Destinations International (DI), the premier global association for destination organizations and convention bureaus, is set to host its 2025 Marketing and Communications Summit in the lively and innovative city of Austin, Texas. This two-day event will gather marketing and communications experts from across the travel industry to discuss current trends, pioneering strategies, and the latest technologies that are defining the future of travel marketing.

Tailored for experienced professionals such as CMOs, VPs, and marketing and communications directors, the summit offers a platform for engaging presentations, deep-dive sessions, and panel discussions on vital topics including digital marketing, rebranding destinations, planning flagship events, and strategies for influencer engagement.

One of the key sessions, “Scoring Big with Global Sports and Entertainment: Leveraging Major Events to Boost Tourism,” will focus on how destinations can utilize significant international sports events, such as the 2025 Club World Cup and the 2026 FIFA World Cup, to enhance tourism. Experts will share methods for attracting fans, promoting locales, and securing lasting tourism advantages from these events.

Participants will also have the chance to join specialized breakout sessions on topics like “Maximizing Tourism Improvement Districts for Economic Impact” and “Building and Maintaining Destination Brands through Strategic Earned Media.” These discussions aim to deliver practical strategies and proven tactics to improve marketing efforts and brand development for destinations.

“As the travel landscape continues to evolve, destination marketers must stay ahead of the curve,” said Don Welsh, President and CEO of Destinations International. “The 2025 Marketing and Communications Summit provides an unparalleled opportunity for professionals to learn, collaborate and refine their strategies to drive sustainable tourism growth.”

Additionally, the summit will spotlight the vital role Visit Austin plays in driving economic growth and positioning the city as a leading destination. By hosting the summit, Austin will demonstrate its vibrant creative sector, diverse cultural offerings, and exceptional hospitality, affirming its status as a prime location for meetings and events.

The 2025 Marketing and Communications Summit is anticipated to deliver substantial economic benefits to Austin by increasing local business revenues and enhancing demand for hotels, restaurants, and other services. This surge in business will support the city’s tourism sector and amplify Austin’s profile as a favored destination for both business and leisure, likely attracting more conferences and visitors in the future.

“Austin is thrilled to welcome the 2025 Marketing and Communications Summit,” said Tom Noonan, President and CEO of Visit Austin. “This event offers an incredible opportunity to showcase our city’s vibrant culture, world-class hospitality and commitment to supporting the tourism industry. We look forward to hosting destination leaders from around the world and sharing the many experiences that make Austin unique.”

A dedicated microsite by Visit Austin provides essential information for attendees, including details on venues, accommodations, and local attractions, to ensure a fulfilling visit to the city.

Photo Credit: Visit Austin

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