Nguyen Huong Loan, Director of Sales at Capella Cruises, took center stage at ITB Berlin 2025, presenting the cruise company’s luxury travel experiences in Halong Bay, Vietnam. As one of Vietnam’s premier cruise providers, Capella Cruises offers guests a seamless blend of adventure, relaxation, and cultural immersion against the stunning backdrop of Halong Bay’s towering limestone karsts and emerald waters.

Recognized as a UNESCO World Heritage Site, Halong Bay is one of Vietnam’s most sought-after destinations, attracting millions of visitors each year. According to the Vietnam National Administration of Tourism (VNAT), sustainable tourism and high-end travel experiences are key focuses in promoting Halong Bay as a global luxury travel destination.

Luxury Halong Bay Cruises: A Unique Way to Explore Vietnam

Speaking at ITB Berlin 2025, Loan highlighted Capella Cruises’ one-night and two-night itineraries, designed to offer a private and immersive journey through Halong Bay’s breathtaking landscapes.

“We ensure that guests experience Halong Bay in the most intimate and luxurious setting,” Loan explained. “From exclusive boat journeys through tranquil waters to exciting kayaking excursions and cultural interactions, our cruises go beyond just sightseeing—they create lasting memories.”

Signature Experiences: What Sets Capella Cruises Apart?

Capella Cruises is redefining luxury in Halong Bay, offering an array of exclusive onboard and offboard experiences, including:

• Scenic Boat Tours – Guests can row through the bay’s hidden lagoons and secluded caves, enjoying a tranquil escape from crowded tourist spots.
• Cultural Village Visits – Travelers can engage with local fishing communities, gaining insights into their traditional way of life.
• Kayaking & Adventure Activities – Adventurous guests can explore Halong Bay’s crystal-clear waters, paddle through towering limestone formations, or enjoy waterslides directly from the cruise deck.
• Gourmet Dining on Board – Guests indulge in authentic Vietnamese cuisine and fresh seafood, prepared by top-tier chefs in a luxurious dining setting.

According to Vietnam’s Ministry of Culture, Sports, and Tourism (bvhttdl.gov.vn), experiential and sustainable tourism are becoming central to Vietnam’s tourism development strategy, aligning perfectly with Capella Cruises’ commitment to responsible travel.

Halong Bay: A Must-Visit Destination for Travelers to Vietnam

Halong Bay remains one of Vietnam’s most visited destinations, with a steady rise in luxury travel demand. The Vietnam Tourism Advisory Board (TAB) has emphasized the importance of high-quality travel services, ensuring that visitors to Halong Bay receive a world-class experience.

“For anyone visiting Vietnam, a cruise through Halong Bay is an absolute must,” Loan said. “There’s something magical about seeing the bay from the water, whether it’s relaxing on deck with a drink in hand or exploring the area through adventure activities and cultural encounters.”

A Sustainable Future for Halong Bay Cruises

Capella Cruises is also dedicated to sustainable tourism practices, ensuring that Halong Bay’s natural beauty remains preserved for future generations. Efforts include:

• Eco-friendly cruise operations with minimal environmental impact.
• Support for local communities through partnerships with village cooperatives.
• Marine conservation initiatives to protect the bay’s delicate ecosystem.

Vietnam’s National Tourism Development Strategy highlights sustainability as a top priority, encouraging travel providers to adopt eco-conscious business models. Capella Cruises is at the forefront of these efforts, ensuring that its operations align with global responsible tourism standards.

Plan Your Luxury Cruise in Halong Bay

With its blend of cultural exploration, adventure, and high-end hospitality, Capella Cruises is setting new benchmarks for luxury travel in Vietnam. As the country continues to attract international tourists, experiences like private Halong Bay cruises will play a key role in shaping Vietnam’s reputation as a world-class tourism destination.

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