Choice Hotels International, is taking ambitious steps to expand its upscale offerings across the United States, adding three new Cambria Hotels and breaking ground on two more this fall. The latest additions in Imperial, California; Pigeon Forge, Tennessee; and Spokane, Washington, as well as upcoming sites in O’Fallon, Missouri, and Bend, Oregon, underscore Choice’s commitment to bringing high-end experiences to new regions, providing travelers with luxury and convenience in emerging destinations.

Over the last two years, Choice Hotels has introduced 18 new Cambria properties across the nation. Each hotel location is carefully chosen to cater to travelers looking for upscale accommodations with local flair, including recent openings in popular destinations like downtown Denver, Rehoboth Beach in Delaware, and New York’s Niagara Falls. This growth has strengthened Choice’s upscale pipeline, which now boasts 62 properties in development, including the much-anticipated Cambria New York Times Square, slated for a 2025 debut.

Cambria Hotels continue to resonate with travelers who seek premium amenities in settings that reflect the essence of their destinations. Combining approachable luxury with distinct, locally inspired designs, Cambria’s upscale properties provide guests with memorable stays that align with their travel needs and lifestyle preferences.

In line with its recent growth, Choice Hotels has established itself as a formidable presence in the upscale hospitality market, particularly following its 2022 acquisition of Radisson Hotels Americas. This strategic acquisition has significantly broadened Choice’s portfolio, allowing it to expand its presence and reposition brands for optimal growth. The company’s latest financial results showcase a robust pipeline, with upscale properties playing a pivotal role in driving this record-breaking expansion.

As Choice Hotels continues to deliver upscale experiences through Cambria’s carefully curated properties, the brand is well-positioned to meet the evolving demands of today’s travelers. With a commitment to high-quality service and a rapidly expanding portfolio, Choice Hotels is redefining upscale travel, creating unique destinations that offer luxury, comfort, and a true sense of place.

“Our strategic investments in upscale are reaping rewards and there’s little doubt that the Cambria brand is a vital part of this success,” said Indy Adenaw, senior vice president and general manager of upscale brands, Choice Hotels International.  “Each of these new openings represents our commitment to bringing Cambria to every state and giving more travelers the chance to experience the unique amenities, local-inspired design and unparalleled service that have cemented this brand as a top upscale option.”

Newly Opened and Upcoming Cambria Hotels Showcase Choice Hotels’ Expanding Portfolio

The latest additions to the Cambria brand bring fresh destinations to Choice Hotels’ growing upscale portfolio. Each property reflects local culture and caters to modern travelers’ expectations with thoughtful amenities and regional charm.

• Cambria Hotel El Centro – Imperial: Opened in September, this new Cambria in Imperial, California, celebrates local history with murals depicting Imperial Valley’s vibrant heritage. This boutique hotel, featuring 108 guest rooms and 2,050 sq. ft. of meeting space, offers easy access to the Anza Borrego Desert State Park, Algodones Dunes, and the Imperial County Fairgrounds. It’s the fifth Cambria property in California, expanding the brand’s presence on the West Coast.
• Cambria Hotel Pigeon Forge: Unveiled in October, Cambria Hotel Pigeon Forge is nestled near the Smoky Mountains, offering a perfect mix of relaxation and adventure. Guests are minutes away from Dollywood and local outdoor attractions, from hiking to fishing. The hotel boasts 118 rooms, 738 sq. ft. of meeting space, an outdoor pool with breathtaking views of Mt. LeConte, and onsite dining options. This is Cambria’s fourth property in Tennessee.
• Cambria Hotel Spokane Airport: Marking Cambria’s debut in Washington, this new Spokane property opened in September, conveniently located near Spokane International Airport, Riverfront Park, and Gonzaga University. It features 91 rooms, 1,020 sq. ft. of meeting space, a restaurant with locally inspired flavors, and complimentary airport transportation, making it ideal for both business and leisure travelers.

Upcoming Cambria Groundbreakings

• Cambria Hotel Bend Oregon: Slated to open in 2026, this future Cambria will be situated near Oregon State University in Bend. With 131 rooms, it will cater to year-round visitors drawn to Bend’s outdoor attractions, including hiking, fishing, and skiing at the renowned Mt. Bachelor Ski Resort, a popular training spot for Winter Olympics athletes.
• Cambria Hotel O’Fallon Missouri: Also opening in 2026, this Cambria Hotel will be located in the St. Louis metro area, marking the brand’s first location in Missouri. The 118-room property will support local demand driven by industries in manufacturing, aerospace, financial services, and data centers, with major companies like Citi, Mastercard, and Allianz nearby.

Choice Privileges Program and Franchise Support

These latest Cambria Hotels join a range of Choice Hotels’ upscale brands, including Radisson Blu, Radisson, and Radisson RED, in the award-winning Choice Privileges program. Enhanced features for the program, set to launch in early 2025, will provide members with more ways to redeem points, including options at over 7,000 hotels globally. With the Choice Privileges Mastercard, members can also accelerate point accumulation on everyday purchases.

Choice Hotels emphasizes a franchise-focused approach, offering tools and technology to empower owners. Its suite of proprietary, cloud-based solutions includes choiceMAX, a revenue optimization tool, and choiceConnect, a mobile-friendly portal for franchisees to remotely manage properties and track performance metrics across all their hotels. This support underscores Choice Hotels’ commitment to driving success for its franchisees in a dynamic hospitality landscape.

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