The FITUR Cruises event, a dedicated space for cruise tourism at the International Tourism Fair organized by IFEMA MADRID, is being held from January 22 to 26. This year, it has placed a spotlight on the growing popularity of cruises worldwide, with industry forecasts projecting over 37 million passengers embarking on cruise vacations in 2025.

Experts in the sector highlighted that while cruise passengers remain loyal to the experience, they are often eager to explore different shipping companies, embracing new styles and offerings.

Engaging Activities and Industry Insights

FITUR Cruises featured an array of activities and presentations for professionals and the general public, analyzing the latest developments and future trends. At the Cruise Campus, an innovative platform offered engaging talks and events, presenting the world of cruises from diverse perspectives. This included revealing key data on industry advancements and insights for both shipping companies and travelers.

Notable presentations included UCM professor Frank Babingerse discussing challenges facing cruise ports and Baluma Cruises, representing Celebrity Cruises and Azamara, showcasing the unique aspects of premium cruise lines. Costa Cruises introduced its 2025 offerings, emphasizing its “All Inclusive” packages, while organizing networking events for travel agents.

Understanding the Modern Cruise Passenger

Jesús García, editor-in-chief of Cruceroadicto.com, provided an in-depth analysis of the 2025 cruise passenger profile. According to García, cruise travelers are increasingly discerning, prioritizing sustainability, slow travel, and last-minute getaways. Preferences include departures within three hours of home, flexible schedules to avoid overcrowding, and options for “workations.”

In another session, Emerald Spanic presented strategies for effectively marketing luxury cruises, offering valuable tips to travel agents catering to this high-end segment.

Upcoming Events at FITUR Cruises

The event’s packed schedule includes discussions on redefining ultra-premium cruises, the appeal of Spanish-language cruise excursions, and practical travel tips. Additionally, the Cruise Scavenger Hunt, sponsored by Intermundial, will invite participants to solve clues across FITUR pavilions, with prizes such as cruises for two, excursion vouchers, and travel insurance.

Leading Cruise Lines in Attendance

FITUR Cruises 2025 boasts participation from major shipping companies, including Costa Cruises (Italy), Baluma Cruises (representing Celebrity Cruises and Azamara from the US), and NCL Holding, which represents Norwegian Cruise Line, Oceania Cruises, and Regent Seven Seas (all from the US). Emerald Spanic, representing Emerald Cruises and Scenic Luxury Cruises (Australia), along with Shore2Shore, specializing in Spanish-language excursions, are also present.

Celebrating Excellence: Cruceroadicto Awards

FITUR Cruises hosted the third edition of the Cruceroadicto Awards, where travelers selected the best shipping companies, ships, and ports of 2024 across 16 categories. Highlights include:

• Best Port in Asia: Yokohama
• Best Atlantic Port in Europe: Lisbon
• Best Caribbean Port: San Juan, Puerto Rico
• Best Mediterranean Port: Barcelona
• Best North American Port: Miami
• Best Global Baseport: Barcelona
• Best Family Ship: MSC World Europa
• Best Premium Shipping Company: Celebrity Cruises

The event has successfully showcased the vibrancy and innovation within the cruise industry, setting the stage for continued growth and evolution in 2025 and beyond.

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