Connect Marketplace Hong Kong 2025, a premier gathering for the Meetings, Incentives, Conferences, and Events (MICE) sector, is set to take place from March 19-21, 2025, at AsiaWorld-Expo. Organized by Informa Markets with Informa Connect as co-organizer, the event marks the inaugural Connect Marketplace in Asia, underscoring Hong Kong’s role as a global hub for the MICE industry. With the theme “Your Bleisure, Our Pleasure,” this event promises to drive new connections and collaborations within the Asia Pacific tourism and events landscape.

Highlights and Industry Impact

Connect Marketplace Hong Kong 2025 will feature an expansive exhibit hall with over 11,000 square meters of display space and hundreds of exhibitors, drawing an estimated 8,000 visitors from 14 countries, including major markets such as Australia, China, India, Japan, Malaysia, Singapore, and the USA. The event will host more than 600 top-tier buyers representing associations, corporate organizations, and event management companies, establishing a fertile ground for relationship-building that could shape the future of MICE tourism in Asia.

Participants can anticipate a diverse range of exhibitors, from airlines and AV firms to hotels, resorts, and technology providers, along with destination and tourism board representatives. Supported by strategic partnerships with the Hong Kong Tourism Board (HKTB) and AsiaWorld-Expo (AWE), Connect Marketplace is set to deliver an enriched and immersive experience.

Beyond Exhibitions: Fostering Meaningful Connections

Connect Marketplace Hong Kong 2025 is not just an exhibition. It emphasizes purposeful, high-impact interactions with pre-scheduled, one-on-one meetings between buyers and suppliers, ensuring every discussion has a meaningful outcome. Alongside business meetings, the event will host networking parties, keynote addresses from industry leaders, and engaging onsite activities, including city tours to showcase Hong Kong’s vibrant culture and dynamic urban landscape.

Support from Key Partners

“Connect Marketplace Hong Kong 2025 is dedicated to empowering the Asia Pacific MICE community,” said Margaret Connolly, CEO and President of Informa Markets Asia. “Our event will showcase the latest offerings in MICE tourism, facilitating knowledge exchange and partnerships that are crucial for the sector’s future.”

Adding to the event’s significance, HKTB Executive Director Dane Cheng expressed the Board’s excitement to support an event that reinforces Hong Kong’s status as Asia’s leading destination for business events. “This is a testament to Hong Kong’s stature as the meeting place of Asia, and we look forward to welcoming participants to experience our city and its attractions,” Cheng stated.

AsiaWorld-Expo’s Role in the MICE Evolution

AsiaWorld-Expo, celebrating its 20th anniversary, is the strategic venue for Connect Marketplace Hong Kong 2025. Irene Chan, CEO of AsiaWorld-Expo, noted, “Hosting this event at AsiaWorld-Expo is a significant milestone for the Asia Pacific MICE sector, reflecting our commitment to fostering transformative connections across the Greater Bay Area.”

An Invitation to the MICE and Tourism Community

Connect Marketplace Hong Kong 2025 invites MICE professionals, tourism boards, and corporate delegates to participate in three days of impactful networking, knowledge-sharing, and collaboration, promising to set new benchmarks for Asia Pacific’s MICE tourism industry.

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