This Holi, FlowerAura is redefining the celebration of colours with its ‘Aura-Ganic Holi’ initiative, an eco-conscious movement that spreads joy while giving back to local communities and safeguarding nature.

The collection showcases a thoughtfully curated selection of natural Gulaal made from temple flowers, festive cakes, vibrant hampers, and more, inviting everyone to celebrate responsibly with colours as pure as the relationships they symbolize.

Each Gulaal is crafted from flowers collected from temples, ensuring these sacred blooms are repurposed instead of being discarded. This initiative directly benefits Self Help Groups made up of local artisans, who transform devotion into a sustainable livelihood through their meticulous craftsmanship.

“At its core, Holi is about spreading joy, and what better way to do that than by ensuring our celebrations contribute positively to society?” said Shrey Sehgal, Co-founder of FlowerAura. “By repurposing temple flowers into natural colours, we are not only making Holi safer for people and the environment but also creating livelihood opportunities for artisans who put their hearts into making these hues come alive.”

The collection goes beyond just colours, featuring specially crafted Holi-themed cakes, carefully curated hampers, and unique gifts—each designed to elevate the celebrations. From indulging in a festive cake bursting with seasonal flavours to gifting a hamper filled with handpicked Holi essentials, FlowerAura ensures every moment is both meaningful and unforgettable.

FlowerAura invites everyone to celebrate Holi in a way that is gentle on the planet and supportive of local communities. This year, let every splash of colour not only brighten faces but also uplift lives—because true celebration lies in spreading joy, responsibly.

The post FlowerAura’s ‘Aura-Ganic Holi’ Initiative is a Sustainable Celebration of Colours, Community, and Nature appeared first on Travel And Tour World.