CellPoint Digital, a trailblazer in Payment Orchestration solutions for the airline and travel industry, has announced a major enhancement to its partnership with Southwest Airlines Co., as part of the airline’s Getaways by Southwest initiative. This collaboration aligns with the debut of CellPoint Digital’s cutting-edge cloud-native Payment Orchestration platform, representing a monumental leap forward in the travel commerce technology space.

Revolutionizing Travel Retailing with Optimized Payment Solutions

As part of the expanded partnership, Southwest® will tap into the capabilities of CellPoint Digital’s advanced platform to elevate customer experience by offering highly personalized travel services. The innovative platform incorporates a powerful Offer & Order payment solution, enabling Southwest Airlines to efficiently process multiple forms of payment in a single transaction. This includes traditional credit cards, travel credits, alternative payment methods, and even Rapid Rewards® points, all seamlessly integrated to enhance customer convenience.

“Our growing relationship with Southwest Airlines reflects both the strength of our existing partnership and our shared vision for the future of airline commerce,” said Kristian Gjerding, CEO at CellPoint Digital. “With the launch of our new platform, we’re helping one of our most valued airline partners navigate the crucial transition to modern retailing, enabling them to take greater control of their shopping experience whilst delivering the payment flexibility their customers demand.”

Pioneering the Future of Travel with Payment Innovation

The collaboration will culminate in the full implementation of CellPoint Digital’s Payment Orchestration platform in late 2025, marking a critical milestone in Southwest’s ongoing efforts to enhance its payment technology. The new platform promises to deliver enterprise-grade reliability, vast processing capabilities, and scalability, making it a significant driver of retail innovation in the travel sector. This collaboration represents a vital step forward in creating a unified Payment Orchestration ecosystem that supports seamless, efficient, and personalized travel experiences for Southwest’s customers.

With the future of travel commerce now set in motion, the expanded partnership between Southwest Airlines and CellPoint Digital underscores a commitment to providing next-generation travel experiences, driven by innovative payment solutions designed to meet the evolving demands of modern travelers.

“Our enhanced collaboration with CellPoint Digital for Getaways by Southwest represents the next chapter in our ongoing partnership,” said Kayce Ford, Vice President of Technology—People and Finance at Southwest Airlines. “Their deep understanding of our business needs and proven track record of success made them the clear choice to power our vacation package payment processing.

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