The highly anticipated 3rd World Islamic Tourism & Trade Awards (WITA) is officially accepting nominations for 2025. Organized by the Malaysian Association of Tour and Travel Agents (MATA), this event aims to spotlight and honor excellence within the Islamic tourism and trade sectors on a global scale. Set against the backdrop of Malaysia’s vibrant and diverse culture, this prestigious awards ceremony is a cornerstone for celebrating innovation, sustainability, and collaboration in the global Islamic economy.

A Landmark Occasion

The awards ceremony will take place on Monday, 25th August 2025, at the luxurious Sunway Resort Hotel, located in Bandar Sunway, Selangor, Malaysia. This landmark event coincides with two major international events—the World Islamic Tourism & Trade Expo (WITEX) and the World Cultural & Art Festival (WCAF). Together, these events will create a hub of activity for leaders, innovators, and stakeholders in tourism, trade, and cultural industries.

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Objectives of the Awards

The World Islamic Tourism & Trade Awards aim to:

Honor outstanding achievements and contributions in Islamic tourism and trade.
Foster innovation, sustainability, and excellence within the Islamic economy.
Highlight the significance of Islamic tourism and trade as drivers of economic growth and cross-cultural understanding.

These objectives align with Malaysia’s larger vision to position itself as a global hub for halal tourism and trade, showcasing the country’s commitment to promoting economic and cultural prosperity.

Chairperson’s Vision

Dr. Izyan Diana, Chairperson of WITA, shared her enthusiasm for this year’s event: “The World Islamic Tourism & Trade Awards have become a benchmark of excellence, inspiring individuals and organizations to push the boundaries of innovation and service. This event is not only a celebration of achievements but also a platform to promote collaboration and shared growth.”

Her remarks highlight the broader impact of WITA as a catalyst for progress in the Islamic tourism and trade industries. By fostering a sense of community and shared purpose, the awards encourage industry players to innovate and contribute to global economic and cultural advancements.

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Nominations and Eligibility

Nominations for the 3rd WITA are open to individuals, organizations, and initiatives that have demonstrated exceptional performance and commitment in advancing Islamic tourism and trade. Industry leaders, innovators, and stakeholders are encouraged to participate and showcase their contributions to this vibrant sector.

Nominees will be evaluated on criteria such as:

Innovation: Introduction of new ideas, services, or practices that enhance the Islamic tourism and trade experience.
Sustainability: Commitment to environmentally friendly and culturally sensitive practices.
Impact: Measurable contributions to economic growth and cross-cultural understanding.

Winners will not only gain global recognition but also play a pivotal role in shaping the future of Islamic tourism and trade.

The Event’s Broader Context

The WITA awards are part of a larger effort by Malaysia to solidify its position as a leader in the global halal economy. With events like WITEX and WCAF running alongside the awards, the occasion promises a unique convergence of culture, commerce, and creativity.

World Islamic Tourism & Trade Expo (WITEX): This expo brings together global stakeholders to explore opportunities in Islamic tourism and trade. From halal travel services to Islamic finance, WITEX provides a platform for collaboration and growth.

World Cultural & Art Festival (WCAF): Celebrating the rich diversity of Islamic art and culture, WCAF offers attendees a chance to experience traditional performances, culinary delights, and artisan crafts from across the Islamic world.

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Malaysia: A Global Hub for Islamic Tourism

Malaysia’s role as a host for the 3rd WITA underscores its prominence in the Islamic tourism and trade sectors. The country has consistently ranked among the top destinations for Muslim travelers, thanks to its halal-friendly infrastructure, cultural richness, and strategic initiatives to attract global audiences.

With events like WITA, WITEX, and WCAF, Malaysia continues to strengthen its reputation as a center for innovation and excellence in the halal economy. These initiatives not only boost the country’s tourism industry but also contribute to its broader economic goals.

Key Highlights of the Awards

Recognition of Excellence: The awards will honor trailblazers who have set new benchmarks in Islamic tourism and trade.
Global Networking: Attendees will have the opportunity to connect with industry leaders, fostering collaboration and partnerships.
Cultural Showcase: The event will celebrate the rich heritage of Islamic art, music, and cuisine, adding a vibrant cultural dimension.
Economic Impact: By highlighting the importance of Islamic tourism and trade, the awards aim to drive investment and innovation in these sectors.

Why Participate?

Being part of the 3rd WITA offers numerous benefits, including:

Global Recognition: Winners gain international visibility and credibility.
Networking Opportunities: Meet and collaborate with key players in the industry.
Industry Insights: Learn about the latest trends and innovations in Islamic tourism and trade.
Economic Growth: Contribute to the development of a thriving global halal economy.

How to Submit Nominations

Nominations can be submitted via the official website of the Malaysian Association of Tour and Travel Agents (MATA). Detailed guidelines and submission criteria are available online, ensuring a smooth application process for all participants.

Final Thoughts

The 3rd World Islamic Tourism & Trade Awards 2025 promises to be a landmark event, celebrating excellence and fostering innovation in Islamic tourism and trade. As Malaysia takes center stage, the awards highlight the country’s commitment to cultural and economic leadership in the global halal economy.

Industry leaders and innovators are encouraged to submit their nominations and be part of this historic occasion, shaping the future of Islamic tourism and trade for generations to come.