The Caribbean hospitality sector is set to witness a game-changing event as the Caribbean Hotel and Tourism Association (CHTA) teams up with Triptease to host the first-ever Direct Booking Summit, Caribbean Edition on Thursday, May 22, in Antigua. Taking place immediately after the 2025 Caribbean Travel Marketplace, this pioneering summit is designed to equip hoteliers in the region with the latest tools, strategies, and industry best practices to drive direct bookings and enhance revenue optimization.

Empowering Caribbean Hotels with Direct Booking Strategies

As digital travel dynamics continue to evolve, direct booking strategies have become a critical priority for hotels seeking to maximize profitability while fostering stronger guest relationships. In collaboration with Triptease, a global leader in direct booking technology and revenue growth solutions, this summit will bring together industry experts, thought leaders, and hospitality professionals for an immersive day of learning, innovation, and networking.

Triptease has successfully hosted Direct Booking Summits across North America, Europe, and Asia, consistently delivering valuable insights that help hotels navigate the competitive landscape of online travel bookings. Now, for the first time, the Caribbean hospitality industry will have a dedicated platform to explore tailored solutions designed to enhance direct revenue streams and reduce dependency on third-party platforms.

“Caribbean Travel Marketplace is where our region’s hoteliers forge critical business partnerships, but sustaining that momentum requires a strong direct booking strategy. That’s why we’re encouraging hoteliers and accommodation providers to extend their stay in Antigua and attend the Direct Booking Summit, Caribbean Edition,” said CHTA President Sanovnik Destang. “This hands-on, interactive event will provide hoteliers with the tools, insights, and expert guidance needed to take control of their distribution, boost profitability, and enhance guest relationships. It’s an unmissable opportunity to future-proof your business in an increasingly competitive landscape.”

Key Takeaways for Attendees

The Direct Booking Summit, Caribbean Edition will feature expert-led sessions, hands-on workshops, and dynamic discussions that will provide actionable strategies for hoteliers. Key focus areas include:

• Maximizing Profitability – Understanding how direct bookings eliminate third-party commission fees, ensuring a higher retention of revenue for each booking.
• Building Meaningful Guest Relationships – Learning techniques to personalize communication, optimize loyalty programs, and foster long-term customer engagement.
• Harnessing Data-Driven Insights – Leveraging analytical tools and digital marketing strategies to refine pricing structures, improve conversion rates, and enhance brand visibility.
• Expanding Professional Networks – Connecting with Caribbean hospitality leaders, technology providers, and tourism stakeholders to share experiences, build strategic partnerships, and explore emerging trends in direct booking solutions.

Why This Summit Matters for Caribbean Hoteliers

With the Caribbean tourism sector continuing its robust recovery, hotels across the region are keen to strengthen their digital presence and revenue management capabilities. This summit offers an exclusive opportunity for hospitality professionals to gain firsthand insights from Triptease specialists, ensuring they remain ahead of the curve in the evolving digital travel ecosystem.

By attending the Direct Booking Summit, Caribbean Edition, hoteliers will walk away with practical solutions to drive more revenue through direct channels, enhance guest satisfaction, and establish a sustainable approach to online distribution.

“The Caribbean is one of the world’s most dynamic and resilient travel markets, yet independent hoteliers here face unique challenges when it comes to driving direct bookings,” said Triptease Co-founder Charlie Osmond. “At Triptease, we’re committed to helping hotels take back control of their distribution, maximize revenue, and build stronger relationships with their guests. That’s why we’re thrilled to bring the Direct Booking Summit to the Caribbean for the first time—providing hoteliers with the strategies, technology, and community they need to thrive in today’s digital landscape.”

Join the Conversation in Antigua

The Caribbean hospitality industry is poised for an exciting transformation, and this summit marks a pivotal moment for hoteliers looking to elevate their direct booking strategies. Attendees can expect a dynamic exchange of ideas, expert guidance, and a supportive community dedicated to fostering innovation and growth in Caribbean tourism.

As the countdown begins to May 22, industry professionals are encouraged to secure their participation and be part of this groundbreaking initiative in Antigua. The future of direct bookings in the Caribbean starts here.

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