Canada is reigniting its tourism spirit through the 31st Annual Thompson Okanagan Tourism Association Golf Tournament, set to take place on June 5 at the Osoyoos Golf Club. This year’s edition introduces the vibrant Ohhh Canada Cup, a new feature designed to celebrate national pride by encouraging participants to showcase Canadian spirit through themed attire, props, and enthusiasm. By blending professional networking with patriotic celebration, the tournament aims to energize the tourism industry, strengthen regional connections, and spotlight Osoyoos as a premier destination for both leisure and business travel.

As summer approaches and Canada’s scenic charm reaches its height, the Thompson Okanagan Tourism Association is preparing to host a milestone event that blends tourism, athletic excitement, and a vibrant display of national pride. Registration is now open for the highly anticipated 31st Annual TOTA Golf Tournament, set to take place on June 5, 2025, at the scenic Osoyoos Golf Club. This year’s event introduces a special new highlight: the “Ohhh Canada Cup,” designed to infuse a dose of national pride into an already vibrant gathering.

As one of the most recognized tourism networking events in the Thompson Okanagan region, this tournament attracts professionals from across British Columbia and beyond. Infusing lively competition, impactful tourism networking, and bold displays of Canadian culture, the 2025 event promises a standout experience at one of British Columbia’s premier golf venues.

A New Tradition Begins: The Ohhh Canada Cup

This year’s golf tournament marks the debut of the “Ohhh Canada Cup,” an imaginative twist on the classic format that invites players to unleash their creativity and patriotic flair. The cup will be awarded to the team that best embodies the spirit of Canada through themed attire, innovative props, and unrestrained enthusiasm. From maple leaf-patterned polos to Mountie-themed costumes and red-and-white golf carts, the contest aims to turn the green into a showcase of national pride.

While the tournament continues to prioritize networking and camaraderie among professionals in tourism, hospitality, and economic development, the introduction of the Ohhh Canada Cup reinforces the event’s broader mission: to celebrate the unique character of Canadian destinations and promote tourism in vibrant and engaging ways.

Osoyoos: The Ideal Host Destination

Set against the backdrop of desert landscapes, warm lakes, and vineyards, Osoyoos is no stranger to hosting world-class events. The town is known for its rich Indigenous heritage, excellent wineries, and status as one of the sunniest places in Canada. Its partnership with TOTA and the selection of the Osoyoos Golf Club as this year’s venue are fitting, given the town’s central role in the region’s tourism growth.

The Osoyoos Golf Club, nestled among rolling hills and offering panoramic views of the South Okanagan Valley, provides an exceptional course for both seasoned golfers and casual players. With meticulously maintained greens and an inviting clubhouse, the venue offers a premium experience for participants seeking both competitive action and leisure.

Strengthening Industry Bonds Through Sport

TOTA’s annual golf tournament is not merely a sporting event—it is a keystone occasion on the tourism industry calendar. It brings together hoteliers, travel operators, event organizers, tourism boards, and destination marketers in an informal yet impactful setting. Networking over tee shots and celebratory drinks opens the door for collaboration, business deals, and long-term partnerships.

As tourism rebounds and transforms in the post-pandemic era, industry professionals are placing increased value on regional alliances and face-to-face engagement. Events like this tournament, especially when coupled with cultural themes like the Ohhh Canada Cup, become vital tools in revitalizing travel economies.

Event Schedule and Key Highlights

The full-day tournament will kick off in the morning at the Osoyoos Golf Club, with players registering and receiving a welcome package infused with Canadian-themed goodies. Tee-off begins shortly after, with teams navigating the expansive course, enjoying refreshments at designated checkpoints, and interacting with sponsor booths strategically placed along the greens.

By late afternoon, players will return to the clubhouse for a networking social and awards presentation. The event will culminate in the announcement of the Ohhh Canada Cup winner—celebrating the team that most creatively showcased their national pride.

