FITUR Leads the Global Tourism Industry by Showcasing Cutting-Edge Innovations, Fostering Business Partnerships, and Promoting Sustainable Growth: What You Need To Know

FITUR is the leading platform for inbound and outbound international tourism markets, offering a global hub for professionals to foster business growth, showcase innovations, and explore industry trends.

What is FITUR?

Recognized as a key event in the tourism sector, FITUR serves as the first major trade fair of the year for global professionals. It unites industry leaders to showcase brands, launch products, and establish connections. The five-day event brings together decision-makers, industry experts, and visitors keen to explore diverse destinations, driving partnerships and sustainable growth.

Specialization and Innovation

FITUR focuses on specialization and innovation to reflect evolving trends in tourism. Ten key areas include Fitur TechY, Fitur LGBT+, Fitur Talent, and Fitur Screen, emphasizing inclusivity, technology, and sustainability. Topics like Big Data, Artificial Intelligence, and smart destinations take center stage, alongside initiatives from the FiturNext Observatory, which promote positive impacts on communities and destinations.

Why Exhibit at FITUR?

Exhibiting at FITUR provides an unparalleled opportunity to connect with a specialized audience, showcase innovations, and explore the latest trends in the tourism industry.

Key Benefits of Exhibiting

Networking: Engage with tourism professionals and industry leaders.
Expand Your Market: Unlock new opportunities for growth and internationalization.
Knowledge Exchange: Introduce your products while discovering the latest sector trends.
Boost Your Brand: Strengthen visibility and leverage FITUR’s media impact.

Highlights from the Previous Edition

+9K Exhibitors
153K Trade Participants
97K General Public Visitors

Visitor Profile
Tour operators, travel agencies, tourism professionals, and public sector representatives.

Exhibitor Profile
Public and private sector organizations, tourism managers, and executives from various tourism companies.

How to Participate

Download Documents: Understand the process.
Submit Form: Receive personalized assistance.
Manage Participation: Use the Expo Zone for booking and services.

Professional Passes

1-Day Pass: Valid any day from January 22–26, 2025.
- Online Price: €22
- On-Site Price: €29
Permanent Pass: Valid January 22–24, 2025.
- Online Price: €43
- On-Site Price: €52

General Public Tickets

Weekend Ticket: Valid January 25 or 26, 2025.
- Online Price: €12
- On-Site Price: €16

Free Entry:

Children under 8 (accompanied by an adult)
Individuals with disabilities (33% or more)

Experience FITUR 2025

Join the global tourism community in Madrid and shape the future of travel and tourism at FITUR 2025, the ultimate event for professionals and enthusiasts.

FITUR 2025 Programme of Activities:

22 January

10:45

Presentation: Fitur Sports

11:00

Trends in Sports Tourism and Active Leisure Consumers
Research and Database for Language Tourism
Artgonuts: A New Way to Explore and Connect with Cities

11:30

Teatrillo: “Para picar hay que escanear”

11:45

Cycle Tourism as a Driver of Socioeconomic Development

11:55

Presentation: The Fourth Spanish Week in Logroño

12:00

Official Opening Ceremony
Welcome to Fitur Cruises
Regenerative and Circular Tourism Intelligence System (SIT-RC)
Keynote: “The AI Destination, the Destination of AI”
How Next Generation Funds Have Boosted SME Digitalization

12:10

Keynote: “Shaping the Metropolis of the Future”
Economic Impact of International Students in Spain
Collaborative Innovation and Sustainability in ITHTechyRoom 2.0

12:15

Presentation: “15 Years in 15 Minutes – A Journey to the Destination of the Future”
Keynote: Crossroads Ports

12:30

Empowering Local Tourism Businesses to Transform Destinations
The Journey of Sinbad
Money Lamp: Macro and Micro Trends in Tourism
Canarias Tech
Design Thinking 360º: Sustainability, AI, and Technology
Official Opening of FITUR Screen 2025 and Ambassador Awards

12:35

FiturNext 2025 Report

12:40

Case Studies in Language Tourism

12:45

BALUMA Cruises: Discover Premium Experiences

13:00

Multilateral Institutions Supporting Tourism
Money Lamp: Investment Funds
Innovation in Sports Tourism Destinations
Creating Dreams for Clients: The Tech and Sustainability Challenge
Replicable Initiatives Awards: FiturNext 2025

