Cunard has introduced an exciting new global brand campaign with a bold and confident tagline: “Why cruise when you can Cunard.” This campaign, developed by Supernova, the in-house creative studio of the7stars aims to strengthen Cunard’s position as the quintessential symbol of luxury ocean travel. With a captivating new 60-second hero film, the campaign invites like-minded travelers to experience Cunard’s iconic combination of style, elegance, and luxury, while celebrating the brand’s 185-year history.

The film, directed by Christian Larson, is visually stunning and shot in black and white, giving it a timeless and sophisticated feel. It follows a powerful and determined female protagonist, embarking on a journey that epitomizes Cunard’s classic blend of grandeur and elegance. Her adventure begins at the glamorous poolside terrace of a Cunard ship on the Riviera, before she moves on to the majestic Grand Lobby. She continues her journey into the sophisticated Chart Room cocktail bar, culminating in Cunard’s renowned Transatlantic Crossing, with the iconic New York City skyline as the breathtaking finale.

The film’s cinematic visuals are complemented by a compelling voiceover, featuring a distinguished actor whose theatrical flair enhances the film’s portrayal of British sophistication. The voiceover is integral in conveying the luxury and unique experience Cunard offers, setting the tone for the entire campaign. The sleek visuals, combined with the voiceover’s rich tone, bring to life Cunard’s promise of a journey unlike any other at sea.

According to the company, this campaign aims to reflect Cunard’s unique luxury offering, going beyond the idea of a simple cruise. Cunard has always been known for offering its guests much more than just a trip; it’s an opportunity to escape from the everyday, reflect, and celebrate life’s most meaningful moments in an unmatched atmosphere of opulence. The company emphasized that this campaign, with its striking visuals and narrative, is designed to capture the essence of what makes Cunard voyages so extraordinary. It positions Cunard not just as a cruise line, but as a leader in the world of luxury ocean travel, inviting passengers to experience a level of sophistication and service only Cunard can provide.

The campaign’s launch also coincides with a significant milestone for Cunard as it celebrates its 185th anniversary. As one of the most respected names in the cruise industry, Cunard has continually set the standard for luxury, blending heritage with modern innovation to create truly unique and exceptional experiences. The campaign’s storytelling and cinematic beauty are crafted to reflect this rich legacy, showcasing the luxurious environment that passengers can expect from a Cunard voyage.

Barnaby Girling, Executive Creative Director at Supernova, expressed that Cunard is deservedly ranked among the world’s top luxury brands. The goal of the campaign is to celebrate Cunard’s iconic status while conveying a sense of style and liberation that is only available to those who choose “To Cunard.” This campaign reaffirms Cunard’s standing as a leading name in the luxury cruise industry and reflects its commitment to offering an experience like no other.

The campaign officially launched in the UK and will run across a variety of platforms, including popular TV programs such as ITV’s Shardlake and Channel 4’s Celebrity Gogglebox. By targeting premium audiences through these high-profile platforms, Cunard aims to reach travelers who value exclusivity and world-class service. The audiovisual campaign is supported by additional media, including BVOD (Broadcast Video on Demand), SVOD (Subscription Video on Demand), press, digital, and social media platforms, such as Meta, ensuring that the campaign reaches a broad yet discerning audience.

Running through September 21, the UK campaign will also be followed by a global roll-out next month, expanding the campaign’s reach to the US and other international markets. Cunard is clearly positioning itself as the ultimate choice for travelers seeking not just a cruise, but a luxurious voyage steeped in history, elegance, and unparalleled service. This campaign serves as a bold statement that Cunard is the brand to choose for those seeking to travel in true style and luxury.

With its 185 years of expertise, Cunard continues to redefine what it means to cruise. This new global campaign showcases that, when it comes to luxury ocean travel, there’s only one choice: Cunard.

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