
The Safer Tourism Foundation, an independent charity dedicated to protecting travelers, has announced that easyJet holidays has officially signed the Safer Tourism Pledge. This step underscores the package holiday provider’s dedication to prioritizing the safety and well-being of its customers.
The Safer Tourism Pledge, developed in collaboration with the travel industry, outlines a comprehensive framework for addressing traveler risk, health, and safety. Designed to recognize and encourage businesses that go beyond standard protocols, the pledge emphasizes collaboration over competition when it comes to safeguarding customers.
Before signing, participating companies undergo a detailed assessment of their safety management systems. By joining, travel providers commit to upholding six key principles:
- Supporting the Mission
Partners fully endorse the Safer Tourism Foundation’s goal to save lives and minimize preventable injuries during travel. - Striving for Safety Excellence
Signatories pledge to uphold rigorous safety standards and expect the same dedication from their partners and collaborators. - Providing Advice and Information
Participating companies ensure travelers are equipped with practical safety tips and resources to protect themselves. - Being Highly Responsive
Businesses commit to addressing customer safety concerns swiftly and effectively, resolving issues promptly. - Sharing Knowledge and Best Practices
Partners agree to collaborate and share data, ensuring collective growth and improvement in travel safety measures. - Driving Global Improvements
By leveraging their influence, signatories aim to enhance health and safety standards across the industry worldwide.
This partnership reflects easyJet holidays’ proactive approach to traveler safety, ensuring customers can enjoy their holidays with confidence and peace of mind.
Jonathan Perkins, Head of Customer Safety & Wellbeing at easyJet holidays said, “There is nothing more important to us than the safety and wellbeing of our customers when they head on their well-deserved holidays. At easyJet holidays we are totally committed to being there for our customers through every stage of their holiday to ensure that everything goes right, but also to look after them on the rare occasion that their trip doesn’t go quite to plan. So, we’re very proud to be recognised as a company that goes above and beyond, and we’re looking forward to working closely with Safer Tourism and other Pledge partners to continually improve when it comes to traveller safety.”
Safer Tourism Foundation’s CEO, Katherine Atkinson said, “We’re delighted to have easyJet holidays as a new Safer Tourism Pledge partner. easyJet holidays has grown incredibly quickly since it was established just before the Covid pandemic, and we were really impressed at the safety and risk management systems developed to manage that growth. We’re really looking forward to working with easyJet Holidays alongside all our Pledge partners, encouraging the sharing of good practice and working to resolve practical issues to prevent traveller harm.”
As a proud partner of the Safer Tourism Pledge, easyJet holidays joins a growing network of leading travel organizations committed to enhancing traveler safety. By collaborating with industry peers, the company aims to identify potential travel risks and implement proactive measures to prevent harm. Additionally, easyJet holidays will contribute anonymized travel incident data to the Safer Tourism Foundation, helping to establish a robust evidence base for understanding and addressing the root causes of preventable risks.
This initiative aligns with the recent efforts of the Safer Tourism Foundation, including the Pack Safe Appeal campaign, which encourages travelers to carry portable carbon monoxide alarms to ensure their safety while on the move.
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