Brach Madrid

Evok Collection has unveiled its newest gem, Brach Madrid, marking the brand’s debut in Spain. Situated prominently on the bustling Gran Vía in the heart of Madrid, this five-star design-led hotel is the latest masterpiece by world-renowned architect and designer Philippe Starck. Joining Evok Collection’s esteemed portfolio—which includes Brach Paris, Cour des Vosges, Nolinski Paris, and the recently opened Nolinski Venezia—Brach Madrid represents the group’s second property outside Paris and a significant milestone in its international expansion.

A Historic Building Transformed

Housed in a seven-story structure originally built in 1922, Brach Madrid features a striking white stone façade that harmonizes with the vibrant energy of Gran Vía. Philippe Starck has masterfully reimagined the building with his signature “modern nostalgic” aesthetic, seamlessly blending the glamour of the 1920s and 30s with Madrid’s dynamic spirit and cultural richness. The hotel boasts 57 rooms, including four luxurious suites, alongside a Mediterranean-inspired restaurant, an intimate cocktail bar, a patisserie, and a state-of-the-art spa named La Capsule..

“Madrid is a unique and paradoxical city. Scarred by 36 years of Francoism, it swung from one extreme to the other, from fascist dictatorship to Movida. For Brach Madrid, I wanted to encapsulate the unspoken spirit of Spanish poetry, a form of modern nostalgia that is never backward-looking. At Brach Madrid, I’ve created a world of riches that people will be happy to revisit time and time again, with new details that reflect the attentions and whispers of buried memories.” Philippe Stark, Director of Creative Direction, Architectural Design and Decoration for Brach Madrid

Intimate and Eclectic Rooms

Each of Brach Madrid’s 57 rooms has been designed to evoke the warmth and intimacy of a private home. Philippe Starck’s vision tells a love story through the décor, featuring carefully curated objects and graffiti-style accents that echo the passage of time. The interiors exude a soft color palette of jatoba wood and golden tones, punctuated by vibrant pink and orange highlights. Bathrooms are adorned with precious Breccia stone, complemented by earthy terracotta and moss green hues, creating a serene and sophisticated ambiance.

Brach Le Restaurant: A Culinary Tribute to Madrid

Brach Le Restaurant, under the guidance of Chef Adam Bentalha, pays homage to Madrid’s grand café culture of the 1920s. The Mediterranean-inspired menu emphasizes sharing plates crafted from locally sourced, seasonal ingredients. A highlight of the dining experience is the use of open-fire cooking, which imbues the dishes with bold, authentic flavors. The adjoining cocktail bar takes inspiration from Spain’s traditional village cafés, offering an inviting atmosphere for guests to unwind.

La Pâtisserie: A Sweet Fusion of French and Spanish Traditions

La Pâtisserie celebrates the cherished ritual of enjoying coffee and pastries, beloved by both Parisians and Madrileños. Guests can indulge in a curated selection of sweet treats, including éclairs, Opéra cakes, lemon meringue tarts, seasonal fruit creations, and Spain’s signature turrón. Each pastry is meticulously crafted, blending French finesse with Spanish flair.

La Capsule Wellness: A Sanctuary in the Heart of Madrid

La Capsule, Brach Madrid’s wellness sanctuary, offers a tranquil escape from the city’s lively streets. Featuring cream marble interiors that radiate calmness, the spa includes a 20-meter swimming pool, a guided fitness program, and cutting-edge wellness technologies. Guests can enjoy a range of treatments, including massages such as cupping, Tui Na, and Chi Nei Tsang, as well as advanced therapies like cryotherapy, LED photobiomodulation, and electrostimulation. Additional amenities include a hyperbaric oxygen chamber, an infrared sauna, a floatation bath, and a recovery room, ensuring a comprehensive approach to relaxation and rejuvenation.

A New Icon in Madrid’s Hospitality Scene

Brach Madrid is more than just a hotel; it is a celebration of design, culture, and innovation. By blending Philippe Starck’s visionary aesthetics with Madrid’s vibrant energy, Evok Collection has created a destination that embodies the city’s passion and charm. With its world-class amenities and unparalleled attention to detail, Brach Madrid is set to become a cornerstone of Madrid’s luxury hospitality landscape.

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