The Global Wellness Institute (GWI), a leading nonprofit focused on research and education in the global wellness industry, has unveiled new data highlighting Canada’s flourishing wellness economy. With a growth rate of 7.3% from 2019 to 2023, Canada ranks among the top ten fastest-growing wellness economies worldwide. Valued at $143.8 billion in 2023, it has surpassed its pre-pandemic size in 2019 by 33%.

The 2025 report is accessible on GWI’s Geography of Wellness platform, thanks to an ongoing collaboration with Blueprint Global, a global leader in luxury real estate envisioning, master planning, marketing, sales, and hospitality execution.

“We are thrilled to continue our partnership with Blueprint Global to showcase Canada’s unique wellness landscape,” said Susie Ellis, GWI’s chair & CEO. “With its focus on wellness for many of its luxury residential projects, Blueprint Global is an ideal partner to help make this important data available, providing a comprehensive understanding of how wellness businesses and activities contribute to the Canadian economy.”

The newly released Global Wellness Economy: Canada report is now available for download on the GWI website. The report reveals that Canada excels in several sectors, ranking among the top ten globally. These include $11.5 billion in mental wellness (#3), $1.9 billion in workplace wellness (#6), $19.5 billion in public health, prevention & personalized medicine (#6), $13.3 billion in wellness real estate (#8), $24.5 billion in physical activity (#8), $11.6 billion in traditional and complementary medicine (#8), and $25.8 billion in healthy eating (#9).

“The Global Wellness Institute’s Geography of Wellness program serves to educate the Canadian market as to the crucial importance of the wellness economy to Canada and how competitive we are worldwide,” said Robin Conners, CEO of Westwood 360 International Inc., Blueprint Global’s parent company. “The Canadian wellness ecosystem is growing rapidly and is incredibly diverse; from tech to traditional, Canadians value wellness-based innovation, and the data provided in the Geography of Wellness report helps us all better understand Canada’s unique wellness landscape.”

Jean-Pierre Miramont, CEO of Blueprint Global, remarked: “Our sponsorship of the Geography of Wellness report is a strategic opportunity. This data not only serves to open doors for us when we approach Canadian luxury real estate developers, but the education it provides also elevates all Canadians’ sensitivity to the important need to reduce the gap between lifespan and healthspan.”

Wellness in Canada

Canada’s breathtaking natural landscapes, bordered by the Pacific, Atlantic, and Arctic Oceans, provide a wealth of wellness opportunities. From national parks and hot springs to mountains and lakes, Canadian entrepreneurs and innovators are shaping a thriving wellness ecosystem, offering unique experiences and activities that prioritize environmental sustainability. Living in a country that values wellness as a fundamental principle makes it easy to adopt a long and healthy lifestyle. This commitment is reflected in nature-inspired designs that prioritize green spaces, accessibility, and community wellbeing, fostering holistic living environments. Canada’s multicultural fabric enriches its wellness scene, with diverse communities embracing various wellness traditions.

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