Dubai’s Department of Economy and Tourism has teamed up with Dubai Basketball to position the city as a premier hub for sports and tourism. This collaboration not only strengthens the presence of basketball in the region but also amplifies its global reach. With the team competing in Europe’s ABA League, the partnership is set to attract basketball enthusiasts to Dubai, where they can experience the city’s dynamic mix of world-class attractions and cultural offerings.

Dubai’s Department of Economy and Tourism (DET) has taken a significant step in strengthening the city’s reputation as a global sports and tourism powerhouse by partnering with Dubai Basketball as a founding sponsor. This collaboration utilizes the sport’s growing influence to showcase Dubai as a premier destination for world-class events, entertainment, and athletic excellence on the international stage.

Dubai Basketball makes history as the first team from the UAE and the Middle East to compete in Europe’s ABA League, challenging top-tier opponents from Bosnia and Herzegovina, Croatia, Slovenia, Serbia, and Montenegro. This milestone not only elevates the UAE’s presence in international basketball but also attracts global sports fans to Dubai, offering them a chance to explore the city’s dynamic tourism landscape while witnessing high-level competition.

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