Global experiential marketing innovator Corso Marketing Group (CMG) is returning once again to the prestigious ZENYARA® Estate for the seventh straight year, featuring an elevated lineup of exclusive festival events in partnership with Framework, production collaborator for 2025, along with hospitality partner Tao Group Hospitality. Notable brand collaborations include Patron, Heineken, and Red Bull. The acclaimed Desert Nights series is scheduled to run from April 11 through April 20, 2025, providing guests with six exceptional nights of immersive late-night entertainment. In addition, the brand-new Rodeo Nights series, themed around country-western culture, debuts during the Stagecoach Music Festival weekend, marking the third segment of the ZENYARA® programming from April 25 to April 27, 2025.

Since ZENYARA® first opened its doors to the Coachella Valley community in 2018, the estate quickly established itself as a luxurious desert landmark, annually hosting a thoughtfully curated experiential event lineup produced exclusively by CMG across the festival period. Situated across 70 breathtaking acres in the center of the Coachella Valley, the estate has continually gained international acclaim, winning multiple prestigious design awards and becoming known globally for its innovative architecture and unmatched amenities. ZENYARA® distinguishes itself as a luxury playground for elite global travelers seeking exceptional and unforgettable experiences.

“At CMG we greatly value our two decade strategic partnership with Goldenvoice/AEG, an incredible force that continues to push the boundaries of excellence year after year, elevating the festival experience and in turn elevating the experiential offerings and guest expectations. CMG will produce three major brand activations at the festivals again for 2025 on behalf of Heineken, Red Bull and Shein. Our off-site events are produced through this festival lens with a focus on experiential, creating the ultimate post-festival environment for guests, with esteemed, key partners such as Dorsia, Patron, Heineken, Red Bull, TAO and Framework.” – CMG Founder and CEO, David Corso

For 2025, CMG proudly announces the continuation of their strategic partnership with Dorsia, a globally recognized, Miami-originated hospitality technology platform celebrated for granting exclusive access to coveted restaurant reservations and premium events worldwide. Dorsia is introducing Gatekeeper, its novel business-to-business app tailored to elevate event operations and guest list management specifically for luxury partners like CMG and Framework. Returning for its seventh year, Tao Group Hospitality again assumes the role of official luxury hospitality partner, bringing top-tier nightlife and guest experiences to attendees. Framework, the Los Angeles-based entity renowned for influencing the city’s vibrant dance music community and recognized internationally for curating high-profile events, will once again collaborate with CMG in programming the ZENYARA® events.

“Our mission is to guide members to plan their entire social calendars on Dorsia. We aim to partner with the best in class events, art fairs and festivals around the world, and the Zenyara series is no exception, achieved through our strategic partnership with CMG.” – Marc Lotenberg, Dorsia CEO and Founder

CMG specializes in strategic creative marketing solutions designed to resolve brand challenges and significantly enhance visibility. Founded by David Corso, CMG leverages over three decades of industry expertise alongside a talented team of creative professionals, crafting uniquely impactful marketing experiences and event activations throughout the calendar year. Offering a comprehensive suite of services—from strategy and design to development, production, activation, and amplification—CMG has solidified its reputation as a trusted industry leader known for creating memorable, buzz-generating events. The agency’s clientele includes major international brands spanning sectors such as hospitality, consumer goods, retail, and technology, including Adidas, Amazon, Heineken, Patron, RH, Tao Group Hospitality, Soho House, Resorts World Las Vegas, Red Bull, and AEG.

With annual activations timed to coincide with the celebrated Coachella and Stagecoach festivals, CMG—joined this year by Access by Dorsia, Framework, and Tao Group Hospitality—maintains ongoing interest and exclusivity surrounding the luxurious ZENYARA® venue. This distinctive property has long been recognized as the premier off-site VIP destination during festival weekends, consistently attracting discerning guests seeking elevated experiences.

ZENYARA®’s extraordinary grounds feature an impressive aquatic paradise including an artificial white-sand beachfront, scenic waterway with full boating and jetski activities, a grand entry moat, and an expansive infinity-edge pool. Spacious lounging terraces, welcoming fire pits, sophisticated indoor and outdoor bar facilities, and a variety of recreational areas surround the central mansion and private guest accommodations. Sporting amenities include a private golf course, ATV track, tennis courts, pickleball courts, basketball courts, a modern fitness facility, and a luxurious spa retreat. This exceptional estate harmonizes sophisticated European architectural style with the relaxed elegance of desert living.

CMG remains integral to Goldenvoice’s experiential programming since the inception of the iconic Coachella Valley Music and Arts Festival®. Additionally, CMG continues as the exclusive official partner of Goldenvoice and AEG for producing off-site festival events centered at the ZENYARA® Estate, alongside developing official festival sponsorship activations for over two decades. CMG holds longstanding relationships as the agency of record for several annual Coachella sponsors, notably including Heineken® and Red Bull®.

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