Women have emerged as powerful influencers shaping global travel trends, making up over 64% of global travellers and controlling 82% of household travel decisions, according to a research.

Recognizing this, tourism organizations worldwide are increasingly tailoring offerings toward women, highlighting safety, empowerment, and cultural immersion.

The rise of solo female travel is particularly notable. Recent surveys indicate nearly 40% of women travelers intend to travel solo in 2025, a trend that grows even stronger among women aged 55 and older. Contrary to the stereotype of solo travelers as young backpackers, data from Road Scholar shows a surge in senior women exploring independently, seeking personal growth and freedom. Government resources such as the U.S. Department of State emphasize planning and safety tips tailored to solo female travelers, reflecting heightened attention to these travelers’ needs.

Safety remains paramount, with 66% of solo female travelers ranking it as their main concern, a statistic that has held steady since 2020. According to government travel advisories from the U.S. and UK, top-ranked countries for safe solo female travel include Japan, New Zealand, Australia, Nordic countries, Spain, Singapore, and the UK. Japan, highlighted for its exceptionally low crime rate, features female-centric amenities such as women-only train cars and capsule hotels, significantly enhancing solo travelers’ experiences.

Women-only tours have also experienced dramatic growth, driven by travelers’ desire for connection, shared experiences, and security. In 2025, approximately 14% of women globally plan to participate in women-only trips, according to Solo Female Travellers. Organizations like Natural Habitat Adventures and Road Scholar have reported significant increases in bookings for female-focused tours. Natural Habitat Adventures expanded its women-only trips by 75% in 2025, reflecting growing interest in intimate, female-led experiences in destinations such as Greenland, Alaska, and Costa Rica. Similarly, Uniworld’s introduction of women-only river cruises through France further illustrates how specialized experiences cater to women’s travel preferences.

Multigenerational travel is another accelerating trend, particularly among millennial and Gen-Z families. American Express Travel’s 2025 Global Travel Trends Report indicates that 58% of younger travelers plan cross-generational trips, nearly double the rate of older generations. Such travel offers families opportunities to bond through shared experiences, including cultural activities and heritage explorations. Companies like Pink Girls Run the World encourage trips designed specifically for multiple generations, such as wine tastings and afternoon teas, creating shared memories across age groups.

Senior women travelers increasingly prioritize experiences reflecting their interests, from volunteering and cultural immersion to “set-jetting”—visiting locations popularized by TV and film. A 2025 AARP travel study revealed that Europe remains the top destination for women aged 50 and above, with Italy, Great Britain, France, Spain, and Ireland leading the list. Scotland-based tour company Rabbie’s noted particular interest among older women travelers in visiting filming locations from popular series such as Outlander and Downton Abbey.

Government tourism websites worldwide, including those from the U.S. State Department and Tourism New Zealand, regularly provide updated resources tailored specifically to female travelers. These official channels emphasize responsible travel practices, cultural sensitivity, and security tips, crucial in fostering a positive and enriching travel experience for women worldwide.

In conclusion, the growth of female-first travel, driven by solo adventures, women-only groups, and cross-generational family trips, signals a significant shift in the tourism landscape. By prioritizing safety, authenticity, and community, the travel industry—and government agencies supporting it—are acknowledging women’s powerful influence, reshaping global tourism for years to come.

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