13:15

Resilience and Competitiveness of Mature Tourism Destinations

13:20

Debate: “Security and Trust in the Digital Era”
Debate: “The Magical Hotel Driving Destination Growth with Technology”
Costa Cruises: The Most Complete Vacation Option

13:30

Presentation: SetJetters
Beditas Hospitality: Simplifying Management, Elevating Experience
Money Lamp: European Funds

13:40

The Strategic Importance of Spanish Globally

14:00

Public Policy and International Collaboration in Tourism
Cashless Technology in Hotels: Simplifying Access and Payments

14:15

Roundtable: Canary Islands and “The Tajogaite Volcano”

15:00

Key Success Factors for Maximizing Profitability
Marketing Strategies in Sports Tourism

15:15

Guest Reception

15:30

Institutional Opening
The Role of Tourism in Active Running Cities

15:45

Roundtable: Zero Waste Destinations
Panel I: The Tourism Everyone Wants
Challenges of Sustainability in Nature-Based Sports Tourism

16:00

Debate: Smart Mobility and the Destinations of the Future
Vision 360: The Idea Lamp
Internationalizing the DTI Model
The Paradox of Modern Tourism: AI and Humanization
Presentation: Piñero Group

16:30

Welcome and Introduction to the Day
Africa Outlook
LGBTQ+ Tourism in Cullera

16:45

Dialogue: Sustainable Gastronomic Routes in Extremadura
Presentation: eBook 2025 – Digital Twins in Tourism

17:00

Awards Ceremony: Sergestur
Forum Conclusions: Law and Tourism ICAM
Hibridization in Active Tourism Services
Presentation of Adhered Destinations to the REDD

17:15

Roundtable: Lloret de Mar Film Office
Acknowledgment of Attendees and Awardees

17:30

Business Opportunities for Spanish Tourism Companies in Mexico

17:45

Vision 2025

18:00

Women Leading Tourism Recognitions

18:15

Institutional Closing

18:30

Cocktail Networking

FITUR 2025 Programme of Activities:

23 January

10:30

Specialization in the Hospitality Sector
Presentation of DTI Distinctions
Roundtable: Diputación de Barcelona and CETT

10:45

Official Opening of FITUR Sports

11:00

The Money Lamp: Revenue Management and Income Optimization
360° Digitalization for Territorial Cohesion
THTES 2025
Impact of Sports Events on Communities
REDD: Spanish Network of Diversity Destinations
Roundtable: Vigo Film Office
Trends in Cruising for 2025
Day Opening Remarks
Pioneering Blue Tourism Destinations

11:10

Debate: Sustainable and Digital Destinations

11:15

Inaugural Dialogue: The Caravan of Leisure
Debate: Unique Experiences for Premium Clients

11:30

Roundtable: Andalucía Film Commission
Emotional Technology in Tourism
Intelligent Destination Platform
The People’s Lamp: Searching for Exceptional Experiences
Roundtable: Public Policies for Food Surplus Management
Presentation: Miami

11:35

Regent Seven Seas Cruises: Ultra-Luxury Travel

11:40

Opportunities in Hospitality and Tourism

11:45

Official Sports Competitions Candidate Presentations
Energy Management: Wisdom and Balance

12:00

Roundtable: Michoacán, Mexico
AI-Powered Totems for Enhanced User Experience
Melilla Video Presentation
Experience Lamp: Personalization and Luxury in the Digital Era

12:10

Emerald Spanic: The Essence of Luxury Cruises

12:15

Cultural and Natural Heritage for Sustainable Food Practices
Presentation: “A Hotel for Every Dream”
Challenges for Destinations and Businesses in the Digital Era
Debate: Secrets of Water Management in Tourism

12:20

New Age Talent

12:30

Case Studies on Smart Destination Platforms
Digital Strategies for Tourism: Routes Like Never Before
Viajes El Corte Inglés and Diputación de Almería
The Team Lamp: Shining a Light on Future Teams

12:45

Debate: Elevating Hotel Experiences to New Levels
Roundtable: Valladolid Film Commission
Communication Lamp: Digital Advertising Formats for Hotels

