FITUR 2026 Strengthens Tourism Sector with New Knowledge Hub

Madrid, May 14, 2025 — The International Tourism Fair (FITUR) is set to enhance its role in the tourism industry’s competitiveness and sustainability with the introduction of a new Knowledge Hub at its upcoming 2026 edition. This major expansion comes at a time when the global tourism market is witnessing substantial growth and transformation, and Mexico will take center stage as the Partner Country for this highly anticipated event.

FITUR 2026, scheduled to take place from January 21 to 25 at IFEMA MADRID, will provide an innovative platform for international tourism professionals. The Knowledge Hub, a new addition to the fair, will occupy Hall 12 and will serve as the central point for industry innovation and discussion. The initiative underscores FITUR’s commitment to fostering global business relationships, boosting cooperation, and driving forward the sustainable development of the tourism sector.

The Knowledge Hub: A Hub of Innovation and Technology
The Knowledge Hub is poised to become the heart of FITUR 2026, consolidating the fair’s focus on technology and innovation. With direct access from the South Entrance of IFEMA MADRID, the Knowledge Hub will be seamlessly connected to other sections of the venue via Hall 4, ensuring smooth visitor flow and optimizing the layout of the entire event. This area will be dedicated to facilitating high-level discussions and exchanges between industry experts, providing an opportunity for professionals to explore the latest trends, technological advancements, and strategies that are shaping the future of tourism.

The Knowledge Hub will host several key sections, each designed to address critical aspects of the tourism industry. Among these are FITUR TechY, which will showcase cutting-edge technological solutions; FITUR Know-How & Export, focusing on the transfer of knowledge and industry expertise; FITUR Sports, dedicated to the growing intersection between tourism and sports; the FITURNEXT Observatory, which will provide valuable insights into sustainability practices; and the Travel Technology area, where innovative digital tools and platforms will be on display.

These specialized areas are designed to address the challenges and opportunities facing the tourism sector, with a strong emphasis on sustainability, innovation, and the integration of emerging technologies. The Knowledge Hub will serve as an epicenter for knowledge dissemination, where professionals can share best practices, explore new ideas, and stay ahead of industry trends.

FITUR 2026: A Global Stage for Tourism Leaders
As one of the largest and most influential tourism trade fairs in the world, FITUR 2026 will feature an expansive showcase of the latest offerings across the global tourism value chain. The fair will occupy nine halls, each dedicated to different regions and sectors within the industry, ensuring that all aspects of tourism are represented. The exhibition will highlight destinations, accommodation providers, tour operators, transportation companies, and more, with a particular focus on new innovations and strategies that are shaping the future of travel.

Hall 3 will be dedicated to showcasing offerings from the Americas, while Hall 4 will bring together European destinations, including the FITUR Cruises segment. Spain will be prominently featured in Halls 5, 7, and 9, with Hall 9 also hosting the FITUR LGBT+ section. The Middle East and Africa will be represented in Hall 6, while Hall 8 will focus on Asia-Pacific and global companies. Hall 10 will feature a diverse range of global companies, as well as specialized sections including FITUR 4all, FITUR Lingua, FITUR Screen, and FITUR Woman.

FITUR 2026’s diverse layout ensures that the fair appeals to every segment of the tourism industry, whether it’s traditional tourism, niche markets, or cutting-edge innovations. The expansion of the fair and the addition of the Knowledge Hub further solidify FITUR’s position as a key driver of global tourism development.

A Bright Future for Global Tourism
According to forecasts from the United Nations World Tourism Organization (UNWTO), the global tourism sector is set to grow by 3% to 5% in international arrivals in 2025, with total international tourism spending expected to reach $2.1 trillion. FITUR 2026 will capitalize on this growth by offering a dynamic platform for businesses, government agencies, and technology providers to collaborate, innovate, and chart a course toward a more sustainable and profitable future for the tourism industry.

Mexico’s participation as the Partner Country in 2026 will bring further focus to the Latin American tourism market, offering a rich cultural backdrop to the fair and emphasizing the region’s growing importance as a global tourism hub. The event will provide an ideal opportunity for Mexican tourism stakeholders to showcase their offerings and engage with international partners to expand their presence in the global market.

Enhancing Sustainable Tourism Practices
Sustainability remains a central theme in the evolution of global tourism, and FITUR 2026 is committed to promoting environmentally responsible and socially inclusive practices. The Knowledge Hub’s FITURNEXT Observatory will serve as a focal point for discussions on sustainable tourism, bringing together experts to explore solutions that balance economic growth with environmental stewardship and social responsibility.

In addition, FITUR 2026 will provide a platform for the tourism industry to engage with the latest sustainability initiatives and technologies that are helping businesses reduce their carbon footprint, minimize waste, and implement sustainable practices across all aspects of tourism, from transportation to accommodations.

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