In a bold move to amplify its presence on the world stage, Salt Lake has announced the establishment of dedicated offices in Canada, Mexico, the United Kingdom, France, and the Germany-Austria-Switzerland region. This expansion is designed to strengthen its global tourism brand, increase awareness among international travelers, and drive sustained market growth.

As part of a comprehensive trade-first strategy, these offices will focus on fostering long-term demand by supporting product development and deepening engagement with key industry players. Each agency will serve as an official representative, offering specialized education and training to travel trade professionals—including wholesalers, tour operators, travel agents, airlines, and travel advisors—on Salt Lake’s diverse attractions and unique travel experiences.

This initiative marks a significant step in positioning Salt Lake as a top-tier international destination, enabling it to stand out in an increasingly competitive global tourism market. With the upcoming 2034 Winter Olympics on the horizon, these efforts are expected to create a strong foundation for increased visitation and economic impact in the years ahead.

To spearhead these efforts, Visit Salt Lake has partnered with leading agencies in each region:

• Canuckiwi (Canada)
• Connect Worldwide (Mexico)
• Rocket Marketing (United Kingdom & Ireland)
• Blossom Travel Marketing (France)
• Lieb Management (Germany, Austria, Switzerland)

Beyond driving tourism numbers, this expansion is expected to enhance collaboration between Salt Lake and global travel stakeholders. These agencies will lead trade and media familiarization trips, forge partnerships with airlines to enhance accessibility, and work closely with tour operators to create tailored travel packages that appeal to a broad spectrum of international visitors.

Additionally, this global outreach will help showcase Salt Lake’s year-round appeal, promoting not just its renowned winter sports scene but also its vibrant cultural events, outdoor recreation, and business-friendly environment. With a more prominent global presence, Salt Lake is set to welcome a new wave of travelers eager to explore its unique blend of adventure, heritage, and hospitality.ization trips and establishing airline partnerships to improve accessibility.

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