13:00

Shaping the Future of Hospitality: The Next GM Spain 2025
Social Media as a Marketing Tool for Sports Tourism
Storytelling and Gamification
Hosteltur Personality Award 2024
Dialogue: The Magic of Technology in Tourism

13:15

The Technology Lamp: Ideal Stacks for the Future

13:30

Roundtable: Madrid Film Office
From AI to GenAI: Empowering Destination Management
Presentation: Gandía Pride
Debate: The Sustainable Feast

14:00

Digital Solutions for Heritage Destinations

14:15

Roundtable: Morelia, Mexico
Veolia Recognition Awards Presentation

14:30

Strategies for Profitability and Loyalty

15:00

Pacts4All: Skills Development in Tourism
Sustainability and Inclusion in Sports Events

15:30

Smart Mobile Technology Implementation in Tourism
Roundtable: Comunitat Valenciana and Ciudad de la Luz

15:45

Travel Sales Strategies for Sports Teams

16:00

Cruceroadicto Awards Proclamation 2024
How AI, Blockchain, and AR Transform the Industry
Masterclass: Direct Sales Opportunities
The New Era of Talent: Change or Revolution?
AMT Smart Destinations Awards Celebration
Presentation: LGBTQ+ Costa Blanca

16:30

Presentation: International LGBTQ+ Travel Association (IGLTA)
Direct Distribution Lamp for 2025
Smart Office Solutions for Destinations

16:45

Workshop: AI’s Genius in Smart Tourism

17:00

Aid Recipients: Smart Destination Platforms
Future of Sports Tourism Professionals
Fulani Fest 2025 Presentation
Data-Driven Sustainability in Smart Destinations

17:15

Trends and Predictions in Hospitality for 2025

17:30

Training Focus for the Era of Smart Tourism

17:50

Closing Ceremony: AMT Smart Destinations Awards

18:00

AI and Tourism Contest Finale

FITUR 2025 Programme of Activities:

24 January

10:30

Transitioning Tourism Towards a Circular Economy
Official Opening: FITUR 4All – Accessible and Inclusive Tourism

10:45

Presentation: Mallorca, “A Destination for Everyone”

11:00

Spain as a Leader in Accessible Tourism
The Predictive Tourism Era: Personalization Through AI
Crafting Unique Travel Experiences with AI
Trends in Ticketing for Participatory Sports Events
Rebirth in the Age of AI and Robots
Supporting Public Institutions in Destination Digitalization
Presentation: “Chueca Diversa”

11:15

Roundtable: Extremadura

11:30

“MADO, Madrid Orgullo”
Panel: “A Journey Through Desires”
Agrotourism Experiences and Their Role in Competitiveness
Social Sustainability as a Transformative Axis in Tourism
Digital Transformation: Process Control for Tourism Establishments
Debate: “Keep Calm and Enjoy Wellness”
The People’s Lamp
Presentation: “What’s Next? FiturNext 2025 Challenge”
Welcome to Fitur Cruises

11:35

Oceania Cruises: “Your World. Your Way.”

11:45

Memorable Experiences in Sports Tourism

11:50

Dialogue: 2023 Challenge Winner – Regeneration Beyond Sustainability

12:00

Presentation: Tourism Experiences Project
Technology and Spaces as Drivers of Accessible Tourism
Applying Neurotourism to Optimize Visitor Experiences

12:10

Shore2Shore: Success and Popularity of Cruise Excursions

12:15

Debate: The Power of Influence, How Social Media Shapes Travel
The Experiences Lamp: Perfecting the AI-Client Match

12:20

Rural Tourism Observatory 2025: Trends and Opportunities

12:30

Recognition Ceremony: “Best Production 2024”
Air Transport and Inclusion
Gandía: An LGBT+ Destination
Debate: “Focusing Tourism on New Generations”
Best Practices in AI Applications for Tourism Destinations
Transforming Smart Cities

12:40

Communication Lamp: Content Creation on Social Media

12:45

Norwegian Cruise Line: “Enjoy MORE on Your Vacation!”