Additional honors will be presented for standout performances, including best overall score, longest drive, pinpoint accuracy challenges, and exemplary sportsmanship on the course. A catered Canadian-style dinner featuring local wines and regional cuisine will cap the day’s festivities.

The Role of Destination Osoyoos

This year’s collaboration with Destination Osoyoos elevates the tournament’s community integration. As the local destination marketing organization, Destination Osoyoos plays a critical role in showcasing the town’s appeal to both domestic and international audiences. Through joint branding and event management, the partnership ensures that local businesses—from hotels and restaurants to wineries and cultural sites—benefit from increased exposure and visitation.

The event serves not only as a showcase of local hospitality but also as a demonstration of the economic value tourism brings to small communities across British Columbia. With visiting delegates exploring the area, the ripple effect on the local economy will extend beyond the golf course.

Encouraging Creativity and Celebration of Identity

The Ohhh Canada Cup is more than just a trophy—it’s a platform for expression and inclusion. By encouraging teams to dress up and embrace playful patriotism, the event fosters a sense of community and joy that transcends business networking. Attendees are invited to interpret “Canadian spirit” in their own way, leading to an atmosphere that is welcoming, festive, and inclusive.

Whether through nods to cultural traditions, national symbols, or uniquely Canadian humor, the emphasis is on collective celebration. This creative approach not only enhances the fun but also reinforces the emotional connections that strengthen the tourism ecosystem.

Building Momentum for Future Growth

As the Thompson Okanagan region continues to recover and expand its tourism potential, strategic events like this golf tournament become central to its efforts. The annual gathering helps align regional goals, identify emerging trends, and cultivate champions who advocate for sustainable and community-based tourism.

Beyond the green, attendees will engage in conversations about climate-resilient tourism, Indigenous partnerships, workforce development, and destination stewardship. While the tone is lighthearted, the event plays a serious role in shaping the future of tourism in the Thompson Okanagan.

Why You Should Register Now

For tourism professionals, early registration ensures access to limited team slots and allows for planning time to embrace the Ohhh Canada Cup’s patriotic theme. Participants can register as individual players, teams, or sponsors, with each package including golf play, meals, and access to all networking events.

Sponsors will benefit from brand visibility among key regional and provincial stakeholders, while participants will gain first-hand insights into new marketing initiatives, funding opportunities, and tourism tools provided by TOTA and its partners.

Additionally, the event offers an opportunity to explore Osoyoos before and after the tournament—making it an ideal occasion for bleisure (business + leisure) travel.

An Invitation to Celebrate Canada Through Tourism

At its core, the 31st Annual TOTA Golf Tournament is a celebration—of community, of Canadian pride, and of the vital role tourism plays in shaping lives and landscapes across British Columbia. The Ohhh Canada Cup adds a layer of excitement and national identity to this much-anticipated event, offering professionals a unique way to connect, compete, and celebrate.

By fusing sport with storytelling and destination branding, the event encapsulates the spirit of modern tourism: engaging, diverse, creative, and proudly Canadian.

Canada is sparking national pride and tourism momentum with the launch of the Ohhh Canada Cup at the 31st Annual Osoyoos Golf Tournament, uniting industry professionals through spirited celebration and strategic networking.

The 2025 edition of the Thompson Okanagan Tourism Association Golf Tournament, scheduled for June 5 at Osoyoos Golf Club, transforms a day of golf into a vibrant showcase of Canadian culture, industry collaboration, and tourism excellence. It is a powerful convergence of tourism professionals, community leaders, and regional stakeholders—all brought together by a shared commitment to elevating Canadian tourism.

With the new Ohhh Canada Cup lighting up the fairways with patriotic pride, this event promises to be as memorable as it is meaningful. For anyone in or connected to the tourism sector, this is an unmissable date on the summer calendar.

The post Canada Ignites Tourism Spirit with Spectacular Ohhh Canada Cup at 31st Annual Osoyoos Golf Tournament appeared first on Travel And Tour World.