Radisson Hotel Group wrapped up 2024 on a record-breaking note, adding close to 40,000 keys to its extensive global portfolio. This remarkable expansion cements the company’s influence in the hospitality sector, reinforcing its leadership in both upper-upscale and resort segments worldwide. Radisson Blu continued its reign as Europe’s top upper-upscale brand for the 13th consecutive year, while the Group further solidified its dominance in the upscale resort category across EMEA.

Radisson Collection’s Strategic Growth in Iconic Destinations

Since its launch in 2018, the Radisson Collection brand has witnessed consistent growth, reaching close to 70 properties globally by 2024. Key milestones included the introduction of its first hotels in Paris and Madrid, the signing of its third Radisson Collection property in Riyadh, and grand openings in Rome, Italy, and Srinagar, India.

Paris saw the debut of its Radisson Collection hotel in a historic Haussmannian building, a short walk from the Louvre Museum and the lively Le Marais district. Meanwhile, in Madrid, the brand made a significant mark with a new property inside the landmark Generali building on Alcala Street, an address synonymous with prestige in the Canalejas area.

Art and Lifestyle-Driven Hospitality Expansion

In collaboration with PPHE Hotel Group, Radisson Hotel Group introduced art’otel London Hoxton in May 2024. Located in one of London’s trendiest districts, this hotel merges cutting-edge design with immersive artwork by Signature Artist D*Face. The art’otel concept will soon expand to Italy, with a Rome property set to open in early 2025, marking the brand’s highly anticipated debut in the country.

Radisson Blu Strengthens Its Global Leadership

Radisson Blu maintained robust momentum in 2024, welcoming over 20 new hotels across EMEA and APAC. Among the landmark additions was a property in Casablanca, Morocco, situated in the city’s flourishing financial hub. Additionally, the Group expanded its West African presence with its first hotel in Conakry, Guinea, enhancing its footprint in this dynamic region.

Radisson RED Reaches New Heights Across Continents

Radisson RED significantly broadened its global presence in 2024, entering new markets such as Danang (Vietnam), Berlin (Germany), Auckland (New Zealand), Vientiane (Laos), and Abuja (Nigeria). A standout development was the debut of Radisson RED in Ireland with the opening of a property in Galway’s emerging Crown Square district. Meanwhile, in Thailand, Radisson RED Phuket Patong Beach made waves with its prime location just 200 meters from the iconic Patong Beach, featuring its own in-house RED radio station for a unique guest experience.

Radisson Individuals Accelerates Growth Across APAC and EMEA

Since its introduction in 2020, Radisson Individuals has become one of the fastest-growing brands in APAC, adding nearly 15 new properties in 2024 alone. The brand expanded its presence in India with openings in Udaipur and Saket in South Delhi. Meanwhile, in EMEA, Radisson Individuals continued its strategic expansion in destinations such as Oman, Sardinia, Turkey, France, and the UK, where its Bolton property is uniquely connected to the home of Bolton Wanderers Football Club in North West England.

Prizeotel Evolves into Prize by Radisson

In a strategic shift to enhance its midscale lifestyle offering, Radisson Hotel Group rebranded prizeotel to Prize by Radisson. Newly announced properties under the refreshed brand identity include hotels in Gdansk (Poland) and Berlin (Germany), signaling an ambitious growth trajectory. With over 150 properties currently operating or in development, Prize by Radisson is set for exponential expansion in the coming years.

New Openings in Spectacular Destinations

Radisson Hotel Group continued to enhance its luxury resort portfolio, unveiling a stunning new beachfront retreat along Mauritius’ picturesque east coast. This latest addition offers a prime location along one of the island’s most pristine shores, catering to travelers seeking an unparalleled tropical escape.

Looking Ahead: Expansion and Innovation in 2025

As Radisson Hotel Group looks toward 2025, the company remains committed to strengthening its global footprint through strategic growth and innovation. By tailoring its diverse brand portfolio to emerging markets and guest expectations, the Group aims to unlock new opportunities for stakeholders while setting new benchmarks in the hospitality industry.

The post France, Spain, Saudi Arabia, Italy, India, Germany, UK, Mauritius and More Radisson Hotel Group Expands Global Footprint with Massive Growth in 2024: New Update You Need To Know appeared first on Travel And Tour World.