13:00

Roundtable: Zaragoza
Workshop: Introduction to AI for Destinations
“Rural World, Queer Destination”
Tourism + Resilience: Adapting to Climate Change
Trends in Sports and Health
Travel Distributors: Key Players in Accessible Tourism
Benefits of Sustainable Water Management in Tourism Cities

13:20

Presentation: “Tourism Innovation Hub by Telefónica”
AI Lamp: What’s Next

13:30

The Value Chain of Accessible Tourism in Spain
Roundtable: Aragón

13:45

MICE and Sports: A Segment of Sports Business Travel

13:50

Closing Ceremony

14:00

Institutional Closing

14:15

Cocktail Networking

15:30

Awards Ceremony

16:00

“Madrid: A Diverse Community”
Diversity and Sustainability in Brazil’s New Experiences Project

16:30

“Transexualia”
Strategies for Promoting Brazilian Tourism – Visit Brasil Gallery

16:45

Roundtable: Jalisco, Mexico

17:00

“Senior Tourism”
Transforming Data into Tourism Promotion Strategies

17:30

Maximizing Opportunities in the Brazilian Market

FITUR 2025 Programme of Activities:

25 January

10:30

FITUR4All Session: “Connect with Equality”
Workshop: Regenerative, Accessible, and Purpose-Driven Tourism
Welcome and Rules for the Cruise Scavenger Hunt

11:00

Registration for the Cruise Scavenger Hunt
Workshop with Universities: Smart Tourism Hub

11:30

Customer Service Workshop: Addressing Accessibility Needs

12:00

Show: Pride Melilla – Pinkchadora

12:30

Accessible Showcase
Accessible Festivals

13:30

End of Session and FITURNext 2025 Closing
Together Outdoors: JUNTXS AL FRESCO

14:00

Cruise Scavenger Hunt Passport Verification

15:00

Performance by Libertad Montero

15:30

Show: Pride Ibiza

16:00

Coffee and Cruises

16:30

Fashion Show: José Perea

17:00

Mercy Ships: A Beacon of Hope at Sea

17:35

Intermundial: The Travel Insurance Solution

18:00

Cruise Scavenger Hunt Raffle

FITUR 2025 Programme of Activities:

26 January

10:30

Coffee and Cruises

12:00

Drag Show: Cristal Forever

15:00

Show & Live Music

15:30

Performance by Libertad Montero

16:00

Show & Live Music

17:00

Show & Live Music

Dates and Opening Times

FITUR, hosted by IFEMA MADRID, spans five dynamic days, bringing together trade professionals and the general public. During the first three days, the event is exclusively open to industry professionals, offering insights into the latest tourism trends. On the weekend, FITUR welcomes the general public, providing an opportunity to explore showcased destinations and experiences firsthand.

Access and Opening Hours

Professional Access
Dates: January 22–24, 2025
Hours: 10:00 AM – 7:00 PM

Public Access
January 25, 2025: 10:00 AM – 8:00 PM
January 26, 2025: 10:00 AM – 6:00 PM

Location

IFEMA MADRID, Recinto Ferial, Av. Partenón 5, 28042 Madrid

Pavilions

Connection Cores: 1–3, 2–4, 3–5, 4–6, 5–7, 6–8, 7–9, 8–10
Halls: 1, 3, 4, 5, 6, 7, 8, 9, 10

Where to Eat

A Gastronomic Leader

The dining experience at IFEMA MADRID offers a delightful, flexible, and diverse selection to satisfy every palate. Designed to meet the highest standards, it ensures an exceptional culinary journey for all events, trade fairs, and congresses held at both the Recinto Ferial and the Palacio Municipal of IFEMA MADRID.

Spirit of the Sun Concert

Experience live music with Spirits of the Sun, a classic rock tribute band based in Madrid. Formed in late 2016, this talented duo brings years of experience performing covers at various events across Spain. The band features Ricci Moon on vocals and guitar and Coco Canalais on cajón.

Date: January 23, 2025
Time: 2:00 PM – 3:30 PM
Location: The Square (or inside EAT SPAIN in case of rain)

Transport Offers

Travel by Train with Renfe

Renfe, in partnership with IFEMA MADRID, provides discounts of up to 20% on train tickets for visitors and exhibitors attending IFEMA MADRID events. This agreement applies to more than 100 fairs organized annually across Spain, making your journey to IFEMA MADRID both convenient and cost-effective.

