Sabre Corporation, a global leader in travel technology, has officially launched British Airways’ New Distribution Capability (NDC) content within its expansive travel marketplace. Sabre-connected travel agencies worldwide can effortlessly explore, book, and manage NDC offerings alongside traditional ATPCO/EDIFACT inventory.

By enabling NDC through Sabre, travel agencies can now handle British Airways’ dynamic offers and orders directly through Sabre Red 360, Sabre Red Launchpad, and the Sabre Offer and Order APIs. This integration, part of Sabre’s innovative multi-source content strategy, ensures a seamless blend of NDC and traditional content, providing a unified shopping experience that streamlines operations and boosts agency efficiency.

British Airways’ Chief Commercial Officer, Colm Lacy, said: “At British Airways, we want to give customers a seamless digital-first retailing experience, so we’re pleased to extend access to our exclusive NDC content, using Sabre’s technology, to our agencies worldwide. This will open up even more ways for agencies to search, book, and service our offers, all whilst providing a more personalised experience for customers across the globe.”

“Sabre is proud to continue leading the way in NDC adoption by providing robust technology solutions that empower our customers to evolve with the industry,” said Kathy Morgan, Senior Vice President, Distribution Experience, Sabre Travel Solutions. “Our partnership with British Airways demonstrates our commitment to building a modern travel marketplace where agencies have access to the most comprehensive content portfolio available.”

Currently, Sabre’s NDC capabilities are utilized by thousands of agencies across more than 150 countries, allowing them to efficiently search, book, and manage dynamic airline content. With the addition of British Airways’ NDC content, travel sellers now have access to more personalized offers, empowering them to remain competitive while providing outstanding value to travelers.

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