Egypt rich cultural heritage and iconic landmarks captivated a record number of Chinese tourists in 2024, fueling the nation’s ambitious 2025 tourism goals.

Egypt’s cultural and historical riches continue to captivate global travelers, with Chinese tourists emerging as a key demographic in the North African nation’s flourishing tourism sector. The Rui family, visiting from China and identified by their surname, Rui, expressed their awe at the abundance of Egypt’s cultural relics and historic landmarks during their visit to a museum.

The Rui family is part of a growing wave of Chinese visitors exploring Egypt, an increasingly sought-after destination located approximately 7,000 km from China. In 2024, nearly 300,000 Chinese tourists visited Egypt, according to the Chinese embassy in Egypt. This represents a remarkable 63% increase compared to 2023.

Egyptian authorities revealed that this surge in Chinese tourists contributed significantly to the country’s total of 15.7 million visitors in 2024. This record-breaking figure surpasses the previous high of 14.9 million visitors in 2023 and marks the second consecutive year Egypt has exceeded its pre-pandemic peak of 14.7 million visitors, recorded in 2010.

The Egyptian government has ambitious plans to build on this momentum. On January 1, 2025, Prime Minister Mostafa Madbouly announced that the country is aiming to attract 18 million visitors by the end of 2025. Analysts predict that the burgeoning Chinese market will play a pivotal role in achieving this target.

A Stronger Bond Between Egypt and China

The strategic partnership between Egypt and China has opened up opportunities for growth in the tourism sector. Egypt is leveraging these strong relations to make itself an attractive destination for Chinese travelers. Ahmed Issa, former Egyptian Minister of Tourism and Antiquities, unveiled an ambitious goal in November 2023: attracting 3 million Chinese tourists annually by 2028.

At the 2024 China Outbound Travel and Tourism Market, held in Beijing, Egyptian tourism authorities introduced a suite of initiatives tailored to Chinese tourists. These included adding Chinese-language signage at popular tourist destinations, offering Chinese cuisine at hotels, and increasing the number of Chinese-speaking tour guides.

Amr El-Kady, CEO of the Egyptian Tourism Authority, emphasized the importance of collaboration with Chinese travel agencies. He highlighted joint marketing campaigns aimed at creating an updated and enriched travel experience for Chinese visitors. Egypt’s official tourism website now features a Chinese version, offering detailed information about attractions, activities, and events.

Why Chinese Tourists Choose Egypt

For Chinese travelers, Egypt offers a unique blend of history, culture, and natural beauty. Destinations such as the Great Pyramids of Giza, the Valley of the Kings in Luxor, and the serene Nile cruises in Aswan are top draws.

Mohamed Othman, chairman of the Cultural Tourism Marketing Committee in Upper Egypt, explained that Chinese tourists increasingly prefer destinations that combine historical significance with modern amenities. This trend aligns perfectly with what Egypt offers—timeless monuments complemented by luxurious accommodations and vibrant urban experiences in cities like Cairo and Alexandria.

The Role of Social Media in Driving Tourism

China’s RedNote platform, akin to Instagram, has played a significant role in shaping travel trends. Thousands of Chinese users have shared their experiences in Egypt, offering reviews and insights. These posts often highlight the grandeur of ancient sites, the warmth of local hospitality, and the rich culinary offerings, inspiring others to plan their own trips.

Beyond the Numbers: Enhancing the Visitor Experience

Egypt’s commitment to enhancing the travel experience extends beyond marketing campaigns. The country has invested in improving infrastructure, modernizing airports, and streamlining visa processes to make it easier for tourists to visit.

By catering specifically to the preferences of Chinese tourists—such as incorporating familiar food options and ensuring seamless communication—Egypt is positioning itself as a preferred destination. The government’s efforts are complemented by private sector initiatives, including tailored tour packages and specialized services for Chinese travelers.

Looking Ahead: Ambitious Goals for 2025 and Beyond

With a record-breaking 15.7 million visitors in 2024, Egypt is on track to achieve its 2025 goal of attracting 18 million tourists. The surge in Chinese tourists is expected to continue, driven by targeted strategies and the appeal of Egypt’s unparalleled historical and cultural treasures.

The government’s long-term vision extends to 2028, with plans to welcome 3 million Chinese tourists annually. By fostering strong ties with China and prioritizing the needs of its visitors, Egypt is not only enhancing its global tourism standing but also creating a mutually beneficial relationship that promises sustained growth for years to come.

Whether it’s the allure of the pyramids, the charm of the Nile, or the vibrant urban life, Egypt offers an unforgettable journey that continues to captivate the world. As Chinese tourists increasingly choose Egypt for their cultural explorations, the future of tourism in the region looks brighter than ever.

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