Travel by Plane with Iberia

Exclusive Discounts with Iberia

Iberia, in collaboration with IFEMA MADRID, offers exclusive discounts of up to 15% on flights. These discounts apply to Iberia, Iberia Express, and Iberia Regional/Air Nostrum flights booked through www.iberia.com, ensuring a seamless and affordable travel experience for event attendees.

Train Travel with Iryo

Exclusive Discount with Iryo

IFEMA MADRID partners with Iryo to provide a 10% discount on train travel for exhibitors and visitors attending its trade fairs. Iryo supports the culture, diversity, history, and connectivity showcased at over 100 professional events held annually at IFEMA MADRID. Travel with Iryo and enjoy this exclusive offer for seamless access to our fairs.

Partner Hotels

FITUR collaborates with the Madrid Hotel Business Association (AEHM) to enhance your experience and simplify trip planning. This section provides details on hotel locations, contact information, and other relevant resources to help you prepare for your visit to Madrid during FITUR.

Travel Insurance

Free Travel Insurance with INTERMUNDIAL

INTERMUNDIAL, experts in travel insurance, provides a complimentary travel insurance policy for exhibitors, co-exhibitors, and pre-registered trade visitors attending FITUR 2024.

Services

Collaborating Hotels
IFEMA MADRID partners with various hotels in Madrid to enhance your visit and simplify planning. Find details on locations, contact information, and other relevant resources.
[See More]

Transport Offers
Take advantage of special transport agreements with IFEMA MADRID to make your trip more convenient. Explore available options and offers.
[See Offers]

Dining Options
Enjoy a variety of cafeterias, restaurants, and self-service facilities across the fairgrounds at IFEMA MADRID. Check locations, schedules, and available options.
[More Information]

Parking
IFEMA MADRID provides extensive parking facilities for fairs and events, with options for recurring use through parking vouchers.
[See Rates]

Business Centre
Located on the first floor between Halls 7 and 9, the business centre offers a modern workspace for all your professional needs, including:

Workstations with Internet access
Private meeting rooms and offices
Rest and television areas
Catering services
Office support
[See More]

Other Services
Additional amenities at IFEMA MADRID include taxi services, health care and emergency facilities, a post office, and Wi-Fi zones, among others.

Specialized Areas at FITUR: Embracing Diversity and Sustainability in Tourism

FITUR expands its specialized focus areas, fostering a diverse and sustainable tourism industry by addressing key segments and innovations.

Fitur Cruises

Blue tourism emphasizes environmental sustainability by protecting destinations and ensuring positive impacts on local communities.

Fitur LGBT+

A vibrant, non-seasonal sector with high purchasing power, offering unique opportunities for inclusivity and innovation in tourism.

Fitur Lingua

A platform for stakeholders in language tourism, connecting professionals and promoting this growing niche.

Fitur Know-How & Export

Empowering companies with tools for internationalization and sharing valuable insights to boost tourism knowledge and expertise.

Fitur Screen

Capitalizing on film tourism, this area offers a platform to engage new audiences and promote cinematic destinations.

Fitur Sports

A meeting point for tourism and sports industries, promoting active travel and unique adventure experiences.

Fitur Talent

A hub for cultivating new talent, essential for ensuring the future profitability and innovation of the tourism sector.

Fitur TechY

Showcasing cutting-edge technology, business strategies, destination innovations, and sustainable tourism practices.

Fitur Woman

In its fourth edition, this initiative champions women’s roles in tourism, fostering equality and leadership in the industry.

Fitur 4All

Dedicated to accessibility, this area ensures that tourism is inclusive for individuals with specific needs, opening up destinations for everyone.

FiturNext Observatory: Advancing Sustainable Practices

The FiturNext Observatory identifies and promotes best practices in tourism to create positive impacts for visitors, local communities, and destinations while prioritizing planetary balance.

Focus on Water and Sustainable Tourism

In partnership with Aqualia, the Observatory promotes sustainable water practices critical to tourism’s growth and environmental stewardship. Goals include ensuring robust public services for water management and promoting environmental, social, and economic sustainability to reduce tourism’s ecological footprint.

Challenge FiturNext 2025

The 2025 challenge focuses on sustainable food management. Tourism initiatives that contribute to responsible food consumption, reduce waste, or find innovative uses for food surpluses are invited to participate. Submissions are open until August 31, 2024.

Join FITUR’s mission to revolutionize sustainable tourism.

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