The Spring Festival, also known as Chinese New Year 2025 , is not just China’s most celebrated holiday but an essential part of its intangible cultural heritage. Recently, UNESCO officially inscribed “Spring Festival, Social Practices of the Chinese People in Celebration of Traditional New Year” on its Representative List of Intangible Cultural Heritage of Humanity, reinforcing the festival’s significance.

To mark this milestone, @Visit Jiangsu, the official platform of the Jiangsu Provincial Department of Culture and Tourism, has launched an extensive global promotion campaign. By integrating traditional customs with digital technology, the initiative is designed to bring Jiangsu’s vibrant Chinese New Year celebrations to audiences worldwide. Through AR filters, interactive games, digital exhibitions, and virtual tours, Jiangsu is redefining how the world experiences one of China’s oldest traditions.

From the Qinhuai Lantern Fair in Nanjing to the Taibo Temple Fair in Wuxi, the province’s rich history and artistic heritage are now accessible to global audiences. The campaign aims to deepen cultural exchange, enhance tourism appeal, and foster a global appreciation for Jiangsu’s heritage.

Technology Meets Tradition: A Digital Approach to Intangible Cultural Heritage

In 2025, @Visit Jiangsu is leveraging cutting-edge technology to make cultural experiences more interactive and immersive. A key highlight is the Taohuawu Woodblock Painting AR Filter, launched on January 13, allowing users to create their own digital New Year greeting cards inspired by traditional Chinese art. The campaign has gained significant traction, with over 580,000 views and 47,000 interactions from users across multiple social media platforms.

Additionally, a festive cuisine matching game launched on Chinese New Year’s Eve engaged audiences worldwide. Participants matched dishes such as Eight Treasure Gourd Duck and Plum Blossom Cake to their names, encouraging them to explore Jiangsu’s rich culinary traditions. The game recorded over 164,000 views and 22,000 interactions, spreading Jiangsu’s New Year food culture globally.

The engagement reached new heights on January 29, the first day of the Year of the Snake, with a drawing challenge that encouraged participants to complete a missing part of a cartoon snake in the most creative way. The response was overwhelming, with artworks submitted from different countries, reinforcing a sense of global participation in Jiangsu’s Chinese New Year celebrations. The challenge generated 223,000 views and 36,000 interactions, further amplifying Jiangsu’s cultural reach.

Jiangsu’s Spectacular New Year Festivities Captivate Global Audiences

One of the most visually stunning highlights of Jiangsu’s New Year celebrations is the Qinhuai Lantern Fair in Nanjing. With a history spanning over 1,700 years, this event showcases dazzling displays of handcrafted lanterns, intricate designs, and vibrant colors. This year, Miss Su, Jiangsu’s digital cultural ambassador, provided an exclusive virtual tour, allowing global viewers to experience the event from anywhere. The online engagement exceeded 30,000 views, demonstrating the worldwide fascination with this historic festival.

The Taibo Temple Fair in Wuxi was another key event, bringing together thousands of visitors to celebrate ancient traditions. A digital exhibition allowed audiences worldwide to explore the fair’s thousand-year-old history, folk performances, and cultural significance. This interactive approach drew 41,000 views and 10,000 interactions, strengthening cultural connections between Jiangsu and the world.

Engaging International Audiences Through Digital Storytelling

As part of its broader cultural tourism strategy, @Visit Jiangsu expanded its reach by curating engaging travel content. A total of 11 travel-themed posts featuring holiday destinations across Jiangsu were published, while two additional posts highlighted Miss Su’s top recommendations for must-visit locations. These posts received an impressive 1.37 million views and 178,000 interactions, showcasing Jiangsu’s strong tourism appeal.

Video content played a pivotal role in the campaign’s success. The Nantong Langshan Lantern Show, a breathtaking display of Jiangsu’s distinctive lantern festival culture, attracted 1.2 million views and 46,000 likes, creating an immersive experience for international audiences. Another viral success, Origins of the Year of the Snake, explored the significance of the Chinese zodiac, amassing 1.1 million views and 110,000 likes, igniting discussions on traditional Chinese customs.

Chinese New Year 2025 Jiangsu’s Cultural Tourism is More Accessible Than Ever

By integrating technology with tradition, Jiangsu is breaking barriers in cultural tourism, making Chinese New Year celebrations more accessible to global audiences. Through AR experiences, interactive games, digital exhibitions, and live-streamed cultural events, Jiangsu is positioning itself as a world-class tourism destination for those seeking authentic Chinese heritage experiences.

The campaign reflects a growing trend of digital tourism, where cultural heritage is no longer confined to physical locations but can be experienced by anyone, anywhere. This initiative aligns with the globalization of Chinese culture, fostering a deeper appreciation of Jiangsu’s history, traditions, and tourism offerings.

Join the Celebration and Explore Jiangsu’s Timeless Heritage

As the Chinese New Year 2025 celebrations continue, @Visit Jiangsu invites audiences to participate in upcoming cultural events and explore the rich heritage of Jiangsu. By following @Visit Jiangsu on Facebook, X, Instagram, YouTube, and TikTok, global audiences can stay updated on the latest travel experiences, cultural festivals, and interactive digital events.

Which aspect of Jiangsu’s Chinese New Year traditions fascinates you the most? Share your thoughts and celebrate with the world.

The post China, Jiangsu, Nanjing, Wuxi: Jiangsu’s Intangible Cultural Heritage Shines on the World Stage with Chinese New Year 2025 and Digital Tourism Innovations appeared first on Travel And Tour World.