Madrid is set to be transformed by the enchanting world of Macondo as Colombia brings its cultural and literary richness to the city for an entire month. Coinciding with the global premiere of Netflix’s adaptation of One Hundred Years of Solitude, this initiative celebrates the legacy of Gabriel García Márquez and showcases Colombia as a cultural powerhouse. Through its national narrative, “The Country of Beauty,” Colombia will fill Line 8 of the Madrid Metro, which connects the airport to the city center, and the Feria de Madrid station with captivating imagery and messages inspired by García Márquez’s iconic work.

This creative campaign will immerse travelers and residents alike in Colombia’s literary magic, reinforcing the nation’s identity as a destination rich in culture and history. The effort is expected to generate over 14 million impressions, highlighting Colombia’s ability to inspire and engage international audiences through its unique storytelling.

The activation is part of Colombia’s significant participation in FITUR 2025, one of the largest global tourism events. This year marks a milestone for Colombia as it presents its largest-ever delegation at the event. Spearheaded by the Ministry of Commerce, Industry, and Tourism in partnership with ProColombia, the delegation will include 50 influential representatives from across the tourism sector, such as tour operators, hoteliers, and regional tourism boards.

Through this initiative, Colombia aims to solidify its position as a diverse, sustainable, and attractive travel destination. By leveraging the global appeal of García Márquez’s literary masterpiece, the country seeks to create a deeper emotional connection with travelers while showcasing its vast cultural heritage, breathtaking landscapes, and warm hospitality.

Visitors to FITUR 2025 will witness Colombia’s vision come to life as the country demonstrates its commitment to innovation and excellence in tourism. From the vibrant visuals in Madrid’s Metro stations to the presence of key industry leaders, Colombia is set to leave an indelible mark on the international stage. This celebration of Macondo not only honors the legacy of Gabriel García Márquez but also invites the world to explore the beauty and magic that define Colombia.

The post Colombia Brings Macondo’s Magic to Madrid Metro in Celebration of Gabriel García Márquez appeared first on Travel And Tour World.